In a banana republic, way south of the Texas border, a dumb-Dora American girl, Norma (Olive Borden), lets her ruby-red lips promise more than she is willing to deliver, and she finds herself a prisoner in a notorious dance-hall/brothel. But her American aviator boyfriend, Barry Blake (John Boles), is flying to her rescue. He does just that but, alas, they are quickly captured by a gang of outlaws. Possibly the many expensive pieces of jewelry she has gathered from the many male friends she has made along the way, including El Presidente, captured the outlaws' attention.

A girl who's just lost her job meets a drunk millionaire on a bridge who's just lost his money. They go back to his house, and eventually come up with a plan to benefit them both: he'll scrounge enough money together to teach her how to be a lady, and then introduce her to his rich friends so she can snag a husband, after which she'll pay him a finder's fee. Complications ensue.