Drawing on a range of examples from Western and developing cultures, this book offers a re-reading of the contemporary society as the product of both individual and collective identity and behaviour. Marxist interpretations of the expansion in the range and number of material goods have tended to view people as estranged from the objects they produce, while massive consumption reinforces the fragmented and individualistic nature of capitalism. In this book, the author develops a more positive theory of material culture, revealing the creative potential in the relationship between people and goods. He argues that rather than being oppressed by them, people redefine material objects to make them express themselves and their cultures. He shows that everyday objects reflect not only personal tastes and attributes, but also moral principles and social ideals.

Anthropology has two main tasks: to understand what it is to be human and to examine how humanity is manifested differently in the diversity of culture. These tasks have gained new impetus from the extraordinary rise of the digital. This book brings together several key anthropologists working with digital culture to demonstrate just how productive an anthropological approach to the digital has already become. Through a range of case studies from Facebook to Second Life to Google Earth, Digital Anthropology explores how human and digital can be defined in relation to one another, from avatars and disability; cultural differences in how we use social networking sites or practise religion; the practical consequences of the digital for politics, museums, design, space and development to new online world and gaming communities. The book also explores the moral universe of the digital, from new anxieties to open-source ideals. Digital Anthropology reveals how only the intense scrutiny of ethnography can overturn assumptions about the impact of digital culture and reveal its profound consequences for everyday life. Combining the clarity of a textbook with an engaging style which conveys a passion for these new frontiers of enquiry, this book is essential reading for students and scholars of anthropology, media studies, communication studies, cultural studies and sociology.

Facebook is now used by nearly 500 million people throughout the world, many of whom spend several hours a day on this site. Once the preserve of youth, the largest increase in usage today is amongst the older sections of the population. Yet until now there has been no major study of the impact of these social networking sites upon the lives of their users. This book demonstrates that it can be profound. The tales in this book reveal how Facebook can become the means by which people find and cultivate relationships, but can also be instrumental in breaking up marriage. They reveal how Facebook can bring back the lives of people isolated in their homes by illness or age, by shyness or failure, but equally Facebook can devastate privacy and create scandal. We discover why some people believe that the truth of another person lies more in what you see online than face-to-face. We also see how Facebook has become a vehicle for business, the church, sex and memorialisation.
After a century in which we have assumed social networking and community to be in decline, Facebook has suddenly hugely expanded our social relationships, challenging the central assumptions of social science. It demonstrates one of the main tenets of anthropology - that individuals have always been social networking sites. This book examines in detail how Facebook transforms the lives of particular individuals, but it also presents a general theory of Facebook as culture and considers the likely consequences of social networking in the future.

An examination of Internet culture and consumption. The Internet is increasingly shaping, and being shaped by, users' lives. From cybercafes to businesses, from middle class houses to squatters settlements, the authors have gathered material on subjects as varied as personal relations, commerce, sex and religion. Websites are also analyzed as new cultural formations acting as aesthetic traps. At every point, email chat and surfing are found to be exploited in ways that bring out both unforeseen attributes of the Internet and the contradictions of modern life. The material, taken from ethnographic work in Trinidad, adds depth to earlier discussions about the Internet as an expansion of space, the changes it effects to time and personhood, and the new political economy of the information age. A tie-in with the book's own website provides further illustrations.

Anthropology is usually associated with the study of society, but the anthropologist must also understand people as individuals. This highly original study demonstrates how methods of social analysis can be applied to the individual, while remaining entirely distinct from psychology and other perspectives on the person. Contributors draw on approaches from material culture to create fascinating portraits of individuals, offering analytical insights that convey ethnographic encounters with often extraordinary people from Turkey, Spain and Britain to Albania, Cuba, Jamaica, Mali, Serbia and Trinidad. Exploring relationships to places and spaces such as social networking sites, to persons such as parents, to ethical concerns such as fairness and to concepts such as the ideology of struggle, Anthropology and the Individual shows how the study of the individual can provide insights into society without losing a sense of the particularity of the person.

Worlds Apart is concerned with one of the new futures of anthropology, namely the advances in technologies which r eate an imagination of new global and local forms. It also analyses studies of the consumption of these forms and attempts to go beyond the assumptions that consumption either localises or fails to effect global forms and images.
Several of the chapters are written by anthropologists who have specialised in material culture studies and who examine the new forms, especially television and mass commodities, as well as some new uses of older forms, such as the body. The book also considers the ways in which people are increasingly not the primary creators of these images but have become secondary consumers.

Synopsis
A collection of case studies which move from the domestic sphere to the global arena, this work includes examinations of the soundscape produced by home radios, catalogue shopping, the role of paper in the workplace, and the relation between the production and consumption of Coca-Cola in Trinidad. The diversity of the essays is mediated by their common commitment to ethnography with a material focus. Rather than examining objects as mirages of media or language, the book emphasizes how the study of objects not only contributes to an understanding of artifacts but is also an effective means of studying social values and contradictions.

Presenting a study of shopping, the life of shopping centres and the nature of shoppers, this book offers an understanding of the significance of place and the construction of identity. From an historical and thematic survey of the nature of consumer societies and their implications for identity, the authors examine the commercial and historical background of two London shopping centres - Brent Cross and Wood Green. Drawing on their own primary research on shoppers from particular streets, focus groups and survey questionnaires, the authors examine particular issues that arise in the action of locating identity through shopping.

