A groundbreaking scientific examination of the way our brains understand politics from a New York Times bestselling author
One of the world 's best-known linguists and cognitive scientists, George Lakoff has a knack for making science make sense for general readers. In his new book, Lakoff spells out what cognitive science has discovered about reason, and reveals that human reason is far more interesting than we thought it was. Reason is physical, mostly unconscious, metaphorical, emotion-laden, and tied to empathy-and there are biological explanations behind our moral and political thought processes. His call for a New Enlightenment is a bold and striking challenge to the cherished beliefs not only of philosophers, but of pundits, pollsters, and political leaders. The Political Mind is a passionate, erudite, and groundbreaking book that will appeal to anyone interested in how the mind works and how we function socially and politically.

Throughout history, some books have changed the world. They have transformed the way we see ourselves - and each other. They have inspired debate, dissent, war and revolution. They have enlightened, outraged, provoked and comforted. They have enriched lives - and destroyed them. Now Penguin brings you the works of the great thinkers, pioneers, radicals and visionaries whose ideas shook civilization and helped make us who we are. Inspired by the myth of a man condemned to ceaselessly push a rock up a mountain and watch it roll back to the valley below, The Myth of Sisyphus transformed twentieth-century philosophy with its impassioned argument for the value of life in a world without religious meaning.

And it happened when Martine or Philippa spoke to Babette that they would get no answers, and would wonder if she had even heard what they said ...Or she would sit immovable on the three-legged kitchen chair, her strong hands in her lap and her dark eyes wide open, as enigmatical and fatal as a Pythia upon her tripod. At such moments, they realised that Babette was deep, and that in the soundings of her being there were passions, there were memories and longings of which they knew nothing at all.' "Babette's Feast" is a sublime celebration of eating, drinking and sensual pleasure. In Isak Dinesen's life-affirming short story, two elderly sisters living in a remote, god-fearing Norwegian community take in a mysterious refugee from Paris one night - and are rewarded for their kindness with the most decadent, luxurious feast of a lifetime.

Intuition is not some magical property that arises unbidden from the depths of our mind. It is a product of long hours and intelligent design, of meaningful work environments and particular rules and principles. This book shows us how we can hone our instinctive ability to know in an instant, helping us to bring out the best in our thinking and become better decision-makers in our homes, offices and in everyday life. Just as he did with his revolutionary theory of the tipping point, Gladwell reveals how the power of blink' could fundamentally transform our relationships, the way we consume, create and communicate, how we run our businesses and even our societies.You'll never think about thinking in the same way again.

An eye-opening account of how the hidden rise of personalization on the Internet is controlling-and limiting-the information we consume.
In December 2009, Google began customizing its search results for each user. Instead of giving you the most broadly popular result, Google now tries to predict what you are most likely to click on. According to MoveOn.org board president Eli Pariser, Google's change in policy is symptomatic of the most significant shift to take place on the Web in recent years-the rise of personalization. In this groundbreaking investigation of the new hidden Web, Pariser uncovers how this growing trend threatens to control how we consume and share information as a society-and reveals what we can do about it.
Though the phenomenon has gone largely undetected until now, personalized filters are sweeping the Web, creating individual universes of information for each of us. Facebook-the primary news source for an increasing number of Americans-prioritizes the links it believes will appeal to you so that if you are a liberal, you can expect to see only progressive links. Even an old-media bastion like "The Washington Post" devotes the top of its home page to a news feed with the links your Facebook friends are sharing. Behind the scenes a burgeoning industry of data companies is tracking your personal information to sell to advertisers, from your political leanings to the color you painted your living room to the hiking boots you just browsed on Zappos.
In a personalized world, we will increasingly be typed and fed only news that is pleasant, familiar, and confirms our beliefs-and because these filters are invisible, we won't know what is being hidden from us. Our past interests will determine what we are exposed to in the future, leaving less room for the unexpected encounters that spark creativity, innovation, and the democratic exchange of ideas.
While we all worry that the Internet is eroding privacy or shrinking our attention spans, Pariser uncovers a more pernicious and far- reaching trend on the Internet and shows how we can- and must-change course. With vivid detail and remarkable scope, "The Filter Bubble" reveals how personalization undermines the Internet's original purpose as an open platform for the spread of ideas and could leave us all in an isolated, echoing world.

At the height of WWI, history’s most lethal influenza virus erupted in an army camp in Kansas, moved east with American troops, then exploded, killing as many as 100 million people worldwide. It killed more people in twenty-four months than AIDS killed in twenty-four years, more in a year than the Black Death killed in a century. But this was not the Middle Ages, and 1918 marked the first collision of science and epidemic disease. Magisterial in its breadth of perspective and depth of research and now revised to reflect the growing danger of the avian flu, The Great Influenza is ultimately a tale of triumph amid tragedy, which provides us with a precise and sobering model as we confront the epidemics looming on our own horizon. John M. Barry has written a new afterword for this edition that brings us up to speed on the terrible threat of the avian flu and suggest ways in which we might head off another flu pandemic.

