Lupika, an alien princess, is in love with a tofu seller. To make him love her too (at least, announce his love. He obviously fears the social taboo of a tofu vendor marrying a princess), she needs to get a love potion, which is in a certain temple. Legend has it that the only person that can obtain this love potion is the most lecherous man in the universe. That man turns out to be Ataru Moroboshi. Lupika kidnaps Ataru to make him get the potion, and Lum and her friends go out to search for Ataru.

It seems that Lum's grandfather made an agreement that should he have a daughter, she would be married to a traveling merchant that he met. Now, the merchant has come to collect due. Ataru is tricked into thinking that Lum wants to leave, and so, in a moment of anger, says he hates her. Arguments erupt, and Lum decides that she must know the truth of Atarus feelings. As for all the questions of importance for the Onis, a game of tag begins, one that Ataru can win simply by telling Lum I Love You. However, in the end his pride may end up dooming him. So begins the series of events that will at long last decide the future and fate of Ataru and Lum.