《写给大家看的PPT设计书》作者围绕PPT等电子演示文稿的创建与制作，向大家传授了大量的方法原则及经验心得。其中涵盖PPT准备、内容创建、外观设计的各个流程，同时兼顾配套辅助环节，并创新性地提出了内容优化四原则、外观设计四原则。Robin Williams亲自设计的版式也让人耳目一新。 　　《写给大家看的PPT设计书》为非设计专业人员特别打造，同时也是广大PPT爱好者的最佳指南。

"Ever wonder why some type looks more professional, more sophisticated than other type? Professional typesetters went through different training than is given in Typing 1A---text from a typesetting machine uses a different set of standard rules than does text from a typewriter. This book explains all the inside techniques and rules governing traditional type---techniques and rules that should be applied to all the type coming from personal computers, whether the computer is a Macintosh or any other model. Following this book guarantees you type will be more impressive and of better quality. The Mac is not a typewriter not only lays down guidelines, but explains the logic behind them, such as why punctuation should be hung, why there should not be two spaces after periods, why text set in all caps should be avoided. The most troublesome punctuation issues are also addressed, such as where apostrophes belong, whether the period goes inside or outside the parentheses, on which side of the quotation mark should the comma be placed---details that were often left up to the typesetter because she was trained to know those things. Every person who uses a keyboard should read this book and follow these time-tested precepts. No matter what the final project, the Mac gives the potential to create beautiful, sophisticated type." (from backcover)

PC users can now learn Robin Williams' secrets for creating beautiful, professional-looking type. In less than 100 pages, this book explains both the principles and the logic behind the techniques developed for professional typesetting. Covers punctuation, leading, special characters, kerning, fonts, justification, and more. Includes special appendices on Windows, WordPerfect, Word, and Ventura.

Robin Williams introduced design and typographic principles to legions of readers with her best-selling Non-Designer's book series. Now she and designer/co-author John Tollett take you to the next level of creative design with practical advice and lessons in composition, visual impact, and design challenges. Presented in Robin and John's signature style—writing that is so crystal clear, it's accessible to absolutely anyone—and illustrated with hundreds of full-color design examples, the ideas in this book tackle design theory, visual puns, and layout and graphics strategies for real-world projects. Developing designers will appreciate the authors' imaginative approach and well-chosen examples. • Discover practical and effective design principles and concepts—and how to apply them to virtually any project. • Learn why some designs are attention-getting and others are not. • Learn how to choose just the right look—corporate or casual, classic or trendy—for specific types of projects, such as business cards, letterhead and envelopes, newsletters and brochures, logos, advertising, and more. • Test your design acumen by comparing before-and-after examples. • Find a wealth of inspiration for your own design projects. • Gain insight into the design process by studying the work of guest designers, who offer their personal commentary and insights.

If you think web design is beyond your reach, or if you want your existing web site to look more professional, this thoroughly updated classic is the place to turn! In these pages, best-selling authors and share the creative ideas, useful techniques, and basic design principles that are essential to great Web design-all in the context of the most current technology, software, and standards. Throughout, the authors' aim is to inspire you and spark your creativity rather than sedate you with pages and pages of code. To that end, you'll find loads of real-world examples, interesting illustrations, and the simple instructions you need to implement the techniques and concepts described in these pages.

<HTML>So you have a great concept and all the fancy digital tools you could possibly require—what's stopping you from creating beautiful pages? Namely the training to pull all of these elements together into a cohesive design that effectively communicates your message. Not to worry: This book is the one place you can turn to find quick, non-intimidating, excellent design help. </P>In The Non-Designer's Design Book, 2nd Edition, best-selling author Robin Williams turns her attention to the basic principles of good design and typography. All you have to do is follow her clearly explained concepts, and you'll begin producing more sophisticated, professional, and interesting pages immediately. Humor-infused, jargon-free prose interspersed with design exercises, quizzes, illustrations, and dozens of examples make learning a snap—which is just what audiences have come to expect from this best-selling author.</HTML>