Gay men and their pursuit of physical perfection. When it comes to looks and body image, gay men can be a pretty tough crowd. Men are visually programmed. And gay men have an appreciation for beauty in all aspects, whether it's other male bodies or just antiques. There's no doubt that attractiveness is key to a man's self-esteem and his impression on others, especially in gay life. The pressure to look good is even more intense in an image- driven culture where near-naked images of masculine perfection abound. Men are being objectified as never before. From super models and muscle boys, to bears and twinks to average Joes, along with experts in the business of beauty, "The Adonis Factor" is a revealing look at gay men's love or lust for all things pretty.

直男和男同志的区别是什么？可否简单的用男子气概来笼统地划分真男人和"假男人"？男同志的世界里对男子气概的定位和理解又是什么？本片就以上的一些问题对多位已经出柜的男同志进行了访谈。采访对象包括各个领域层面，多种类型性格，不同生活背景。从他们的童年起，让每个人对自己寻求男子气概，自己的生活方向作了透彻的阐述。
美国，作为男同志运动走在世界最前端的国家。在同志彩虹旗轰轰烈烈的飘扬的表面下，男同志圈里依旧存在着很多需要来解答的问题，本片里每一个人都给出了自己的答案。