Wiley — Publisher (872)
A History of Modern Political Thought [Book] Douban
author: Iain Hampsher-Monk publishing house: Wiley 1993 - 1
Iain Hampsher-Monk’s lucid and accessible history of modern political thought is the introduction which many have been waiting for, providing a thorough guide to the ideas and writings of major political thinkers from Hobbes to Marx (including a full account of The Federalist papers).
The author’s aim throughout is to incorporate the benefits of modern scholarship of the historical school, with its emphasis on historical and political circumstances as a key to meaning. Recognizing that for most students time will not allow detailed study of the historical and political contexts of particular works, Hampsher-Monk provides here the background necessary for the reader to situate the writings of key thinkers in relation to wider currents in intellectual and political history.
A History of Modern Political Thought will meet the needs of both general readers and students of political theory and philosophy. It is an indispensable secondary source which aims to situate, explain, and provoke thought about the major works of political theory likely to be encountered by students of modern political thought.
房地产投资信托起始导论 Getting Started in Real Estate Investment Trusts [Book] Douban
author: Richard Imperiale publishing house: Wiley 2006 - 7
EVERYTHING YOU NEED TO KNOW ABOUT REITS

GETTING STARTED IN REAL ESTATE INVESTMENT TRUSTS
Real Estate Investment Trusts (REITs) offer small investors the chance to participate in a broad range of real estate opportunities across most major property sectors and geographic locations. But to make the most out of this proven investment vehicle, you must first gain a firm understanding of it.
Getting Started in Real Estate Investment Trusts provides an accessible introduction to the benefits and performance characteristics of REITs and examines the role they play in a well-diversified investment portfolio.
Divided into three comprehensive parts, Getting Started in Real Estate Investment Trusts covers a wide variety of issues within this field, including:

The legal and financial history of REITs
How REITs behave as an investment class and how they are best integrated into an investor's portfolio
The fundamental economic issues that affect real estate and how they impact REITs
Specific methods for analyzing REITs as an investment
Different types of REITs: residential, office, industrial, retail property, and more
Filled with in-depth insight and practical advice, Getting Started in Real Estate Investment Trusts is a valuable road map to an investment that can help stabilize and grow your portfolio for years to come.
Valuation for Financial Reporting [Book] Douban
author: Michael J. Mard / James R. Hitchner publishing house: Wiley 2002 - 5
Valuation for Financial Reporting: Intangible Assets, Goodwill, and Impairment Analysis provides guidance and insight in the identification and measurement of intangible assets and goodwill pursuant to the Financial Accounting Standards Board Statements of Financial Accounting Standards (SFAS) No. 141, Business Combinations and (SFAS) No. 142 Goodwill and Other Intangible Assets.
The new rules are sweeping and complex. Valuation for Financial Reporting will bring clarity to CFOs, auditors, valuation professionals, and CPAs by explaining the valuation aspects of the new financial reporting requirements, including how to identify the characteristics of goodwill and intangible assets, determine if impairment has occurred, and employ specific methods to assess the financial impact of such impairment.
While numerous articles and commentaries on the subject have appeared dating back to the time the FASB began considering the issue, Valuation for Financial Reporting is the first to provide "real world" examples of the valuation techniques and methodologies required to perform a purchase price allocation under SFAS No. 141 and an impairment study under SFAS No. 142. Valuation for Financial Reporting will help lift the veil of mystery surrounding these two important pronouncements and provide a practical guide for their implementation.
This book:
Shows the CPA and client how to apply the new SFAS 141 rules that pertain to all companies involved in an acquisition (buyer or seller) by analyzing and valuing the tangible and intangible assets acquired.
Teaches the CPA and client how to apply the new SFAS 142 rules that pertain to all companies that recognize and measure intangible assets and goodwill which may now be impaired
Presents detailed case studies and examples on how to apply and implement SFAS 141 and SFAS 142
Provides a "How To" on the identification and measurement of intangible assets.
Includes a checklist for controlling the gathering of data necessary for the analyses and another checklist guiding the work program for methodologies
Offers guidance and examples for financial reporting purposes.
