Based on Jo Brand's critically acclaimed novel of the same name, The More You Ignore Me is a warm, comedy drama focusing on the life of an unconventional family in 1980s rural England. The film focuses on Gina, a young mother, whose efforts to be a loving mother and wife are undermined by her declining mental health. Things deteriorate when she develops an obsession with the local weatherman, which leads to an admission to the nearby psychiatric hospital. Over the years, as she grows up, her daughter Alice struggles to relate to her heavily medicated mum, and causes chaos when she comes up with a plan to reconnect with her, which divides the family forever and leads to a moving climax. Set to the songs of The Smiths, The More You Ignore Me provides a sometimes stark, yet comical insight into life within this quirky household, whilst addressing mental health issues and their impact on the family.

Nicholas Lyndhurst was cast as Gary Sparrow, a TV repairman whose marriage to Yvonne is in the doldrums. Out in London looking for a business address one day, he wanders down an alley, Duckett's Passage, and finds himself - though of course he does not immediately realise it - in the London of 1940. In a street-corner pub, which at first he mistakes for a 1940s themed hostelry, he meets Phoebe, the landlord's attractive daughter, and they are immediately smitten with one another. Returning through the same alley brings Gary back to the present, and he discovers that he can enter 1940s London the same way at any time. So begins his double life.