From the makers of Console Wars comes the origin story of the GameStop stock market phenomenon, featuring exclusive access to the original players who lit the fuse on a historic amateur investor uprising. Spotlighting the human side of a sensational business drama, this documentary is a David vs Goliath tale about ordinary people waking up to the power they have in numbers.

It was 1990: Sega, startup gaming co. assembled a team to take on Nintendo, world's greatest video game company. A make or break conflict pit brother against brother, Sonic against Mario and, American capitalism against Japanese tradition.