《十分上海》栏目名，寓意将普通市民的故事，真实地展现在受众面前，反映当下上海城市生活；10分钟片长，定位城市现实题材微纪录片体裁，主动契合互联网短视频传播规律；8至12小时拍摄周期，摄制组将镜头对准公共空间内的普通人，呈现给受众只言片语后令人难以释怀的人情冷暖。

Video game bad guy Ralph and fellow misfit Vanellope von Schweetz must risk it all by traveling to the World Wide Web in search of a replacement part to save Vanellope's video game, Sugar Rush. In way over their heads, Ralph and Vanellope rely on the citizens of the internet — the netizens — to help navigate their way, including an entrepreneur named Yesss, who is the head algorithm and the heart and soul of trend-making site BuzzzTube.