This lovely book uses metaphors to convey the extraordinary complexity of what happens when we read—and to describe how important it is to pause and read deeply. As Wolf notes: “whenever we name even a single letter, we are activating entire networks of specific neuronal groups in the visual cortex, which correspond to entire networks of equally specific language-based cell groups, which correspond to networks of specific articulatory-motor cell groups—all with millisecond precision.
“It takes years for deep-reading processes to be formed, and as a society we need to be sure that we are vigilant about their development in our young from a very early age. It takes daily vigilance by us, the expert readers of our society, to choose to expend the extra milliseconds needed to maintain deep reading over time.”
This is a book well worth reading, if only to remind us of the value of reading slowly and deeply.

这是一本关于数字在人类文明和人类社会发展进程中发挥作用的简史类佳作，作者用故事化的语言介绍了人类学、认知心理学、语言学、进化论等多领域跨学科的新研究成果，为读者详细介绍了数字概念的由来及演化，破除了人们对数字司空见惯的印象，令人们重新认识数字这一发明之于人类的重大意义和深刻影响。

According to many clinical psychologists, when the mind is forced to endure a horrifying experience, it has the ability to bury the entire memory of it so deeply within the unconscious that it can only be recalled in the form of a flashback triggered by a sight, a smell, or a sound. Indeed, therapists and lawyers have created an industry based on treating and litigating the cases of people who suddenly claim to have "recovered" memories of everything from child abuse to murder. This book reveals that despite decades of research, there is absolutely no controlled scientific support for the idea that memories of trauma are routinely banished into the unconscious and then reliably recovered years later. Since it is "not" actually a legitimate psychological phenomenon, the idea of "recovered memory"--and the movement that has developed alongside it--is thus closer to a dangerous fad or trendy witch hunt.

本书以探索之旅的形式，从在浏览器中输入网址开始，一路追踪了到显示出网页内容为止的整个过程，以图配文，讲解了网络的全貌，并重点介绍了实际的网络设备和软件是如何工作的。目的是帮助读者理解网络的本质意义，理解实际的设备和软件，进而熟练运用网络技术。同时，专设了“网络术语其实很简单”专栏，以对话的形式介绍了一些网络术语的词源，颇为生动有趣。
本书图文并茂，通俗易懂，非常适合计算机、网络爱好者及相关从业人员阅读。

Celebrating the life of an admired pioneer in statistics In this captivating and inspiring memoir, world-renowned statistician George E. P. Box offers a firsthand account of his life and statistical work. Writing in an engaging, charming style, Dr. Box reveals the unlikely events that led him to a career in statistics, beginning with his job as a chemist conducting experiments for the British army during World War II. At this turning point in his life and career, Dr. Box taught himself the statistical methods necessary to analyze his own findings when there were no statisticians available to check his work. Throughout his autobiography, Dr. Box expertly weaves a personal and professional narrative to illustrate the effects his work had on his life and vice-versa. Interwoven between his research with time series analysis, experimental design, and the quality movement, Dr. Box recounts coming to the United States, his family life, and stories of the people who mean the most to him. This fascinating account balances the influence of both personal and professional relationships to demonstrate the extraordinary life of one of the greatest and most influential statisticians of our time. An Accidental Statistician also features: * Two forewords written by Dr. Box's former colleagues and closest confidants * Personal insights from more than a dozen statisticians on how Dr. Box has influenced and continues to touch their careers and lives * Numerous, previously unpublished photos from the author's personal collection An Accidental Statistician is a compelling read for statisticians in education or industry, mathematicians, engineers, and anyone interested in the life story of an influential intellectual who altered the world of modern statistics.

What separates your mind from an animal's? Maybe you think it's your ability to design tools, your sense of self, or your grasp of past and future – all traits that have helped us define ourselves as the planet's preeminent species. But in recent decades, these claims have been eroded, or even disproven, by a revolution in the study of animal cognition: take the octopuses that use coconut shells as tools; the elephants that classify humans by age, gender, and language; or Ayumu, the young male chimpanzee at Kyoto University whose flash memory puts that of humans to shame. Based on research involving crows, dolphins, parrots, sheep, wasps, bats, whales, and of course chimpanzees and bonobos, Frans de Waal demonstrates that we have grossly underestimated both the scope and the depth of animal intelligence. He offers a firsthand account of how science has stood traditional behaviorism on its head by revealing how smart animals really are.

