When a once-famous Isaan luk thung band falls into decline, a sharp-voiced modern singer and a quirky creative team up to revive it, but their rocky partnership and unexpected setbacks put everything on the line.

The story of the lives of many people who share the same goal is a Luk Thung Singing Contest, winning a prize of 1 million baht by a kind uncle who has a desire to see a gathering of luk thung lovers in the pre-final period of his life.