Elementare konomische Konzepte werden vorgestellt und auf die Medienbranche angewendet. Printmedien, Radio, Fernsehen und Multimediaanwendungen werden auf ihre konomischen Gesetzm igkeiten und ihre Beziehungen untereinander hin analysiert; die Analyse wird in den Kontext aktueller Geschehnisse in der Medienbranche eingebettet. F r Studenten der Publizistik bzw. der Medien konomie, die mehr ber die Zw nge und Gesetzm igkeiten ihrer Branche wissen wollen.

Some books on algorithms are rigorous but incomplete; others cover masses of material but lack rigor. Introduction to Algorithms uniquely combines rigor and comprehensiveness. The book covers a broad range of algorithms in depth, yet makes their design and analysis accessible to all levels of readers. Each chapter is relatively self-contained and can be used as a unit of study. The algorithms are described in English and in a pseudocode designed to be readable by anyone who has done a little programming. The explanations have been kept elementary without sacrificing depth of coverage or mathematical rigor.
The first edition became a widely used text in universities worldwide as well as the standard reference for professionals. The second edition featured new chapters on the role of algorithms, probabilistic analysis and randomized algorithms, and linear programming. The third edition has been revised and updated throughout. It includes two completely new chapters, on van Emde Boas trees and multithreaded algorithms, and substantial additions to the chapter on recurrences (now called "Divide-and-Conquer"). It features improved treatment of dynamic programming and greedy algorithms and a new notion of edge-based flow in the material on flow networks. Many new exercises and problems have been added for this edition.
As of the third edition, this textbook is published exclusively by the MIT Press.

Zum Anfang des Studiums sind Studierende der Ingenieurwissenschaften hauptsAchlich mit Grundlagen beschAftigt, zu denen wesentlich die Mathematik gehArt. Hier sind insbesondere die Analysis (in einer Variablen) und Lineare Algebra zu nennen, die zu oft eine groAe HA1/4rde darstellen. Mit unserem Buch wollen wir den Weg ebnen, indem wir Sie ausfA1/4hrlich a " und ohne Umwege a " mit dem genannten Stoff vertraut machen. In einem verbindlichen, aber dennoch entspannten Stil, bringen wir Ihnen die wichtigen Methoden und Begriffe bei. Besonderheiten: UL LIZahlreiche Bilder und Beispiele./LI LIViele begleitende Aufgaben mit vollstAndigen LAsungen./LI LIKlausuraufgaben mit kompletten LAsungen./LI LIMotivation und VerstAndnisfragen fA1/4r jedes Kapitel./LI LI"Erste-Hilfe-Kurs" fA1/4r PrA1/4fungen./LI/UL

Ross's classic bestseller, Introduction to Probability Models, has been used extensively by professionals and as the primary text for a first undergraduate course in applied probability. It provides an introduction to elementary probability theory and stochastic processes, and shows how probability theory can be applied to the study of phenomena in fields such as engineering, computer science, management science, the physical and social sciences, and operations research. With the addition of several new sections relating to actuaries, this text is highly recommended by the Society of Actuaries. Ancillary list: Instructor's Manual - http://textbooks.elsevier.com/web/manuals.aspx?isbn=9780123743886 Student Solutions Manual - http://www.elsevierdirect.com/product.jsp?isbn=9780123756862#42 Sample Chapter, eBook - http://www.elsevierdirect.com/product.jsp?isbn=9780123756862
New to this Edition: 65% new chapter material including coverage of finite capacity queues, insurance risk models and Markov chains Contains compulsory material for new Exam 3 of the Society of Actuaries containing several sections in the new exams Updated data, and a list of commonly used notations and equations, a robust ancillary package, including a ISM, SSM, test bank, and companion website Includes SPSS PASW Modeler and SAS JMP software packages which are widely used in the field Hallmark features: Superior writing style Excellent exercises and examples covering the wide breadth of coverage of probability topics Real-world applications in engineering, science, business and economics

