双十一 (2018)

The documentary recorded the work overload of the entire JD.com logistics sectors before and after the Double Eleven Shopping Day in China (the equivalence of the Black Friday). From goods being sorted at JD.com's gigantic sorting centre in the outskirts of Beijing and the Double Eleven national command centre at JD.com's headquarter, to the numerous delivery points spread across Beijing’s entire commercial and traditional districts, the mission and individual existence of the couriers working at online shopping terminals. All of the above sketch out the landscape of a consumption driven by powerful Internet economy (JD alone achieved 120 million rmb total sales on that single day). How will this situation lead us into a future social ecosystem?

《11.11》记录了在中国双十一购物节前后期间整个京东物流各部门的超负荷运作，勾勒出以京东作为样本的整个互联网经济强力推动下的消费情景。而这样的情景，将如何引领我们走向未来的社会生态系统？