The film followed a 2004 documentary from the same pair of directors, Czech Dream. The creators of Czech Dream have come out with another feature-length documentary comedy that takes aim this time around at the planned construction of an American radar base in the Czech Republic's Brdy military zone. Employing ironic detachment and a talent for exaggeration, the filmmakers present a wide range of people who either fanatically want or don't want the radar system.

Two students from the Czech Film Academy commission a leading advertising agency to organize a huge campaign for the opening of a new supermarket named Czech Dream. The supermarket however does not exist and is not meant to. The advertising campaign includes radio and television ads, posters, flyers with photos of fake Czech Dream products, a promotional song, an internet site, and ads in newspapers and magazines. Will people believe in it and show up for the grand opening?