The residents of Malegaon look to Bollywood cinema for a much-needed escape from daily drudgery. Amateur filmmaker Nasir Shaikh gets inspired to make a film for the people of Malegaon, by the people of Malegaon. He bands together his ragtag group of friends to bring his vision to life, thereby bringing a fresh lease of life into the town.

Four lives intersect along the Ganges: a low caste boy in hopeless love, a daughter ridden with guilt of a sexual encounter ending in a tragedy, a hapless father with fading morality, and a spirited child yearning for a family, long to escape the moral constructs of a small-town.