The increasing volume of data in modern business and science calls for more complex and sophisticated tools. Although advances in data mining technology have made extensive data collection much easier, it's still always evolving and there is a constant need for new techniques and tools that can help us transform this data into useful information and knowledge. Since the previous edition's publication, great advances have been made in the field of data mining. Not only does the third of edition of Data Mining: Concepts and Techniques continue the tradition of equipping you with an understanding and application of the theory and practice of discovering patterns hidden in large data sets, it also focuses on new, important topics in the field: data warehouses and data cube technology, mining stream, mining social networks, and mining spatial, multimedia and other complex data. Each chapter is a stand-alone guide to a critical topic, presenting proven algorithms and sound implementations ready to be used directly or with strategic modification against live data. This is the resource you need if you want to apply today's most powerful data mining techniques to meet real business challenges.
* Presents dozens of algorithms and implementation examples, all in pseudo-code and suitable for use in real-world, large-scale data mining projects. * Addresses advanced topics such as mining object-relational databases, spatial databases, multimedia databases, time-series databases, text databases, the World Wide Web, and applications in several fields. *Provides a comprehensive, practical look at the concepts and techniques you need to get the most out of your data

For courses in Image Processing and Computer Vision. Completely self-contained--and heavily illustrated--this introduction to basic concepts and methodologies for digital image processing is written at a level that truly is suitable for seniors and first-year graduate students in almost any technical discipline. The leading textbook in its field for more than twenty years, it continues its cutting-edge focus on contemporary developments in all mainstream areas of image processing--e.g., image fundamentals, image enhancement in the spatial and frequency domains, restoration, color image processing, wavelets, image compression, morphology, segmentation, image description, and the fundamentals of object recognition. It focuses on material that is fundamental and has a broad scope of application.

《普通高等教育"十一五"国家级规划教材•高等数学(下)》是同济大学数学系编《高等数学》的第六版，依据最新的“工科类本科数学基础课程教学基本要求”，为高等院校工科类各专业学生修订而成。本次修订对教材的深广度进行了适度的调整，使学习本课程的学生都能达到合格的要求，并设置部分带*号的内容以适应分层次教学的需要；吸收国内外优秀教材的优点对习题的类型和数量进行了调整和充实，以帮助学生提高数学素养、培养创新意识、掌握运用数学工具去解决实际问题的能力；对书中内容进一步锤炼和调整，将空间解析几何与向量代数移到下册与多元函数微积分一同讲授，更有利于学生的学习与掌握。
《普通高等教育"十一五"国家级规划教材•高等数学(下)》分上、下两册出版，下册包括空间解析几何与向量代数、多元函数微分法及其应用、重积分、曲线积分与曲面积分、无穷级数等内容，书末还附有习题答案与提示。
点击链接进入新版：
高等数学(第6版)(下册)

"Fundamentals of Corporate Finance", by Richard A. Brealey, Stewart C. Myers and Alan J. Marcus, has been applauded for its modern approach and interesting examples. Professors praise the authors' well-organized and thoughtful writing style and their clear exposition of what many students consider difficult material. The authors accomplish this without sacrificing an up-to-date, technically correct treatment of core topic areas. Since this author team is known for their outstanding research, teaching efforts, and market-leading finance textbooks, it's no surprise that they have created an innovative and market-driven revision that is more student friendly than ever. Every chapter has been reviewed and revised to reflect the current environment in corporate finance.

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When The Machine That Changed the World was first published in 1990, Toyota was half the size of General Motors. Today Toyota is passing GM as the world's largest auto maker and is the most consistently successful global enterprise of the past fifty years. This management classic was the first book to reveal Toyota's lean production system that is the basis for its enduring success. Now reissued with a new Foreword and Afterword, Machine contrasts two fundamentally different business systems -- lean versus mass, two very different ways of thinking about how humans work together to create value. Based on the largest and most thorough study ever undertaken of any industry -- MIT's five-year, fourteen-country International Motor Vehicle Program -- this book describes the entire managerial system of lean production. Nearly twenty years ago, Womack, Jones, and Roos provided a comprehensive description of the entire lean system. They exhaustively documented its advantages over the mass production model pioneered by General Motors and predicted that lean production would eventually triumph. Indeed, they argued that it would triumph not just in manufacturing but in every value-creating activity from health care to retail to distribution. Today The Machine That Changed the World provides enduring and essential guidance to managers and leaders in every industry seeking to transform traditional enterprises into exemplars of lean success.

