Cambridge University Press — Publisher (5338)

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International Business Strategy
Douban
Alain Verbeke publishing house: 劍橋大學出版社 2009
How can you best extend your knowledge of how multinational enterprises (MNEs) function? What does globalization mean for today's managers? How do students turn the message from academic literature into effective business strategies within an MNE? This practical textbook shows how the key concepts from business strategy literature can be applied to multinational enterprise. MBA and Masters students will gain the practical knowledge and skills needed to succeed as effective managers in multinational companies through a critical study of mainstream strategy models and the analysis of forty-five key journal articles. More than twenty 'half-length' case studies from leading firms including Honda, IKEA and Danone show globalization in practice at the firm level. The book also Identifies seven central themes from the literature for successful global strategies and unifies them into a clear framework that can be applied to real businesses worldwide.

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The Transformation of European Social Democracy
Douban
Herbert Kitschelt publishing house: 劍橋大學出版社 1994 - 6
This book explains the contrasting strategies and their electoral fortunes of social democratic parties in the major European democracies in the 1970s and 1980s. Going beyond approaches that focus on the influence of class structure and political economic institutions, The Transformation of European Social Democracy analyses the party's competitive situation in the electoral arena, the constraints and opportunities of party organisation, and the role of ideological legacies to explain the strategic choices social democratic parties have made and the electoral results they have achieved. Far from being doomed to decline, social democracy's success depends on its ability to transform its political message and to construct new electoral coalitions.

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How to Think Like a Mathematician
Douban
Dr Kevin Houston publishing house: 劍橋大學出版社 2009 - 2
Looking for a head start in your undergraduate degree in mathematics? Maybe you've already started your degree and feel bewildered by the subject you previously loved? Don't panic! This friendly companion will ease your transition to real mathematical thinking. Working through the book you will develop an arsenal of techniques to help you unlock the meaning of definitions, theorems and proofs, solve problems, and write mathematics effectively. All the major methods of proof - direct method, cases, induction, contradiction and contrapositive - are featured. Concrete examples are used throughout, and you'll get plenty of practice on topics common to many courses such as divisors, Euclidean algorithms, modular arithmetic, equivalence relations, and injectivity and surjectivity of functions. The material has been tested by real students over many years so all the essentials are covered. With over 300 exercises to help you test your progress, you'll soon learn how to think like a mathematician.

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New Horizons in the Study of Language and Mind
Douban
Noam Chomsky publishing house: 劍橋大學出版社 2000 - 5
This book is an outstanding contribution to the philosophical study of language and mind, by one of the most influential thinkers of our time. In a series of penetrating essays, Chomsky cuts through the confusion and prejudice which has infected the study of language and mind, bringing new solutions to traditional philosophical puzzles and fresh perspectives on issues of general interest, ranging from the mind-body problem to the unification of science. Using a range of imaginative and deceptively simple linguistic analyses, Chomsky defends the view that knowledge of language is internal to the human mind. He argues that a proper study of language must deal with this mental construct. According to Chomsky, therefore, human language is a 'biological object' and should be analyzed using the methodology of the sciences. His examples and analyses come together in this book to give a unique and compelling perspective on language and the mind.

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The Smoke of London
Douban
William M. Cavert publishing house: 劍橋大學出版社 2016 - 4
http://www.cambridge.org/cn/academic/subjects/history/british-history-after-1450/smoke-london-energy-and-environment-early-modern-city?format=HB The Smoke of London uncovers the origins of urban air pollution, two centuries before the industrial revolution. By 1600, London was a fossil-fueled city, its high-sulfur coal a basic necessity for the poor and a source of cheap energy for its growing manufacturing sector. The resulting smoke was found ugly and dangerous throughout the seventeenth and eighteenth centuries, leading to challenges in court, suppression by the crown, doctors' attempts to understand the nature of good air, increasing suburbanization, and changing representations of urban life in poetry and on the London stage. Neither a celebratory account of proto-environmentalism nor a declensionist narrative of degradation, The Smoke of London recovers the seriousness of pre-modern environmental concerns even as it explains their limits and failures. Ultimately, Londoners learned to live with their dirty air, an accommodation that reframes the modern process of urbanization and industrial pollution, both in Britain and beyond. Describes early modern understandings of environmental pollution, transcending scholarly consensus that only industrialized modernity has prompted any kind of environmentalism Offers a more rounded account of environmentalism that recovers pre-modern environmental concern and yet also explains its limits and failures Places ideas and events firmly within their early modern context, but also shows the legacy they left to modern Britain and to the rest of the industrializing world