《好奇年代》讲述的是科学史上的一段“接力”，它发生在18世纪末的英国，是科学的浪漫时代。书中主角天文学家赫歇耳和化学家戴维，他们的发现是浪漫时代的代表，他们本人也是不同类型的“浪漫主义”科学家。《好奇年代》生动描述了浪漫科学时代的特征：为了好奇而追求科学发现，在科学发现里洋溢着热情和想象。那年月，诗人是科学家，大自然是他们神秘的缪斯女神。

从8个令人惊奇的问题开始，带你理解迷一样的人类行为，以全新的眼光看待我们自身。
跟着作者不断解谜，如侦探小说般神经的逻辑，彻底明白我们日常的心理与行为的机制。
【人类竟是如此神奇】听声辨位、梦中杀人、左右互搏、多重人格、心灵操控……这样小说般的情节都是真的！本书展现了很多人类超乎自己想象的行为。每章都从一个惊奇问题开始，带领读者不断解谜，充满阅读推理作品的快感。
【神经科学一本通】覆盖神经科学的各领域和多种方法，习惯、记忆、梦境、疏忽、幻觉等等日常心理机制都得到了解释，在快乐阅读中了解人脑和人类行为的方方面面，以全新的眼光看待人类自身。
【帮你生活更轻松】经常回到家才想起路上该买的东西没买？是否知道要减肥的话不能一边吃东西一边看电视？怎么抵御商家在不知不觉中对自己的剁手诱惑？还有躺在床上就能健身这种好事？假笑识破率还能提高？……理解了这些心理和行为的机制，就能更有意识地在生活中躲开陷阱，抄到近路！
《神经的逻辑》令人大开眼界，它既轻松有趣，又是极富启发性的研究，也解释了我们为什么会做那些最为奇怪的事。斯滕伯格撬开了我们的心灵，解释了脑的运作方式，对一系列诸如感知、习惯、催眠、语言、学习等话题都给出了真知灼见。就如何面对人类大脑的无意识逻辑这一问题，本书为读者提供了专业性的指导。读罢掩卷，我对“我这个人到底是谁”有了更多的体悟。
——列奥纳德· 莫洛迪诺夫，《大设计》第二作者斯滕伯格对脑的怪行背后隐秘逻辑的解释，是神经科学界一支全新的声音。
——承现峻，《连接组》作者本书每章读起来都像侦探小说，每一页都闪耀着作者对神经病学的热情。它同时还非常适合哲学家和心理学家，正能治疗他们的“神经元嫉妒症”。
——V. S. 拉马钱德兰，《讲故事的脑》作者如果你想知道人们为什么用不理性的方式思考和行动，想为此找出合理回答，那本书就该是你的第一本书。
——迈克尔· 舍默，怀疑论者学会创始人我们解释事情时通常有一些叙事套路，而本书却是对这些叙事套路背后真正的神经回路进行丰富详尽的研究。作者破解、打开了脑中的“黑箱”，检查其中并行的有意识和无意识两套系统，探究从做梦、自动模式行为到记忆、幻觉、创伤等一系列问题。
——《自然》杂志
从最怪异的梦和幻觉，到精神分裂症与多重人格，脑是各式各样怪念怪行的肇事者。从外部看，这些现象常显得“疯狂”，但其实它们都有逻辑可循，这套逻辑使我们能创造经验、保全自我。
无论是哈欠会传染、虚假记忆、不饿却进食、色情片盛行、感同身受等常见的行为、心理状况和情感，还是清醒梦、濒死体验、盲人看到的景色、梦游杀人等惊奇案例，《神经的逻辑》都为我们娓娓道来。以这些现象为契机，斯滕伯格博士深入脑和神经系统的内部，揭示并解读脑与神经中理性的有意识系统和幽深的无意识系统，解释两套系统怎样造就了我们或平常或怪异的行为。弄清楚脑与神经系统的运作模式和逻辑，不仅可以改变我们对心理疾病和超自然体验的看法，也会让我们更加了解自身的隐秘之处，做出更正确的决策。

