In Rio de Janeiro, advertising agent Bruno has sex with a woman during a wedding party. However, they are seen by the guests and his girlfriend Fernanda feels humiliated by him in front of their friends. Fernanda gets even with Bruno exposing a video in Youtube where Bruno has premature ejaculation after 10 seconds of sexual games with her. Bruno is mocked by his friends and the video becomes a sensation on the Internet. Bruno tries to reinvent himself having sex with other women to improve his reputation, but he does never succeed in his intentions and misses Fernanda.

Cintia is modern princess, she's connected, decided and loves music. This "pop" princess used to live with their parents in a huge castle with a nice view to the city. Every night she looked through the window and watch the view dreaming with a prince she didn't met yet. But one day her castle crumbles with everything around her, after her parents divorce she went to live with her aunt and stops believing in love. What she didn't knew was that there was a charming prince in her history, that wanted to break the ice around our modern day cinderella.

After being forced into a marriage and enduring a humiliating work routine in the hands of his father-in-law, Zé Araújo becomes the mythical Ojuara, an unconventional hero devoted to debauchery.