On February 21, 2013, Ocean confirmed that he had started work on his second studio album, which he confirmed would be another concept album. He revealed that he was working with Tyler, The Creator, Pharrell Williams, and Danger Mouse on the record.He later stated that he was being influenced by The Beach Boys and The Beatles. He stated he was interested in collaborating with Tame Impala and King Krule and that he would record part of the album in Bora Bora.
In April 2014, Ocean stated that his second album was nearly finished. In June 2014, Billboard reported that the singer was working with a string of artists such as Happy Perez (whom he worked with on nostalgia, ULTRA), Charlie Gambetta and Kevin Ristro, while producers Hit-Boy, Rodney Jerkins and Danger Mouse were also said to be on board.[5][6] On November 29, 2014, Ocean released a snippet of a new song supposedly from his upcoming follow-up to channel ORANGE called "Memrise" on his official Tumblr page. The Guardian described the song as: "a song which affirms that despite reportedly changing labels and management, he has maintained both his experimentation and sense of melancholy in the intervening years". On April 6, 2015, Ocean announced that his follow-up to channel ORANGE would be released in July, as well as a publication, although no further details were released. The album was ultimately not released in July, with no explanation given for its delay. The publication is rumored to be called Boys Don't Cry, and the album is slated to feature the aforementioned "Memrise".
On July 2, 2016, he hinted at a possible second album with an image on his website pointing to a July release date. The image shows a library card labeled Boys Don't Cry with numerous stamps, implying various due dates. The dates begin with July 2, 2015 and conclude with July 2016 and November 13, 2016. Frank's brother, Ryan Breaux, further suggested this release with an Instagram caption of the same library card photo reading "BOYS DON'T CRY #JULY2016".On August 1, 2016, a live video hosted by Apple Music showing an empty hall was launched on the website boysdontcry.co. The website also featured a new "boysdontcry" graphic. The video marked the first update on the website since a "date due" post from July.
On August 1, 2016, a video appeared that showed Frank Ocean woodworking and sporadically playing instrumentals on loop. That same day, many news outlets reported that August 5, 2016, could be the release date for Boys Don't Cry. The video was revealed to be promotion for Endless, a 45-minute long visual album that began streaming on Apple Music on August 19, 2016.[16]
The following day, Frank posted a new picture on his website advertising four pop-up stores in Los Angeles, New York, Chicago, and London. Later in the day, the album went up on iTunes.
