Rising to fame amid the 1980s alternative comedy boom, Ian Cognito was one of the UK's most popular comedians. His performances left audiences in hysterics - but behind the laughter was a troubled and often controversial figure. This is the story of the comedy scene that nurtured a comedic genius, and the real life of a man famed for his outlandish sense of humour.

肯尼斯（亚当·迪康 Adam Deacon 饰）有着非常强烈的坏蛋主义情结，一直希望自己能够成为遗臭万年的恶棍，可实际上，他只不过是一个不管走到哪里都讨人厌的小混混罢了。他无限膨胀的自我和嚣张的作风令他丢掉了工作，但这对于肯尼斯来说并不算是一件坏事，他离实现他的梦想又近了一步。 失去了工作后，整日无所事事的肯尼斯只得去酒吧打发时间，并且“顺利”的给自己惹了一堆的麻烦和债务，最终，他不得不靠着在街头贩卖大麻还债度日。就在这个节骨眼上，恶棍头目蒂隆在肯尼斯的身上发现了“潜力”，将他招致麾下。