The B2B Social Media Book [Book] Douban
author: Kipp Bodnar / Jeffrey L. Cohen publishing house: Wiley 2012 - 1
Advance your B2B marketing plans with proven social media strategies Learn social media's specific application to B2B companies and how it can be leveraged to drive leads and revenue. B2B marketers are undervalued and under appreciated in many companies. Social media and online marketing provide the right mix of rich data and reduction in marketing expenses to help transform a marketer into a superstar. The B2B Social Media Book provides B2B marketers with actionable advice on leveraging blogging, LinkedIn, Twitter, Facebook and more, combined with key strategic imperatives that serve as the backbone of effective B2B social media strategies. This book serves as the definitive reference for B2B marketers looking to master social media and take their career to the next level. Describes a methodology for generating leads using social media Details how to create content offers that increase conversion rates and drive leads from social media Offers practical advice for incorporating mobile strategies into the marketing mix Provides a step-by-step process for measuring the return on investment of B2B social media strategies The B2B Social Media Book will help readers establish a strong social media marketing strategy to generate more leads, become a marketing superstar in the eye of company leaders, and most importantly, contribute to business growth.
The Little Book of Safe Money [Book] Douban
author: Jason Zweig publishing house: Wiley 2009 - 11
One of today's most influential financial commentators offers his advice on keeping your money safe in an uncertain world"The Little Book of Safe Money" acts as a guide for those trying to make their way through today's down markets. The topics covered include everything from investing behavior-why our minds come with their own set of biases that often prove harmful-to the use of financial advisors. But this timely book goes one step further than the rest by questioning an investor's true appetite for risk."The Little Book of Safe Money" also contradicts many of the myths that whirl around Wall Street with chapters like "Why Ultra-ETFs Are Mega-Dangerous" and "Hedge-Fund Hooey." Writing in the classic Little Book style, author Jason Zweig peels away layer after layer of buzz words, emotion, and myths to reveal what's really going on in today's financial markets. Outlines strategies for satisfying our ever-changing investment appetites while focusing on a long-term financial plan Author Jason Zweig is a trusted voice in the financial community and his straightforward style resonates with investors Offers practical guidance, tools, and tips for surviving and thriving in a down marketIf you're serious about succeeding in today's turbulent markets, then "The Little Book of Safe Money" is what you should be reading.
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A Hedge Fund Tale of Reach and Grasp [Book] Douban
author: Barton Biggs publishing house: Wiley 2010
Financial legend Barton Biggs' fictional account of the hedge world and the broader workings of Wall Street Barton Biggs' latest book is an inspirational rags to riches story of drive and financial talent. Told through the eyes of a fictional insider, this engaging story provides a detailed look at the hedge fund business in the late 1990s and through the first decade of the twenty-first century. "A Tale From the Hedge Fund World" chronicles the life of a poor boy who ends up amassing more wealth than he ever thought possible. From studying Wall Street charts while sitting on the sidelines of football practice to realizing how so much money can be made in a short period of time, this book provides a bird's eye view of the inner workings of Wall Street and what it takes to make it there. Puts the word of hedge funds in perspective and reveals the competitive "and" lucrative nature of this field Other titles by Biggs: "Hedgehogging" and "Wealth, War and Wisdom" Also describes the bursting of the mortgage bubble and the great financial crisis that followed No one knows more about the hedge fund world of the past twenty years than Barton Biggs. His new fable offers an entertaining look at this field and those who aspire to excel within it.
The Education of a Speculator [Book] Goodreads Douban
author: Victor Niederhoffer publishing house: Wiley 1998 - 2
Acclaim for The Education of a Speculator, a provocative and penetrating look into the mind, the soul, and the strategies of one of the most controversial traders of all time "A compelling and an entertaining read." —The Wall Street Journal "Victor Niederhoffer gives us page after page of distilled investment wisdom. Taken together, this is pure nectar to those who aim for consistently superior stock market performance." —Barron's "The Education of a Speculator offers plenty of insights into the way markets work, but the epiphanies are what a reader might expect from Lao-tzu rather than, say, Graham and Dodd." —Worth magazine "The Education of a Speculator is the first meaningful book on speculating. Successful speculating is as fine an art as chess, checkers, fishing, poker, tennis, painting, and music. Niederhoffer brings forth the best from each of these fields and shows the investor how their principles can enrich one's life and net worth." —Martin Edelston, President, Boardroom Inc., publishers of Boardroom Classics and Bottom Line/Personal "With an original mind and an eclectic approach, Victor Niederhoffer takes the reader from Brighton Beach to Wall Street, visiting all stops of interest along the way. What emerges is a book full of insights, useful to the professional and layman alike." —George Soros, Principal Investment Advisor, The Quantum Fund