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Virtue, Commerce, and History
Douban
J. G. A. Pocock publishing house: 劍橋大學出版社 1985 - 2
This book collects essays by Professor Pocock concerned principally with the history of British political thought in the eighteenth century. Several of the essays have been previously published (though they have not all been widely available), and several appear here for the first time in print.

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The Sources of Social Power
Douban
迈克尔·曼 publishing house: 劍橋大學出版社 2012 - 9
Distinguishing four sources of power - ideological, economic, military and political - this series traces their interrelations throughout human history. This third volume of Michael Mann's analytical history of social power begins with nineteenth-century global empires and continues with a global history of the twentieth century up to 1945. Mann focuses on the interrelated development of capitalism, nation-states and empires. Volume 3 discusses the 'Great Divergence' between the fortunes of the West and the rest of the world; the self-destruction of European and Japanese power in two world wars; the Great Depression; the rise of American and Soviet power; the rivalry between capitalism, socialism and fascism; and the triumph of a reformed and democratic capitalism.

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A History of Bangladesh
Douban
Willem van Schendel publishing house: 劍橋大學出版社 2009 - 3
Bangladesh is a new name for an old land whose history is little known to the wider world. A country chiefly famous in the West for media images of poverty, underdevelopment, and natural disasters, Bangladesh did not exist as an independent state until 1971. Willem van Schendel's history reveals the country's vibrant, colourful past and its diverse culture as it navigates the extraordinary twists and turns that have created modern Bangladesh. The story begins with the early geological history of the delta which has decisively shaped Bangladesh society. The narrative then moves chronologically through the era of colonial rule, the partition of Bengal, the war with Pakistan and the birth of Bangladesh as an independent state. In so doing, it reveals the forces that have made Bangladesh what it is today. This is an eloquent introduction to a fascinating country and its resilient and inventive people.

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Colonialism and Postcolonial Development
Douban
James Mahoney publishing house: 劍橋大學出版社 2010 - 2
In this comparative-historical analysis of Spanish America, Mahoney offers a new theory of colonialism and postcolonial development. He explores why certain kinds of societies are subject to certain kinds of colonialism and why these forms of colonialism give rise to countries with differing levels of economic prosperity and social well-being. Mahoney contends that differences in the extent of colonialism are best explained by the potentially evolving fit between the institutions of the colonizing nation and those of the colonized society. Moreover, he shows how institutions forged under colonialism bring countries to relative levels of development that may prove remarkably enduring in the postcolonial period. The argument is sure to stir discussion and debate, both among experts on Spanish America who believe that development is not tightly bound by the colonial past, and among scholars of colonialism who suggest that the institutional identity of the colonizing nation is of little consequence.

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Corpus Linguistics
Douban
Douglas Biber / Susan Conrad … publishing house: 劍橋大學出版社 1998 - 5
This book is about investigating the way people use language in speech and writing. It introduces the corpus-based approach to linguistics, based on analysis of large databases of real language examples stored on computer. Each chapter focuses on a different area of linguistics, including lexicography, grammar, discourse, register variation, language acquisition, and historical linguistics. Example analyses are presented in each chapter to provide concrete descriptions of the research methods and advantages of corpus-based techniques. Ten methodology boxes provide clear and concise explanations of the issues in doing corpus-based research and reading corpus-based studies and there is a useful appendix of resources for corpus-based investigation. This lucid and comprehensive introduction to the subject will be welcomed by a broad range of readers, from undergraduate students to professional researchers.

