Blaine enters the Hurricane stricken Ninth Ward in New Orleans and changes some people's luck. When he returns home to New York City, viewers see him doing magic for some of his friends, including Orlando Bloom, John Mayer and the Super Bowl Champion NY Giants.

On May 19, 1997, Blaine's first television special, David Blaine: Street Magic aired on the ABC network. According to the New York Daily News, “Blaine can lay claim to his own brand of wizardry. The magic he offers in tonight’s show operates on an uncommonly personal level.” When asked about his performance style, David explained, “I'd like to bring magic back to the place it used to be 100 years ago.”'