在线阅读本书
A brain scientist's journey from a debilitating stroke to full recovery becomes an inspiring exploration of human consciousness and its possibilities
On the morning of December 10, 1996, Jill Bolte Taylor, a thirty-seven-year-old Harvard-trained brain scientist, experienced a massive stroke when a blood vessel exploded in the left side of her brain. A neuroanatomist by profession, she observed her own mind completely deteriorate to the point that she could not walk, talk, read, write, or recall any of her life, all within the space of four brief hours. As the damaged left side of her brain--the rational, grounded, detail- and time-oriented side--swung in and out of function, Taylor alternated between two distinct and opposite realties: the euphoric nirvana of the intuitive and kinesthetic right brain, in which she felt a sense of complete well-being and peace; and the logical, sequential left brain, which recognized Jill was having a stroke, and enabled her to seek help before she was lost completely.
In My Stroke of Insight , Taylor shares her unique perspective on the brain and its capacity for recovery, and the sense of omniscient understanding she gained from this unusual and inspiring voyage out of the abyss of a wounded brain. It would take eight years for Taylor to heal completely. Because of her knowledge of how the brain works, her respect for the cells composing her human form, and most of all an amazing mother, Taylor completely repaired her mind and recalibrated her understanding of the world according to the insights gained from her right brain that morning of December 10th.
Today Taylor is convinced that the stroke was the best thing that could have happened to her. It has taught her that the feeling of nirvana is never more than a mere thought away. By stepping to the right of our left brains , we can all uncover the feelings of well-being and peace that are so often sidelined by our own brain chatter. A fascinating journey into the mechanics of the human mind, My Stroke of Insight is both a valuable recovery guide for anyone touched by a brain injury, and an emotionally stirring testimony that deep internal peace truly is accessible to anyone, at any time. Questions for Jill Bolte Taylor Amazon.com: Your first reaction when you realized what was happening to your body was one you would expect: "Oh my gosh, I'm having a stroke!" Your second, though, was a little more surprising: "Wow, this is so cool!" What could be cool about a stroke? Taylor: I grew up to study the brain because I have a brother who is only 18 months older than I am. He was very different in the way he perceived experiences and then chose to behave. As a result, I became fascinated with the human brain and how it creates our perception of reality. He was eventually diagnosed with the brain disorder schizophrenia, and I dedicated my career to the postmortem investigation of the human brain in an attempt to understand, at a biological level, what are the differences between my brain and my brothers brain. On the morning of the stroke, I realized that my brain was no longer functioning like a "normal" brain and this insight into my brother's reality excited me. I was fascinated to intimately understand what it might be like on the inside for someone who would not be diagnosed as normal. Through the eyes of a curious scientist, this was an absolutely rare and fascinating experience for me to witness the breakdown of my own mind. Amazon.com: What did you learn about the brain from your stroke and your recovery that your scientific training hadn't prepared you for? Taylor: My scientific training did not teach me anything about the human spirit and the value of compassion. I had been trained as a scientist, not as a clinician. I can only hope that we are teaching our future physicians about compassion in medicine, and I know that some medical schools, including the Indiana University School of Medicine, have created a curriculum with this intention. My training as a scientist, however, did provide me with a roadmap to how the body and brain work. And although I lost my left cognitive mind that thinks in language, I retained my right hemisphere that thinks in pictures. As a result, although I could not communicate with the external world, I had an intuitive understanding about what I needed to do in order to create an environment in which the cells in my brain could be happy and healthy enough that they could regain their function. In addition, because of my training, I had an innate trust in the ability of my brain to be able to recover itself and my mother and I respected the organ by listening to it. For example, when I was tired, I allowed my brain to sleep, and when I was fresh and capable of focusing my attention, we gave me age-appropriate toys and tools with which to work. Amazon.com: Your stroke affected functions in your left brain, leaving you to what you call the "la-la land" of your right hemisphere. What was it like to live in your right brain, and then to rebuild your left? Taylor: When the cells in my left brain became nonfunctional because they were swimming in a pool of blood, they lost their ability to inhibit the cells in my right hemisphere. In my right brain, I shifted into the consciousness of the present moment. I was in the right here, right now awareness, with no memories of my past and no perception of the future. The beauty of La-la land (my right hemisphere experience of the present moment) was that everything was an explosion of magnificent stimulation and I dwelled in a space of euphoria. This is great way to exist if you don't have to communicate with the external world or care whether or not you have the capacity to learn. I found that in order for me to be able to learn anything, however, I had to take information from the last moment and apply it to the present moment. When my left hemisphere was completely nonfunctional early on, it was impossible for me to learn, which was okay with me, but I am sure it was frustrating for those around me. A simple example of this was trying to put on my shoes and socks. I eventually became physically capable of putting my shoes and socks on, but I had no ability to understand why I would have to put my socks on before my shoes. To me they were simply independent actions that were not related and I did not have the cognitive ability to figure out the appropriate sequencing of the events. Over time, I regained the ability to weave moments back together to create an expanse of time, and with this ability came the ability to learn methodically again. Life in La-la land will always be just a thought away, but I am truly grateful for the ability to think with linearity once again. Amazon.com: What can we learn about our brains and ourselves from your experience, even if we haven't lived through the kind of brain trauma you have? Taylor: I learned that I have much more say about what goes on between my ears than I was ever taught and I believe that this is true for all of us. I used to understand that I had the ability to stop thinking about one thing by consciously choosing to preoccupy my mind with thinking about something else. But I had no idea that it only took 90 seconds for me to have an emotional circuit triggered, flush a physiological response through my body and then flush completely out of me. We can all learn that we can take full responsibility for what thoughts we are thinking and what emotional circuitry we are feeling. Knowing this and acting on this can lead us into feeling a wonderful sense of well-being and peacefulness. Amazon.com: You are the "Singin' Scientist" for Harvard's Brain Bank (just as you were before your stroke). Could you tell us about the Brain Bank (in song or not)? Taylor: There is a long-term shortage of brain tissue donated for research into the severe mental illnesses. Most people dont realize that when you sign the back of your license as an organ donor, the brain is not included. If you would like to donate your brain for research, you must contact a brain bank directly. There is also a shortage of "normal control" tissue for research. The bottom line reality is that if there were more tissue available for research, then more scientists would be dedicating their careers to the study of the severe mental illnesses and we would have more answers about what is going on with these disorders. The numbers of mentally ill individuals in our society are staggering. The most serious and disabling conditions affect about 6 percent--or one in 17--adults and 9-13 percent of children in the United States. Half of all lifetime conditions of mental illness start by age 14 years, and three-fourths by age 24 years. For more information about brain donation to the Harvard brain bank, please call 1-800-BRAINBANK or visit them at: www.brainbank.mclean.org If you would like to hear me sing the brain bank jingle, please visit www.drjilltaylor.com!

