Lisbela is a young woman who loves going to the movies. Leléu is a con man, going from town to town selling all sort of things and performing as master of ceremonies for some cheesy numbers, such as the woman who gets transformed into a gorilla. He gets involved with Linaura, a sexy and beautiful woman who happens to be the wife of the most frightening hitman of the place. The hitman finds out his wife's affair and goes after Leléu, who has to leave in a hurry. In another town, he meets and falls instantly in love with Lisbela, who is engaged to Douglas, a hillbilly who tries hard to pass for a cosmopolitan Rio de Janeiro dweller.

Gorete is an eccentric and famous radio talk show host in a small fictitious town called Pau Torto. She carries a sad past for having been rejected by her father when she was a child for being homosexual, and for this she abandoned her family and her great love. After years away from her origins, she finds out that her father is about to die and returns to her family's farm. There, she discovers that in order to receive her father's inheritance, she is obliged to marry. Thus begins a great dispute in the town as to who will be Gorete's husband.