Wiley — Publisher (872)
Computational Analysis of Communication [Book] Douban
author: Wouter van Atteveldt / Damian Trilling publishing house: Wiley 2021 - 8
This book is aimed at students and (aspiring) practitioners of computational social science, especially related to the analysis of digital communication. With this book and the accompanying code examples and video tutorials, you can learn data wrangling, machine learning, text analysis, and more. All examples are given side-by-side in Python and R, allowing you to pick your favorite language but also showing the differences and many similarities at a glance.
Business Model You [Book] Douban
author: Timothy Clark / Alexander Osterwalder publishing house: Wiley 2012 - 3
A one-page tool to reinvent yourself and your career The global bestseller Business Model Generation introduced a unique visual way to summarize and creatively brainstorm any business or product idea on a single sheet of paper. Business Model You uses the same powerful one-page tool to teach readers how to draw "personal business models," which reveal new ways their skills can be adapted to the changing needs of the marketplace to reveal new, more satisfying, career and life possibilities. Produced by the same team that created Business Model Generation , this book is based on the Business Model Canvas methodology, which has quickly emerged as the world's leading business model description and innovation technique. This book shows readers how to: Understand business model thinking and diagram their current personal business model Understand the value of their skills in the marketplace and define their purpose Articulate a vision for change Create a new personal business model harmonized with that vision, and most important, test and implement the new model When you implement the one-page tool from Business Model You , you create a game-changing business model for your life and career.
Career Distinction [Book] Douban
author: William Arruda / Kirsten Dixson publishing house: Wiley 2007 - 6
Praise for Career Distinction</p>
"Hands down, this book is the bible on branding for your career!"
&#151; Susan Britton Whitcomb, author of Job Search Magic
"As a professional resume writer and career coach, I have extolled the concept of personal branding for my clients for years. Now, for the first time ever, I have an outstanding resource to recommend&#151;Career Distinction by William Arruda and Kirsten Dixson. This book details the concept of personal branding in a magnificent and easy-to-digest presentation that is a must-buy for every serious job seeker."
&#151; Wendy S. Enelow, CCM, MRW, JCTC, CPRW Executive Director of the Career Masters Institute
"Arruda and Dixson are widely respected in the global career coaching community as gurus who not only teach but live the personal branding model, and their expertise and passion show through on every page of this practical, indispensable book. I highly recommend it to all who want to distinguish themselves from the competition."
&#151; L. Michelle Tullier, PhD, Vice President of Right Management and author of The Unofficial Guide to Landing a Job
An Introduction to Critical Thinking and Creativity [Book] Douban
author: J. Y. F. Lau publishing house: Wiley 2011 - 4
This book is about the basic principles that underlie critical thinking and creativity. The majority of the content is on critical thinking since more topics are naturally involved and since they can be discussed readily and systematically. The last few chapters are devoted to creativity and research methodology, not typical the book’s plethora of competition. Each chapter introduces a specific topic, usually by introducing the relevant theories in conjunction with realistic examples that show how the theories can be applied. Each chapter concludes with a set of exercises whose solutions are detailed at the rear of the book. While the writing style is purposefully informal, the presentation is complete, at least with respect to the intended introductory level.
The Power to Compete [Book] Douban
The Power To Compet
author: Hiroshi Mikitani / Ryoichi Mikitani publishing house: Wiley 2014 - 11
Father and son – entrepreneur and economist – search for Japan's economic cure
The Power to Compete tackles the issues central to the prosperity of Japan – and the world – in search of a cure for the "Japan Disease." As founder and CEO of Rakuten, one of the world's largest Internet companies, author Hiroshi Mikitani brings an entrepreneur's perspective to bear on the country's economic stagnation. Through a freewheeling and candid conversation with his economist father, Ryoichi Mikitani, the two examine the issues facing Japan, and explore possible roadmaps to revitalization. How can Japan overhaul its economy, education system, immigration, public infrastructure, and hold its own with China? Their ideas include applying business techniques like Key Performance Indicators to fix the economy, using information technology to cut government bureaucracy, and increasing the number of foreign firms with a head office in Japan. Readers gain rare insight into Japan's future, from both academic and practical perspectives on the inside.
Mikitani argues that Japan's tendency to shun international frameworks and hide from global realities is the root of the problem, while Mikitani Sr.'s background as an international economist puts the issue in perspective for a well-rounded look at today's Japan.