《生活在极限之内:生态学、经济学和人口禁忌》作者提出了著名的“公地的悲剧”论断：“以公共利益为代价的个人获利”使村庄的公地牧场被过度放牧，因为每个牧人都想放养更多的牲口，过度放牧的结果由所有牧人承担，而增加牲口的利益则为个体牧人所有。这一“公地的悲剧”适用于全球的生态问题，“长期以来施行的污染一个地方然后迁往他处的做法已经行不通了”，人类的存在已经遍及地球，无处可逃。因此，我们应该毫不犹豫地控制人口数量。

What makes science different from other ways of investigating the world? In Theory and Reality, Peter Godfrey-Smith uses debates--such as the problem of confirmation, the new riddle of induction, and the problem of scientific realism--as a way to introduce, in a completely accessible way, the main themes in the philosophy of science. Intended for undergraduates and general readers with no prior background in philosophy, Theory and Reality starts by surveying the last hundred years of work in the field. It covers logical positivism; induction and confirmation; Karl Popper's theory of science; Thomas Kuhn and "scientific revolutions"; the radical views of Imre Lakatos, Larry Laudan, and Paul Feyerabend; and challenges to the field from sociology of science, feminism, and science studies. The book then looks in detail at some of the broader philosophical issues at stake, such as philosophical naturalism, scientific realism, theories of explanation in science, Bayesianism, and other modern theories of evidence. Finally, Godfrey-Smith presents his own proposal for approaching the philosophy of science. Throughout the text he points out connections between philosophical debates and wider discussions about science in recent decades, such as the infamous "science wars." Examples and asides engage the beginning student, a glossary of terms explains key concepts, and suggestions for further reading are included at the end of each chapter. Like no other text in this field, Theory and Reality combines a survey of recent history of the philosophy of science with current key debates in language that any beginning scholar or critical reader can follow.

