Living with his parents, 17-year-old Juan hangs out with several intellectuals who would like to photograph the human soul. The girlfriend of the group's financier is Ana, and Juan is attracted to her, despite the knowledge that she spent two years at a clinic because she was "crazy." Juan sees Ana when he can and trains as a door-to-door salesman, but when the German photographer on the soul project gives him a viewfinder, it changes his life, putting him on the path to his later success as a Hollywood director.

Buenos Aires movie director, very fond of the legend of the King of Patagonia and Araucania, decides to make a movie about it. Despite of financial troubles, technical problems, misfortune and desertions, he undertakes the journey to Patagonia for the film with a second-rate actor company. Neglected by the producer and shortly after by the company, he will make the movie alone, in a surreal landscape like mad.