ROCK RUBBER 45s is a cinematic odyssey exploring the connectivity of global basketball, sneaker, and music lifestyle through the firsthand lens of authentic NYC culture orchestrator Bobbito García. The film explores García's youth dealing with mistreatment, educational quandaries, identity, and loss as well as his ascension to self-determination as an adult freelance creative. The ballplayer/author/DJ/filmmaker has carved an independent career that has inspired millions throughout the world, and has affected the growth and direction of the footwear, hip hop, and sports industries in the process.

Exploring the social impact of what The Source Magazine in 1998 voted, "The Best Hip Hop Radio Show Of All-Time." The documentary film is the story of quirky friends who became unlikely legends by engaging their listeners and breaking the biggest rap artists ever.