Business Marketing Management
Douban
ISBN: 9780324581676
author:
Michael D. Hutt
/
Thomas W. Speh
publishing house:
Cengage Learning
publication date: 2009
-2
price: USD 382.95
number of pages: 672
B2B
Michael D. Hutt / Thomas W. Speh
overview
Business Marketing is typically taught in four-year schools at both the undergraduate and graduate level. The course details the key differences between consumer goods and business-to-business marketing and most often includes case coverage. This course is typically found in the marketing department.