Data—arguably the world’s most valuable asset—is being weaponized to wage cultural and political wars. The dark world of data exploitation is uncovered through the unpredictable, personal journeys of players on different sides of the explosive Cambridge Analytica/Facebook data story.

Friends since high school, 20-somethings Kaleil Isaza Tuzman and Tom Herman have an idea: a Web site for people to conduct business with municipal governments. This documentary tracks the rise and fall of govWorks.com from May of 1999 to December of 2000, and the trials the business brings to the relationship of these best friends. Kaleil raises the money, Tom's the technical chief. A third partner wants a buy out; girlfriends come and go; Tom's daughter needs attention. And always the need for cash and for improving the site. Venture capital comes in by the millions. Kaleil is on C-SPAN, CNN, and magazine covers. Will the business or the friendship crash first?

2004 American film by Jehane Noujaim