Examine the causes of Japan's endless economic stagnation
Discover the current efforts underway to enhance Japan's competitiveness
Learn how free market "Abenomics" affected Japan's economy long-term
See Japan's issues from the perspective of an entrepreneur and an economist
Japan's malaise is seated in a number of economic, business, political, and cultural issues, and this book doesn't shy away from hot topics. More than a discussion of economics, this book is a conversation between father and son as they work through opposing perspectives to help their country find The Power to Compete
Excel 2010 Bible [Book] Douban
author: John Walkenbach publishing house: Wiley 2010 - 5
A comprehensive reference to the newest version of the world’s most popular spreadsheet application: Excel 2010 John Walkenbach's name is synonymous with excellence in computer books that decipher complex technical topics. Known as "Mr. Spreadsheet," Walkenbach shows you how to maximize the power of all the new features of Excel2010. An authoritative reference, this perennial bestseller proves itself indispensable no matter your level of skill, from Excel beginners and intermediate users to power users and potential power users everywhere. Fully updated for the new release, this latest edition provides comprehensive, soup-to-nuts coverage, delivering over 900 pages of Excel tips, tricks, and techniques you won’t find anywhere else. Excel guru and bestselling author John Walkenbach ("Mr. Spreadsheet") guides you through every aspect of Excel Delivers essential coverage of all the newest features of Excel 2010 Presents material in a clear, concise, logical format that is ideal for all levels of Excel experience Includes a CD that contains all the templates and worksheets used in the book plus John Walkenbach's award-winning Power Utility Pak Excel 2010 Bible serves as an excellent resource on all things Excel! Note: CD-ROM/DVD and other supplementary materials are not included as part of eBook file.
The Heart of Enterprise [Book] Douban
author: Stafford Beer publishing house: Wiley 1995 - 3
"Stafford Beer is undoubtedly among the worlda s most provocative, creative, and profound thinkers on the subject of management, and he records his thinking with a flair that is unmatched. His writing is as much art as it is science. He is the most viable system I know." Dr Russell L Ackoff, The Institute for Interactive Management, Pennsylvania, USA. "If.anyone can make it [Operations Research] understandably readable and positively interesting it is Stafford Beer.everyone in management. should be grateful to him for using clear and at times elegant English and . even elegant diagrams." The Economist This is the companion volume to Brain of the Firm and addresses the nature of viable systems, those capable of surviving. It does not use the neurophysiological basis elucidated in brain, but develops the same theory from first principles. This book declares that every enterprise is a system, and in particular must be a viable system. Viability is not just a matter of economic solvency; we need laws that govern the capacity of any enterprise to maintain independent existence. The Heart of Enterprise is full of examples (actual, author--generated examples) taken from management practice. "I consistently find that Stafford Beer provides the most useful analytical framework for understanding and managing an enterprise----public or private. Heart of The Enterprise offers a demanding but rewarding exposition of his approach and applications." Sir Douglas Hague. CBE
Fundamentals of Building Construction [Book] Douban
author: Edward Allen publishing house: Wiley 2013 - 10
Now in its sixth edition, this bestselling reference focuses on the basic materials and methods used in building construction. Emphasizing common construction systems such as light wood frame, masonry bearing wall, steel frame, and reinforced concrete construction, the new edition includes new information on building materials properties; the latest on "pre-engineered" building components and sustainability issues; and reflects the latest building codes and standards. It also features an expanded series of case studies along with more axonometric detail drawings and revised photographs for a thoroughly illustrated approach.
Thinking Recursively [Book] Douban Goodreads
Thinking Recursively
author: Eric S. Roberts publishing house: Wiley 1986 - 1
The process of solving large problems by breaking them down into smaller, more simple problems that have identical forms. Thinking Recursively: A small text to solve large problems. Concentrating on the practical value of recursion. this text, the first of its kind, is essential to computer science students’ education. In this text, students will learn the concept and programming applications of recursive thinking. This will ultimately prepare students for advanced topics in computer science such as compiler construction, formal language theory, and the mathematical foundations of computer science. Key Features:
Concentration on the practical value of recursion.
Eleven chapters emphasizing recursion as a unified concept.
Extensive discussion of the mathematical concepts which help the students to develop an appropriate conceptual model.
Large number of imaginative examples with solutions.
Large sets of exercises.
The Art of Eating [Book] Douban
author: M. F. K. Fisher / Joan Reardon publishing house: Wiley 2004 - 3
RUTH REICHL "Mary Frances Fisher] has the extraordinary ability to make the ordinary seem rich and wonderful. Her dignity comes from her absolute insistence on appreciating life as it comes to her." JULIA CHILD "How wonderful to have here in my hands the essence of M.F.K. Fisher, whose wit and fulsome opinions on food and those who produce it, comment upon it, and consume it are as apt today as they were several decades ago, when she composed them. Why did she choose food and hunger she was asked, and she replied, 'When I write about hunger, I am really writing about love and the hunger for it, and warmth, and the love of it . . . and then the warmth and richness and fine reality of hunger satisfied.' This is the stuff we need to hear, and to hear again and again." ALCIE WATERS "This comprehensive volume should be required reading for every cook. It defines in a sensual and beautiful way the vital relationship between food and culture."
