In a banana republic, way south of the Texas border, a dumb-Dora American girl, Norma (Olive Borden), lets her ruby-red lips promise more than she is willing to deliver, and she finds herself a prisoner in a notorious dance-hall/brothel. But her American aviator boyfriend, Barry Blake (John Boles), is flying to her rescue. He does just that but, alas, they are quickly captured by a gang of outlaws. Possibly the many expensive pieces of jewelry she has gathered from the many male friends she has made along the way, including El Presidente, captured the outlaws' attention.

Alcoholic playboy Wallace MacDonald (as Bruce Armstrong) would like to sober up and become more responsible, after a drinking accident causes him to cripple little brother Pat Moore (as Jimmy Armstrong). Still, the lure of liquor makes him to sneak drinks at home, and go out partying with carefree showgirl Clara Bow (as Marilyn Merrill). He's promised Ms. Bow he'll quit drinking and gambling. Further complicating Mr. MacDonald's life are the bad checks he's been accumulating. Nasty Stuart Holmes (as Tom Canfield) and Tom Santschi (as "Big Joe" Snead) force MacDonald to join their diamond smuggling racket, in lieu of payment.