王梆第一部非虚构纪实类作品。她旅居英国十二年，住廉租房，逛二手店，后院种菜、下地劳作，走进乡村社交俱乐部，打入工党内部，采访异乡的普通人……以“英国观察”为切入点，从自身的真实处境及经验出发，讨论贫穷与制度、家庭与养老、乡村与城市、脱欧与留欧、文化与历史等一系列社会现实问题。她的生活，就是她的思想资源，也是她的写作原点。不同于一般旅行文学中“观光客式”的观察与纪录，她长期扎根当地，作为一位“生活中的人”，观察食物、衣着、住房、市集、邻居等日常生活中接触到的人与物，不断延展视野，将目光触及家庭、养老、医疗、制度等一系列社会议题，反思全球化带来的影响，揭示全球垄断资本主义背后的复杂真相。长期媒体工作的经验和写作训练，使她的叙述不仅有独特的视角，还有很强的感染力。

This exciting new text is the first to explore the discipline of Netnography the conduct of ethnography over the internet a method specifically designed to study cultures and communities online. For the first time, full procedural guidelines for the accurate and ethical conduct of ethnographic research online are set out, with detailed, step-by-step guidance to thoroughly introduce, explain, and illustrate the method to students and researchers. The author also surveys the latest research on online cultures and communities, focusing on the methods used to study them, with examples focusing on the new elements and contingencies of the blogosphere (blogging), microblogging, videocasting, podcasting, social networking sites, virtual worlds, and more.