Several factory workers finish their day at work and get into a car. They drive to a club where they perform the song Secret Agent Man as a rock quartet. A man with a mask of a child named Booji Boy runs into a building where his father, a man named General Boy is waiting. Subsequently, a man gives a lecture by song on the subject of devolution.

Originally formed amidst the chaos of the 1970 Kent State anti-Vietnam War protest killings, the not quite new wave band Devo scored a hit with "Whip It" and gained mainstream success with their message of societal "de-evolution."