★纽约时报畅销书榜连续在榜20周
★出版以来一直占据美国Amazon畅销书健康类排行榜第1名
★华尔街日报最佳畅销书
★美国、中国20多位医学大家和著名媒体人大力推荐
★被法国、德国、日本、韩国、西班牙、意大利、挪威等26个国家译成不同语言走向世界各地。
★我国著名临床专家畅销书《癌症只是慢性病》作者何裕民号召大家：“为避免失智而有尊严地活着，需要积极寻找真正有效的防治方法。”
★畅销书《谷物大脑》作者大卫•帕尔马特倾情赞扬为：“不朽杰作！”
★全球公认神经科学领域专家戴尔•E.布来得森发明了有效预防与逆转阿尔茨海默病（老年痴呆）的治疗方案 —— ReCODE个性化治疗程序。
★美国、中国20多位医学大家和著名媒体人大力推荐
阿尔茨海默病（又称老年痴呆，简称AD）发病率急速上升， 势头已超过了癌症，给社会和家庭带来沉重的负担。它不仅是早已注定的遗传基因所致，其罪魁祸首还有身体遭受病菌和毒素侵害、营养不良、压力过大、睡眠不足等，它们就像“潜伏的杀手”，无声无息地每日损害着大脑神经，慢慢地造成脑部功能逐渐衰退，亲人相见如陌生人，无法情感交流，甚至忧郁、暴燥、丧失基本生活能力……
在大家茫然之际，全球公认的神经科学领域现代科学家戴尔•E.布来得森，借助中医学和印度医学智慧，往返于病床、实验室三十余年的研究探索，终于第一个发明了全球首套有效预防与逆转阿尔茨海默病的治疗方案 —— ReCODE个性化治疗程序，已有2000多患者获益，甚至有人重返了工作岗位！

每天都有奇妙的事情在发生，从未间断，在无尽的前沿上，有无数的问题有待被回答，有无数聪明的脑袋有待戴上美丽的花环……
正如作者所说，新的技术是美妙的事物，但就像米开朗基罗的圣母怜子像或罗丹的沉思者一样，制作它们通常是一种可怕的痛苦。
这本书不仅是想告诉你这些技术是什么样的，还有这些技术将如何以令人难以置信的方式改变我们的世界。
美国亚马逊网站Best Seller和《科学》周刊倾情推荐
这是写给科技青年和城市白领的锦囊书，对于喜欢科技创新潮流的人来说，这本书将带来愉快的阅读体验，也会给到不少启示。

Leonhard Euler was one of the most prolific mathematicians that have ever lived. This book examines the huge scope of mathematical areas explored and developed by Euler, which includes number theory, combinatorics, geometry, complex variables and many more. The information known to Euler over 300 years ago is discussed, and many of his advances are reconstructed. Readers will be left in no doubt about the brilliance and pervasive influence of Euler's work.

《日本科学史》全面论述了日本科学技术发展的历史，关于日本近代科技的发展论述尤详。众所周知，日本文化是以引进先进的中国文化和西欧文化加以消化，创造而发展起来的，科学技术也是如此。《日本科学史》的 特色是把科技史纳入了一般历史之中，从政治、社会、思想、文化中探索科技发展的原因。

这是一个关于你自身的故事。你体内的故事——。
人的细胞数量，约为37兆2千亿个。
细胞们在名为身体的世界中，今天也精神满满、无休无眠地在工作着。
运送着氧气的红细胞，与细菌战斗的白细胞……！这里，有着细胞们不为人知的故事。

A fascinating history--. Literate and authoritative--.Marvelously exciting. -- The New York Times Book Review
Jonathan Weiner, winner of the Pulitzer Prize for The Beak of the Finch , brings his brilliant reporting skills to the story of Seymour Benzer, the Brooklyn-born maverick scientist whose study of genetics and experiments with fruit fly genes has helped revolutionize or knowledge of the connections between DNA and behavior both animal and human.
How much of our fate is decided before we are born? Which of our characteristics is inscribed in our DNA? Weiner brings us into Benzer's Fly Rooms at the California Institute of Technology, where Benzer, and his asssociates are in the process of finding answers, often astonishing ones, to these questions. Part biography, part thrilling scientific detective story, Time, Love, Memory forcefully demonstrates how Benzer's studies are changing our world view--and even our lives.

