Business Marketing Management

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Business Marketing Management

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ISBN: 9780324581676
author: Michael D. Hutt / Thomas W. Speh
publishing house: Cengage Learning
publication date: 2009 -2
price: USD 382.95
number of pages: 672

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Michael D. Hutt / Thomas W. Speh   

overview

Business Marketing is typically taught in four-year schools at both the undergraduate and graduate level. The course details the key differences between consumer goods and business-to-business marketing and most often includes case coverage. This course is typically found in the marketing department.

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