Tells the true story of high school teacher Russ Sheppard, who arrived in a struggling Arctic community ravaged by alcoholism, abuse and the highest suicide rate in North America, and started a lacrosse league. The sports league galvanized the town and sparked a change in the kids who transformed their lives for the better.

With "sealfies" and social media, a new tech-savvy generation of Inuit is wading into the world of activism, using humour and reason to confront aggressive animal rights vitriol and defend their traditional hunting practices. Director Alethea Arnaquq-Baril joins her fellow Inuit activists as they challenge outdated perceptions of Inuit and present themselves to the world as a modern people in dire need of a sustainable economy.