A snapshot of today's lucrative bullshit game.
14-day-gift read
A useful book for putting this variety of influencer (Blumenthal) into perspective is here:
https://www.penguin.co.uk/books/279582/the-spy-and-the-traitor-by-macintyre-ben/9780241972137
A true story which more than painting one side this way or that, exposes the time-honoured (and some highly creative) methods by which 'influencers' are influenced.
You will never look at anyone in power the same again.