Aging is a gift that we receive with life—and in New Aging, the architect Matthias Hollwich outlines smart, simple ideas to help us experience it that way.
New Aging invites us to take everything we associate with aging—the loss of freedom and vitality, the cold and sterile nursing homes, the boredom—and throw it out the window. As an architect, Matthias Hollwich is devoted to finding ways in which we can shape our living spaces and communities to make aging a graceful and fulfilling aspect of our lives. Now he has distilled his research into a collection of simple, visionary principles—brought to life with bright, colorful illustrations—that will inspire you to think creatively about how you can change your habits and environments to suit your evolving needs as you age. With advice ranging from practical design tips for making your home safer and more comfortable to thought-provoking ideas on how we work, relax, and interact with our neighbors, and even how we eat, New Aging will inspire you and your loved ones to live smarter today so you can live better tomorrow.

Though Northanger Abbey is one of Jane Austen's earliest novels, it was not published until after her death--well after she'd established her reputation with works such as Pride and Prejudice, Emma, and Sense and Sensibility. Of all her novels, this one is the most explicitly literary in that it is primarily concerned with books and with readers. In it, Austen skewers the novelistic excesses of her day made popular in such 18th-century Gothic potboilers as Ann Radcliffe's The Mysteries of Udolpho. Decrepit castles, locked rooms, mysterious chests, cryptic notes, and tyrannical fathers all figure into Northanger Abbey, but with a decidedly satirical twist. Consider Austen's introduction of her heroine: we are told on the very first page that "no one who had ever seen Catherine Morland in her infancy, would have supposed her born to be an heroine." The author goes on to explain that Miss Morland's father is a clergyman with "a considerable independence, besides two good livings--and he was not in the least addicted to locking up his daughters." Furthermore, her mother does not die giving birth to her, and Catherine herself, far from engaging in "the more heroic enjoyments of infancy, nursing a dormouse, feeding a canary-bird, or watering a rose-bush" vastly prefers playing cricket with her brothers to any girlish pastimes.
Catherine grows up to be a passably pretty girl and is invited to spend a few weeks in Bath with a family friend. While there she meets Henry Tilney and his sister Eleanor, who invite her to visit their family estate, Northanger Abbey. Once there, Austen amuses herself and us as Catherine, a great reader of Gothic romances, allows her imagination to run wild, finding dreadful portents in the most wonderfully prosaic events. But Austen is after something more than mere parody; she uses her rapier wit to mock not only the essential silliness of "horrid" novels, but to expose the even more horrid workings of polite society, for nothing Catherine imagines could possibly rival the hypocrisy she experiences at the hands of her supposed friends. In many respects Northanger Abbey is the most lighthearted of Jane Austen's novels, yet at its core is a serious, unsentimental commentary on love and marriage, 19th-century British style. --Alix Wilber --This text refers to an out of print or unavailable edition of this title.

Barcelona, 1945—A great world city lies shrouded in secrets after the war, and a boy mourning the loss of his mother finds solace in his love for an extraordinary book called The Shadow of the Wind , by an author named Julian Carax. When the boy searches for Carax’s other books, it begins to dawn on him, to his horror, that someone has been systematically destroying every copy of every book the man has ever written. Soon the boy realizes that The Shadow of the Wind is as dangerous to own as it is impossible to forget, for the mystery of its author’s identity holds the key to an epic story of murder, madness, and doomed love that someone will go to any lengths to keep secret.

This acclaimed portrait of heroism and ingenuity captures a watershed moment in human history. The astronauts themselves have called it the definitive account of their missions. On the night of July 20, 1969, our world changed forever when Neil Armstrong and Buzz Aldrin walked on the moon. Based on in-depth interviews with twenty-three of the twenty-four moon voyagers, as well as those who struggled to get the program moving, A Man on the Moon conveys every aspect of the Apollo missions with breathtaking immediacy and stunning detail.

Thoreau's classic account of his meditative, beach-combing walking trips to Cape Cod in the early 1850s, reflecting on the elemental forces of the sea. With an introduction by Paul Theroux. This is one of the first titles in Penguin's new Nature Library series.

This book is the fruit of Alex Kerr's half-century of living in Japan and of lore gleaned from people he's met along the way: artists, Zen monks and Shinto priests, Japanese literati, and expat personalities from days past, such as legendary art dealer David Kidd. Kerr turns what we thought we knew about Kyoto inside-out, revealing the inner ideas behind simple things like walls, floors, and sliding doors. After this book, one can never walk through a Zen gate in the same way again.

From the three primary architects of the American policy response to the worst economic catastrophe since the Great Depression, a magnificent big-picture synthesis--from why it happened to where we are now.
In 2018, Ben Bernanke, Tim Geithner, and Hank Paulson came together to reflect on the lessons of the 2008 financial crisis ten years on. Recognizing that, as Ben put it, "the enemy is forgetting," they examine the causes of the crisis, why it was so damaging, and what it ultimately took to prevent a second Great Depression. And they provide to their successors in the United States and the finance ministers and central bank governors of other countries a valuable playbook for reducing the damage from future financial crises. Firefighting provides a candid and powerful account of the choices they and their teams made during the crisis, working under two presidents and with the leaders of Congress.

'This story, like so many stories, begins with a gift. That gift, like so many gifts, was a book...'
In this luminous essay, Robert Macfarlane reflects on the unique emotional resonance of books given and received - and how such gifts have shaped his own life.