Being You is not as simple as it sounds. Somehow, within each of our brains, billions of neurons work to create our conscious experience. How does this happen? Why do we experience life in the first person? After over twenty years researching the brain, world-renowned neuroscientist Anil Seth puts forward a radical new theory of consciousness and self. His unique theory of what it means to 'be you' challenges our understanding of perception and reality and it turns what you thought you knew about yourself on its head.

Are we all at the mercy of our brain chemistry?
Do you think that the amygdala and the hippocampus are fantastical sea monsters?
What can an MRI scan tell us?
Could you explain to dinner-party guests why we don't giggle when we tickle ourselves?
30-Second Brain is here to fill your mind with the science of exactly what's happening inside your head. Using no more than two pages, 300 words, and a single picture, this is the quickest way to understand the wiring and function of the most complex and intricate mechanism in the human body. Discover how the networks of 90 billion nerve cells work together to produce perception, action, cognition, and emotion. Explore how your brain defines your personality, and what it gets up to while you are asleep. Illustrated with mind-bending graphics and supported by biographies of pioneers in the field of neuroscience, it's the book to get your gray matter thinking about your gray matter.