New Media Language

Douban
New Media Language

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ISBN: 9780415283038
author: Jean Aitchison / Diana M. Lewis
publishing house: Routledge
publication date: 2003
price: USD 53.68
number of pages: 224

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Jean Aitchison / Diana M. Lewis   

overview

The media never rest. Their various modes are in perpetual circulation. Consulted,
scanned and read in every country and on every continent, they are a
vital means of communication in the modern world. Sometimes criticized or
even abused, they are also refreshed and renewed as they accomplish multiple
tasks.
Yes those who rely on the media should be aware of their changing character.
They must learn to ride the tiger of these fascinating changes. More and
more various modes emerge each year.
The essays in this book are a user’s manual. They trace the evolution of
modern media emerging in new places with new purposes. These essays span
the world. They are in English, though, as some point out, English is not the
inevitable language of the global future.
Yet reading these essays, I am left with a sense of awe. In this collection we
read of the struggle to embrace both journalistic brevity and professional verbosity.
We hear about the role of spin doctors, bureaucrats, chat-show hosts,
emailers, wine writers, marriage counsellors and political cirumlocutors.We
hear how people inform one another and talk to each other, via the media.
The media do more than nurture and guard diversity.They are guardians of
tolerance itself.

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