In this classic, originally published 25 years ago and now reprinted with a new Afterword by the author on how he came to write the book, Judson tells the story of the birth and early development of molecular biology, in the US, the UK and France. In particular, the fascinating account of the remarkable golden period from the revelation of the double helix structure of DNA through to cracking the genetic code and solving the basic problems of how genes are regulated, is told largely in the words of the main players in the unfolding drama, all of whom were interviewed extensively by Judson in preparing this acclaimed volume. As well as the new Afterword that appears here for the first time, the current edition contains the material added by the author to the earlier "Expanded Edition" (CSHL Press 1996) on some of the principal figures involved, particularly Rosalind Franklin, together with the Afterword added at that time which sketches the further development of molecular biology into the era of recombinant DNA.

A pioneering researcher and one of the world's foremost experts on traumatic stress offers a bold new paradigm for healing
Trauma is a fact of life. Veterans and their families deal with the painful aftermath of combat; one in five Americans has been molested; one in four grew up with alcoholics; one in three couples have engaged in physical violence. Such experiences inevitably leave traces on minds, emotions, and even on biology. Sadly, trauma sufferers frequently pass on their stress to their partners and children.
Renowned trauma expert Bessel van der Kolk has spent over three decades working with survivors. In The Body Keeps the Score, he transforms our understanding of traumatic stress, revealing how it literally rearranges the brain's wiring-specifically areas dedicated to pleasure, engagement, control, and trust. He shows how these areas can be reactivated through innovative treatments including neurofeedback, mindfulness techniques, play, yoga, and other therapies. Based on Dr. van der Kolk's own research and that of other leading specialists, The Body Keeps the Score offers proven alternatives to drugs and talk therapy-and a way to reclaim lives.

★★★
我们如何记忆，又因何遗忘？
日本脑研究领衔专家阐明记忆的构造与锻炼法！
全面辨析十余种激活大脑、有效记忆的方法
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◎ 编辑推荐
★ 日本脑研究第一人为普通读者写的记忆科学扫盲读物；
★ 综合“脑科学家基础研究”与“神经科医生临床经验”揭示的“记忆”惊人新常识；
★ 22个普通人最关注的记忆问题的权威解读，帮助我们更好地使用记忆参与学习与工作；
★ 全面彻底分析、比较了十余种激活大脑、有效记忆的方法，讨论了诸如饮食、睡眠、运动对记忆的显著影响；
★ 介绍了与记忆相关的脑科学研究现状，包括作者自己多年钻研的以记忆为基础的测谎器“脑指纹”与“面孔记忆”的研究成果；
★ 本书特色无任何专业术语，客观地解说与记忆术、记忆法相关记载，与日常生活中的实例相结合。
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◎ 内容简介
“激活大脑”一词最近掀起了脑科学热潮，然而目前科学尚未证明“短期内”大脑被激活后，就能 “长久”（10～20年后）远离痴呆症。世面上还充斥着不少有关“记忆术”的书籍和教材，难道读过这些书或者接受过记忆术训练的人，记忆力水平就真的能够突飞猛进吗？
本书面向普通大众，以浅显易懂的方式，从生活中记忆情景谈起，分析影响有效记忆的各种因素，回溯了历史上出现的各种记忆术，向读者全面介绍了与记忆相关的脑科学研究现状。作者同时还介绍了自己多年钻研的以记忆为基础的测谎器“脑指纹”与“面孔记忆”的研究成果，与各位读者一起探索记忆的本质，并对记忆有更进一步的认识。
本书以实事求是的态度，解答读者对于记忆方方面面的疑问，鼓励读者在科学认识记忆及其背后的脑科学知识后，合理选择并使用适合自己的记忆方法，获得更有价值的人生体验。