Street pimps, all of them African-American, discuss their lives and work: getting started, being flamboyant, pimping in various U.S. cities, bringing a woman into their group, taking a woman from another pimp, and the rules and regulations of pimping. The men are clear: it's about money.

A young street hustler attempts to escape the rigors and temptations of the ghetto in a quest for a better life.