Famous celebrities with different costumes and masks fight to keep their identities a secret on-and-off the stage. They sing with their own voices while competing with each other in the form of duo or trio duels. The audience and the jury try to guess who the competitor is, with clue packages given in prepared videos prepared as well asking questions to the masks. The contestant who gets the least votes from the audience with their performance at the end of their match gets sent to risk. Finally, the contestant who gets the fewest votes among the masks at risk is eliminated from the contest and must remove his or her mask.

Set against the backdrop of construction activity promising to fill in the empty spaces of the urban landscape with entirely new neighborhoods, a story unfolds of an aging construction worker who, unlike his peers, has to drop all plans for the future after being diagnosed with a malignant tumor. This self-assured debut contemplates the dignity of the individual within the context of modern Turkish society.