Throughout his life, Egor lived in a remote taiga. All his knowledge of the world, he learned from the stories of his only relative — old grandfather-hunter. Once Egor meets TV presenter Angelina, he falls in love and decides to journey to Moscow in order to marry her. However, he finds it difficult to get used to the pace of metropolitan life.

Journalist Shurik arrives in the Caucasus in order to study local culture and folklore, the ancient customs and traditions of the people in this region. Per chance he meets and befriends a girl in a mountainous town, the beauty Nina, which the gouvernor, wealthy and powerful local Saakhov, is planning to marry — if not willingly then by force. Using the gullible journalist as a strawman, Saakhov and his henchmen (the "Coward", the "Fool", and the "Pro", a trio of comic antiheros) are able to kidnap Nina, all seems to work according to plan. But realizing that he had been deceived, Shurik, who fell for Nina, rushes to rescue his beloved one, for a happy ending.

Three Russian friends work in New York, party hard and chase women. It's great times until they get cursed by a drunken Russian night club owner, who turns out to be Saint Valentine. St. Valentine's curse is simple - the guys lose all their manly powers until they find their true love. It turns out to be harder than it sounds - our boys have a lot of growing up to do. Fast.

2010 film by Marius Vaisbergas