A demented art dealer and antique shop owner performs nightly rituals in honour of the African god Chuku, whom he believes will reward him with unimaginable wealth and power if he merely offers human sacrifice.

Teddy works for a large advertising company. Given the seemingly impossible task of selling frozen porridge, he decides to produce commercials that make the product seem sexy. This leads him to confrontation with the "Keep Television Clean" movement, of which his wife is a senior member.