Mass Media Research
Douban
ISBN: 9781439082744
author:
Roger D. Wimmer
/
Joseph R. Dominick
publishing house:
Wadsworth Publishing
publication date: 2010
-1
price: USD 133.95
number of pages: 464
An Introduction
Roger D. Wimmer / Joseph R. Dominick
overview
Quality media is the result of meticulous research. MASS MEDIA RESEARCH: AN INTRODUCTION, 9e, shows you how it happens--from content analysis to surveys to experimental research--then gives you expert tips on analyzing the media you encounter in your daily life. The Ninth Edition is packed with study tools and review aids to help you succeed in your course.