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City Versus Countryside in Mao's China
Douban
Jeremy Brown publishing house: 劍橋大學出版社 2014 - 3
The gap between those living in the city and those in the countryside remains one of China's most intractable problems. As this powerful work of grassroots history argues, the origins of China's rural-urban divide can be traced back to the Mao Zedong era. While Mao pledged to remove the gap between the city worker and the peasant, his revolutionary policies misfired and ended up provoking still greater discrepancies between town and country, usually to the disadvantage of villagers. Through archival sources, personal diaries, untapped government dossiers, and interviews with people from cities and villages in northern China, the book recounts their personal experiences, showing how they retaliated against the daily restrictions imposed on their activities while traversing between the city and the countryside. Vivid and harrowing accounts of forced and illicit migration, the staggering inequity of the Great Leap Famine, and political exile and deportation during the Cultural Revolution reveal how Chinese people fought back against policies that pitted city dwellers against villagers.

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Gottfried Semper and the Problem of Historicism
Douban
Mari Hvattum publishing house: 劍橋大學出版社 2004
Using key texts by the German architect and theorist Gottfried Semper, Mari Hvattum offers a reinterpretation of historicism, viewed as a philosophical outlook as well as an architectural problem. Hvattum focuses on Semper's two major concerns: an understanding of the ontological significance of art and architecture, and their rendering as objects of scientific investigation and prediction. She uses Semper's thought as a means to address the inherent problems of historicist thought and its continued influence on modern architectural discourse.

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Durkheim's Philosophy Lectures
Cours de philosophie : fait au lycee de Sens en 1883-1884 Douban
Emile Durkheim translator: Robert Alun Jones publishing house: 劍橋大學出版社 2004 - 7
Moving back and forth between the history of philosophy and the contributions of philosophers in his own day, Durkheim takes up topics as diverse as philosophical psychology, logic, ethics, and metaphysics, and seeks to articulate a unified philosophical position. Remarkably, the 'social realism' that is so characteristic of his later work - where he insists, famously, that social facts cannot be reduced to psychological or economic ones, and that such facts constrain human action in important ways - is totally absent in these early lectures. For this reason, they will be of special interest to students of the history of the social sciences, for they shed important light on the course of Durkheim's intellectual development. Intellectual historians, historically-minded philosophers, and French historians will all find the lectures a valuable historical document. Insofar as they speak to the philosophical foundations of Durkheim's thought, they should also be of great interest to social theorists.

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Pulse Diagnosis in Early Chinese Medicine
Douban
Elisabeth Hsu publishing house: 劍橋大學出版社 2010 - 7
This is a study of the earliest extensive account of Chinese pulse diagnosis, or more accurately, the examination of mai. Dr Hsu focuses on a biography of Chunyu Yi, a doctor of the early Han, and presents the first complete translation into English of the Memoir in the Historical Records by Sima Qian (d. ca 86 BCE). This Memoir contains biographies of the physician, medical case histories and interviews, and constitutes a document of enormous importance to the history of medicine in China. The analysis covers the first ten medical cases and their rich vocabulary on touch, as used in Chinese pulse diagnosis. The patients treated were mostly nobility of the kingdom of Qi in Eastern China, who suffered from the indulgences of court life and were treated with early forms of decoction, fomentation, fumigation, acupuncture and moxibustion. To date there is no book on early China of its kind.

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The Two Latin Cultures and the Foundation of Renaissance Humanism in Medieval Italy
Douban
Ronald G. Witt publishing house: 劍橋大學出版社 2012 - 3
This book traces the intellectual life of the Kingdom of Italy, the area in which humanism began in the mid thirteenth century, a century or more before exerting its influence on the rest of Europe. Covering a period of over four and a half centuries, this study offers the first integrated analysis of Latin writings produced in the area, examining not only religious, literary, and legal texts. Ronald G. Witt characterizes the changes reflected in these Latin writings as products of the interaction of thought with economic, political, and religious tendencies in Italian society as well as with intellectual influences coming from abroad. His research ultimately traces the early emergence of humanism in northern Italy in the mid thirteenth century to the precocious development of a lay intelligentsia in the region, whose participation in the culture of Latin writing fostered the beginnings of the intellectual movement which would eventually revolutionize all of Europe.