WHEELOCK'S LATIN: AUDIO FILES
When Professor Frederic M. Wheelock's Latin first appeared in 1956, the reviews extolled its thoroughness, organization, and conciseness; at least one reviewer predicted that the book "might well become the standard text" for introducing students to elementary Latin. Now, five decades later, that prediction has certainly proved accurate.
The revised sixth edition of Wheelock's Latin has all the features that have made it the best-selling single-volume beginning Latin textbook, many of them improved and expanded:
40 chapters with grammatical explanations and readings based on ancient Roman authors
Self-tutorial exercises with an answer key for independent study
A newly enlarged English-Latin/Latin-English vocabulary
A rich selection of original Latin readings -- unlike other textbooks, which contain primarily made-up Latin texts
Etymological aids
Also included are maps of the Mediterranean, Italy, and the Aegean area, as well as numerous photographs illustrating aspects of classical culture, mythology, and historical and literary figures presented in the chapter readings.

Integrated Business Processes with ERP Systems covers the key processes supported by modern ERP systems. This textbook and the WileyPLUS online course is designed for use as both a reference guide and a conceptual resource for students taking ERP-focused courses using SAP. It examines in depth the core concepts applicable to all ERP environments, and it explains how those concepts can be utilized to implement business processes in SAP systems. Hallmark Features: IntegratedBusiness Processeswith ERP Systems approachestopics using an integrated process perspective of the firm. Each process is discussed within the context of its execution across functional areas in the company, with special emphasis on the role of data in managing the coordination between activities and groups. Students will gain a deep appreciation for the role of enterprise systems in efficiently managing processes from multiple functional perspectives. Running Case Study - Many key examples, demonstrations, and assignments incorporated throughout the book are based on a fictional company, Global Bike Incorporated (GBI). GBI exists virtually in the GBI ERP system, which will be used to provide hands-on experience with executing the various processes in SAP ERP. Real-World Examples - In addition to the integrated approach and the GBI case study, the text includes multiple scenarios that demonstrate how businesses actually utilize ERP capabilities. Examples of both positive and negative issues associated with enterprise systems are integrated throughout the chapters to illustrate the concepts with real-world experiences. WileyPLUS resources include the complete book online, recorded demonstrations of each key activity, and interactive hands-on assignments using the SAP platform.

JAVA PROGRAMMING, Sixth Edition provides the beginning programmer with a guide to developing applications using the Java programming language. Java is popular among professional programmers because it can be used to build visually interesting GUI and Web-based applications. Java also provides an excellent environment for the beginning programmer - students can quickly build useful programs while learning the basics of structured and object-oriented programming techniques.

This market leading text on computational theory provides a mathematical treatment of computer science theory designed around theorems and proofs.

The second edition of "Exploring Innovation" offers a contemporary and fresh perspective on innovation in all its forms. Written with business students in mind, the book provides a clear and comprehensive introduction to defining, analysing, managing and fostering innovation. The book's lively, accessible style and many examples and cases of innovative products and services bring the new frontiers of business to life. The new edition has been comprehensively updated to feature: more coverage on the commercial aspects of innovation and business models; greater emphasis on user innovation; and an introduction to the concept of open innovation. It is fully revised coverage of innovation strategy and includes expanded material on the management of innovation, linking a number of managerial techniques to a specific model of the management process.

Written by two highly experienced authors, this new text provides a concise, global approach to logistics and supply chain management. Featuring both a practical element, enabling the reader to ‘do’ logistics (select carriers, identify routes, structure warehouses, etc.) and a strategic element (understand the role of logistics and supply chain management in the wider business context), the book also uses a good range of international case material to illustrate key concepts and extend learning.