The initial announcement described the movie as “A documentary about branding, advertising and product placement is financed and made possible by branding, advertising and product placement.” Sounds like an interesting, if not gimmicky, concept.

This documentary from Albert and David Maysles follows the bitter rivalry of four door-to-door salesmen working for the Mid-American Bible Company: Paul "The Badger" Brennan, Charles "The Gipper" McDevitt, James "The Rabbit" Baker and Raymond "The Bull" Martos. Times are tough for this hard-living quartet, who spend their days traveling through small-town America, trying their best to peddle gold-leaf Bibles to an apathetic crowd of lower-middle-class housewives and elderly couples.