A sleepy Swedish province hopes to lure a discount store chain by hiring a pompous commercial director to document their town's worthiness, but two bright, brash high school girls from immigrant families use their cellphones and selfie sticks to tell the real story.

Mila and Kia have been best friends and teammates for as long as they can remember. When the girls get a new football coach in former pro Lollo, they slowly start to drift apart. Mila, who dreams of becoming a football professional, finally sees her chance to succeed – but is it worth sacrificing her best friend to win at any cost?