The Internet of Things [Book] Douban
author: Olivier Hersent / David Boswarthick publishing house: Wiley 2012 - 2
An all-in-one reference to the major Home Area Networking, Building Automation and AMI protocols, including 802.15.4 over radio or PLC, 6LowPAN/RPL, ZigBee 1.0 and Smart Energy 2.0, Zwave, LON, BACNet, KNX, ModBus, mBus, C.12 and DLMS/COSEM, and the new ETSI M2M system level standard. In-depth coverage of Smart-grid and EV charging use cases. This book describes the Home Area Networking, Building Automation and AMI protocols and their evolution towards open protocols based on IP such as 6LowPAN and ETSI M2M. The authors discuss the approach taken by service providers to interconnect the protocols and solve the challenge of massive scalability of machine-to-machine communication for mission-critical applications, based on the next generation machine-to-machine ETSI M2M architecture. The authors demonstrate, using the example of the smartgrid use case, how the next generation utilities, by interconnecting and activating our physical environment, will be able to deliver more energy (notably for electric vehicles) with less impact on our natural resources. Key Features: Offers a comprehensive overview of major existing M2M and AMI protocols Covers the system aspects of large scale M2M and smart grid applications Focuses on system level architecture, interworking, and nationwide use cases Explores recent emerging technologies: 6LowPAN, ZigBee SE 2.0 and ETSI M2M, and for existing technologies covers recent developments related to interworking Relates ZigBee to the issue of smartgrid, in the more general context of carrier grade M2M applications Illustrates the benefits of the smartgrid concept based on real examples, including business cases This book will be a valuable guide for project managers working on smartgrid, M2M, telecommunications and utility projects, system engineers and developers, networking companies, and home automation companies. It will also be of use to senior academic researchers, students, and policy makers and regulators.
Management and Creativity [Book] Douban
author: Chris Bilton publishing house: Wiley 2006 - 9
This book explores the relationship between the management of creativity and creative approaches to management.
Challenges the stereotypical opposition between &#8216;creatives’ and &#8216;suits’.
Draws on the work of management theorists such as Mintzberg and Porter and creativity theorists such as Amabile and Boden.
Draws on the practical experience of individuals working in the creative industries.
Looks at the place of creative organisations and creative business management in a new creative economy, based on ideas, images and information.
The Empire of Depression [Book] Douban
author: Jonathan Sadowsky publishing house: Wiley 2020
Depression has colonized the world. Today, more than 300 million of us have been diagnosed as depressed. But 150 years ago, “depression” referred to a mood, not a sickness.
Does that mean people weren’t sick before, only sad? Of course not. Mental illness is a complex thing, part biological, part social, its definition dependent on time and place. But in the mid-twentieth century, even as European empires were crumbling, new Western clinical models and treatments for mental health spread across the world. In so doing, “depression” began to displace older ideas like “melancholia,” the Japanese “utsushō,” or the Punjabi “sinking heart” syndrome.
Award-winning historian Jonathan Sadowsky tells this global story, chronicling the path-breaking work of psychiatrists and pharmacists, and the intimate sufferings of patients. Revealing the continuity of human distress across time and place, he shows us how different cultures have experienced intense mental anguish, and how they have tried to alleviate it.
He reaches an unflinching conclusion: the devastating effects of depression are real. A number of treatments do reduce suffering, but a permanent cure remains elusive. Throughout the history of depression, there have been overzealous promoters of particular approaches, but history shows us that there is no single way to get better that works for everyone. Like successful psychotherapy, history can liberate us from the negative patterns of the past.
The Crisis of Expertise [Book] Douban
author: Gil Eyal publishing house: Wiley 2019 - 11
In recent political debates there has been a significant change in the valence of the word “experts” from a superlative to a near pejorative, typically accompanied by a recitation of experts’ many failures and misdeeds. In topics as varied as Brexit, climate change and vaccinations there is a palpable mistrust of experts and a tendency to dismiss their advice. Are we witnessing, therefore, the “death of expertise,” or is the handwringing about an “assault on science” merely the hysterical reaction of threatened elites?
