Basics Design 08
Douban
Design Thinking
Gavin Ambrose / Paul Harris
overview
Basics Design: Design Thinking is an introduction to the process of generating creative ideas and concepts. It indentifies methods and thought processes used by designers in order to start the process that eventually leads to a finished piece of work. This focus on ideas and methods eschews an abstract, academic approach in favor of a useable approach to design as a problem-solving activity.
contents
Introduction. How to get the most out of this book.
Stages of thinking: The design process;
Stage 1 - Define; Stage 2 - Research; Stage 3 - Ideate; Stage 4 - Prototype;
Stage 5 - Select; Stage 6 - Implement; Stage 7 - Learn;
Example project. Research: Identifying drivers;
Information gathering; Target groups;
Samples and feedback. Idea generation: Basic design directions;
Themes of thinking; Inspiration and references; Brainstorming; Value; Inclusion; Sketching;
Presenting ideas. Refinement: Thinking in images; Thinking in signs; Appropriation; Humour; Personification; Visual metaphors; Modification; Thinking in words; Words and language; Type 'faces'; Thinking in shapes; Thinking in proportions; Thinking in colour.
Prototyping: Developing designs; 'Types' of prototype;
Vocabulary. Implementation: Format; Materials; Finishing; Media; Scale; Series/Continuity.
Glossary. Conclusion. Acknowledgements.
Contacts. Working with ethics.