A Theory of Shopping offers a highly original perspective on one of our most basic everyday activities - shopping. We commonly assume that shopping is primarily concerned with individuals and materialism. But Miller rejects this assumption and follows the surprising route of analysing shopping by means of an analogy with anthropological studies of sacrificial ritual. He argues that the act of purchasing goods is almost always linked to other social relations, and most especially those based on love and care.

The ethnographic sections of the book are based on a year's study of shopping on a street in North London. This provides the basis for a sensitive description of the issues the shopper confronts when making decisions as to what to buy. Miller develops a theory to account for these observations, arguing that shopping typically consists of three major stages which reflect the three key stages of many rites of sacrifice. In both shopping and sacrifice the ultimate intention is to constitute others as desiring subjects. Finally the book examines certain historical shifts in both subjects and objects of devotion, in particular, ideals of gender and love.

This treatment of shopping from the perspective of comparative anthropology represents a highly innovative approach to one of the most familiar tasks of our daily lives. Written in a clear and accessible manner, this book will be of interest to students and academics in anthropology, sociology and cultural studies, as well as anybody who wants to consider more deeply the nature of their own everyday activities.

Throughout history and across social and cultural contexts, most systems of belief - whether religious or secular - have ascribed wisdom to those who see reality as that which transcends the merely material. Yet, as the studies collected here show, the immaterial is not easily separated from the material. Humans are defined, to an extraordinary degree, by their expressions of immaterial ideals through material forms. The essays in "Materiality" explore varied manifestations of materiality from ancient times to the present. In assessing the fundamental role of materiality in shaping humanity, they signal the need to de-center the social within social anthropology in order to make room for the material. Considering topics as seemingly diverse as theology, technology, finance, and art, the contributors - most of whom are anthropologists - examine the many different ways in which materiality has been understood and the consequences of these differences. Their case-studies show that the latest forms of financial trading instruments can be compared with the oldest ideals of ancient Egypt, that the promise of software can be compared with an age-old desire for an unmediated relationship to divinity. Whether focusing on the theology of Islamic banking; Australian Aboriginal art; derivatives trading in Japan; or textiles which respond directly to their environment, each essay adds depth and nuance to the project that Materiality advances: a profound acknowledgment and rethinking of one of the most basic properties of being human. Contributors include Matthew Engelke, Webb Keane, Susanne Kuchler, Bill Maurer, Lynn Meskell, Daniel Miller, Hirokazu Miyazaki, Fred Myers, Christopher Pinney, Michael Rowlands, and Nigel Thrift. Daniel Miller is Professor of Anthropology at University College London. He is the author of many books including "The Sari" (with Mukulika Banerjee); "Capitalism: An Ethnographic Approach"; "A Theory of Shopping"; and "The Internet: An Ethnographic Approach" (with Don Slater). He is the editor, most recently, of "Home Possessions: Material Culture behind Closed Doors and Car Cultures".

Things make us just as much as we make things. And yet, unlike the study of languages or places, there is no discipline devoted to the study of material things. This book shows why it is time to acknowledge and confront this neglect and how much we can learn from focusing our attention on stuff.
The book opens with a critique of the concept of superficiality as applied to clothing. It presents the theories that are required to understand the way we are created by material as well as social relations. It takes us inside the very private worlds of our home possessions and our processes of accommodating. It considers issues of materiality in relation to the media, as well as the implications of such an approach in relation, for example, to poverty. Finally, the book considers objects which we use to define what it is to be alive and how we use objects to cope with death. Based on more than thirty years of research in the Caribbean, India, London and elsewhere, Stuff is nothing less than a manifesto for the study of material culture and a new way of looking at the objects that surround us and make up so much of our social and personal life.

The smartphone is often literally right in front of our nose, so you would think we would know what it is. But do we? To find out, 11 anthropologists each spent 16 months living in communities in Africa, Asia, Europe and South America, focusing on the take up of smartphones by older people. Their research reveals that smartphones are technology for everyone, not just for the young.
The Global Smartphone presents a series of original perspectives deriving from this global and comparative research project. Smartphones have become as much a place within which we live as a device we use to provide ‘perpetual opportunism’, as they are always with us. The authors show how the smartphone is more than an ‘app device’ and explore differences between what people say about smartphones and how they use them.
The smartphone is unprecedented in the degree to which we can transform it. As a result, it quickly assimilates personal values. In order to comprehend it, we must take into consideration a range of national and cultural nuances, such as visual communication in China and Japan, mobile money in Cameroon and Uganda, and access to health information in Chile and Ireland – all alongside diverse trajectories of ageing in Al Quds, Brazil and Italy. Only then can we know what a smartphone is and understand its consequences for people’s lives around the world.
Praise for The Global Smartphone
‘Interesting ethnographic insights into the use of the smartphone.’
European Journal of Communication

Understanding China through Digital Anthropology questions our understanding of digital technologies by demonstrating fundamental differences in the meaning of both technology and the digital between China and the West. This follows from a longstanding historical divergence in the meaning of and attitude to the relationship between technology and humanity.The book also challenges our understanding of China through a series of case studies that range from the creation of algorithms, the normative basis of social media and the impact of digital communication on diverse fields including economic practices, gender, media and healthcare. These further demonstrate the value of long-term ethnographic studies that situate people’s online activities in their everyday offline lives. These case studies are testimony to the continued heterogeneity of China in covering sophisticated urban IT professionals, Tibetan villagers and grassroots women struggling to make a living. All of this contributes to a new understanding of a contemporary China that has been transformed by the sheer scale and dynamism manifested in the deployment of digital technologies. The book also includes an extensive summary of work undertaken by scholars inside China on digital anthropology and previously only available in Chinese.