In this new book, Gil Eyal argues that what needs to be explained is not a one-sided “mistrust of experts” but the two-headed pushmi-pullyu of unprecedented reliance on science and expertise, on the one hand, coupled with increased suspicion, skepticism and dismissal of scientific findings, expert opinion or even whole branches of investigation, on the other. The current mistrust of experts, Eyal argues, is best understood as one more spiral in an on-going, recursive crisis of legitimacy. The “scientization of politics,” of which critics warned in the 1960s, has brought about a politicization of science, specifically of regulatory and policy science, and the two processes reinforce one another in an unstable, crisis-prone mixture. Eyal demonstrates that the strategies designed to respond to the crisis - from an increased emphasis on inclusion of laypeople and stakeholders in scientific research and regulatory decision-making to approaches seeking to generate trust by relying on objective procedures such as randomized controlled trials (RCTs) – end up exacerbating the crisis, while undermining and contradicting one another.
This timely book will be of great interest to students and scholars in the social sciences and to anyone concerned about the political uses of, and attacks on, scientific knowledge and expertise.
Site Planning and Design for the Elderly [Book] Douban
author: Diane Y. Carstens publishing house: Wiley 1993 - 2
Design for the elderly is at the forefront of architectural topics today. Yet, while much has been written about the design of indoor spaces, little work has been done on planning outdoor spaces to accommodate the needs of the elderly. Site Planning and Design for the Elderly specifically addresses this issue, drawing from a large body of original research, current knowledge, and theory to provide the background knowledge and specific information necessary for informed decision making throughout the site planning and design process. More than just a reference on accessibility standards, this volume offers key insights into the needs and concerns of older people in the built environment and presents guidelines and alternatives for responsive site planning and design. Organized in a clear step-by-step format for easy reference, issues and specific guidelines are provided for each stage of the planning and design process within the context of housing for older people. Moreover, architects, landscape architects, urban designers, developers and students will find the topics covered applicable to other settings where older people ore a part of the user profile, such as downtown renewal, hospital, and park planning projects. Numerous illustrations and case studies highlight major points throughout the text. The first sections of this volume provide valuable background information on housing options available to seniors and outline design implications of the social and physiological changes associated with advancing age. Critical design and management issues are discussed, objectives are outlined, and implementation strategies are developed, including methods for promoting wayfinding, enhancing personalization, and maximizing opportunities for social interaction. The body of this volume provides specific guidelines for each stage of development. Site planning areas addressed include site selection, the layout of housing units (including relationships between facilities offering different levels of care), recreational amenities, and circulation systems. Detailed guidelines for the location, spatial configuration, detailing, and amenities of major site components and recreational facilities are also provided. Entryways, parking, patios, rooftop developments, and gardening centers are among the specific areas covered. A brief outline of the major issues affecting use of each site component is particularly useful for making decisions regarding facility provision and for prioritizing development alternatives. Critical detailing and amenity specifications are pinpointed and thoroughly described. Paving materials, signage, lighting, site furniture, and pedestrian street crossings are among those elements examined. A concise overview in tabular form of the major guidelines presented throughout closes this practical volume. It is possible to design a site that will not only enhance the lives of elderly residents, but will be cost-effective and highly marketable as well. Site Planning and Design for the Elderly provides practical solutions to the problems of exterior design for one of the fastest-growing segments of the U.S. population today.
The Travels of a T-Shirt in the Global Economy [Book] Douban
author: Pietra Rivoli publishing house: Wiley 2009 - 3
The Travels of a T-Shirt in the Global Economy has been lauded by the New York Times, Financial Times, and reviewers worldwide. Translated in fourteen languages, Travels has received numerous awards for its frank and nuanced discussion of global economic realities. Now updated and revised--including a discussions of environmental issue--this fascinating book illustrates crucial lessons in the debate on globalization. The major themes and conclusions from the first edition are intact, but in response to questions from readers and students around the world, the second edition now includes: Updates on the people, businesses, and politics involved in the production of the T-shirt. Discussions of environmental issues related to both international trade and the T-shirt's life story. A look at the maturing of the anti-globalization movement, and the recent shift in public opinion against internationalism.
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一件T恤的全球经济之旅
Kellogg on Branding [Book] Douban
author: Tybout, Alice M. (EDT)/ Calkins, Tim (EDT) publishing house: Wiley 2005 - 9
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The Foreword by renowned marketing guru Philip Kotler sets the stage for a comprehensive review of the latest strategies for building, leveraging, and rejuvenating brands. Destined to become a marketing classic, Kellogg on Branding includes chapters written by respected Kellogg marketing professors and managers of successful companies. It includes: The latest thinking on key branding concepts, including brand positioning and design Strategies for launching new brands, leveraging existing brands, and managing a brand portfolio Techniques for building a brand–centered organization Insights from senior managers who have fought branding battles and won This is the first book on branding from the faculty of the Kellogg School, the respected resource for dynamic marketing information for today′s ever–changing and challenging environment. Kellogg is the brand that executives and marketing managers trust for definitive information on proven approaches for solving marketing dilemmas and seizing marketing opportunities.