Jean-Pierre Armand runs a sex shop (the ‘bottega del piacere – shop of pleasure). Caroline Laurie and Roberto Malone are customers who play with sex toys and watch videos. Lots of American and European archive footage is used, heavily and abruptly edited, with sometimes split-second cuts. However, the credits falsely imply that this is all original footage.

A group of sensuous women publish "DIVA FUTURA" - a magazine to promote unrestrained sex, pleasure and happiness (that sounds a lot like Ilona Staller's political campaign platform when she was elected to the Italian congress). But they find themselves persecuted by the owner of a condom factory and his thugs.