Dmitriy is a popular actor, a star of action films. The public loves him for his image of a macho with an impenetrable face. One day, Dmitriy receives an offer from a stern but very rich businessman from Siberia, Sergey, to star in a crime drama about the 90s in the lead role of a cold-blooded killer. Sergey offers Dmitriy's agent a fee 10 times higher than usual. They agree. During the filming, Dmitriy is accidentally wounded by a shot. After a simple operation, he is ready to return to the frame, but faces an unexpected side effect: now he constantly smiles, and any emotions are expressed with laughter. Dmitriy has no chance to stop filming and "upset" Sergey, who clearly knows firsthand what he is making a movie about.

On the same day, Andrei's wife Nina asks for a divorce, his colleague Natasha tells him she's attracted to him, he's assigned a new project under the direction of Philip (a well-dressed, authoritative, and even arrogant stranger who keeps touching him), and he fights a gang of homophobes to protect a young gay man, Oleg. The next day, Philip takes Andrei away from the office on an odyssey into a space that is charged with spirituality and homoeroticism. Philip is no businessman, and the disclosure of who he really is forces Andrei into a series of choices that involve Natasha, Nina, belief, and love.

The life of a characters of this movie can be described as a swing - up and down, up and down; each day, each week...