Joe Merrill, son of the millionaire owner of a chain of 5 and 10 cent stores, poses as Joe Grant, and takes a job in the stockroom of one of his father’s stores, to prove that he can be a success without his father’s influence. There he meets stockroom girl Maggie Johnson, and they fall in love. This causes problems, because Mrs. Merrill had planned for her son to marry Millicent Rogers, a high society girl.

Gwen's family is rich, but her parents ignore her and most of the servants push her around, so she is lonely and unhappy. Her father is concerned only with making money, and her mother cares only about her social position. But one day a servant's irresponsibility creates a crisis that causes everyone to rethink what is important to them.