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投机教父尼德霍夫回忆录:索罗斯操盘手的自白
The End of Cheap China [Book] Douban
author: Shaun Rein publishing house: Wiley 2012 - 3
An expose on how the rise of China will affect the American way of life The End of Cheap China is a fun, riveting, must-read book not only for people doing business in China but for anyone interested in understanding the forces that are changing the world. Many Americans know China for manufacturing cheap products, thanks largely to the country's vast supply of low-cost workers. But China is changing, and the glut of cheap labor that has made everyday low prices possible is drying up as the Chinese people seek not to make iPhones, but to buy them. Shaun Rein, Founder of the China Market Research Group, puts China's continuing transformation from producer to large-scale consumer - a process that is farther along than most economists think - under the microscope, examining eight megatrends that are catalyzing change in China and posing threats to Americans' consumption-driven way of life. Rein takes an engaging and informative approach to examining the extraordinary changes taking place across all levels of Chinese society, talking to everyone from Chinese billionaires and senior government officials to poor migrant workers and even prostitutes. He draws on personal stories and experiences from living in China since the 1990s as well as hard economic data. Each chapter focuses on a different aspect of China's transformation, from fast-improving Chinese companies to confident, optimistic Chinese women to the role of China's government, and at the end breaks down key lessons for readers to take away. The End of Cheap China shows: How rising labor and real estate costs are forcing manufacturers of cheap Chinese products to close, relocate, or move up the value stream How a restructuring economy moving away from exports to domestic consumption, and rising incomes will create opportunities for foreign brands to sell products in China rather than just producing there How Chinese consumption will build pressure on the global commodities markets, causing both inflation and friction with other nations How China's economic transformation spells the end of cheap consumption for Americans China's days as a low cost production center are numbered. The End of Cheap China exposes the end of America's consumerist way of life and gives clear advice on how companies can succeed in the new world order.
Abstract Algebra [Book] Douban
author: I. N. Herstein publishing house: Wiley 1996 - 1
Providing a concise introduction to abstract algebra, this work unfolds some of the fundamental systems with the aim of reaching applicable, significant results.
Database Design and Implementation [Book] Douban
author: Edward Sciore publishing house: Wiley 2008 - 10
* Covering the traditional database system concepts from a systems perspective, this book addresses the functionality that database systems provide as well as what algorithms and design decisions will best implement their functionality
* Describes what Java tools and techniques will best help developers build an application that uses a database system
* Contains a fully functional database system that allows readers to examine and modify the code
Strong Towns [Book] Douban
author: Charles L. Marohn Jr. publishing house: Wiley 2019 - 10
Strong Towns: A Bottom Up Revolution to Build American Prosperity is a book of forward thinking ideas that breaks with modern wisdom to present a new vision of urban development in the United States. Presenting the foundational ideas of the Strong Towns movement he co founded, Charles Marohn explains why cities of all sizes continue to struggle to meet their basic needs, and reveals the new paradigm that can solve this longstanding problem.
Inside, you’ll learn why inducing growth and development has been the conventional response to urban financial struggles―and why it just doesn’t work. New development and high risk investing don’t generate enough wealth to support itself, and cities continue to struggle. Read this book to find out how cities large and small can focus on bottom up investments to minimize risk and maximize their ability to strengthen the community financially and improve citizens’ quality of life.
Develop in depth knowledge of the underlying logic behind the “traditional” search for never ending urban growth
Learn practical solutions for ameliorating financial struggles through low risk investment and a grassroots focus
Gain insights and tools that can stop the vicious cycle of budget shortfalls and unexpected downturns
Become a part of the Strong Towns revolution by shifting the focus away from top down growth toward rebuilding American prosperity
Strong Towns acknowledges that there is a problem with the American approach to growth and shows community leaders a new way forward. The Strong Towns response is a revolution in how we assemble the places we live.
The Boston Consulting Group on Strategy [Book] Douban
author: Stern, Carl W. (EDT)/ Deimler, Michael S. (DRT) publishing house: Wiley 2006 - 4
《波士顿战略观点》汇集了波士顿咨询公司对全球各行业先进战略管理经验的研究成果,记录了波士顿公司在这一领域做出的许多重要贡献。它就像一部电影,反映了波士顿咨询公司关于公司战略思维的演变轨迹。书中讨论的各种问题和实例正是中国企业面临的情况和挑战,对我国许多企业家和管理人员思考企业的长远发展将提供有益的启迪。
A collection of the best strategic thinking from the Boston Consulting Group one of the most prestigious and innovative management consulting firms in the world.
For the past forty-two years, The Boston Consulting Group has been shaping the way business is done the world over. This book, a compilation of seventy-five of BCG's most influential articles and thought pieces, is an indispensable source of fresh ideas, insights, and practical lessons for managers, executives, and entrepreneurs in every industry. Key topics covered include market segmentation, performance measurement, resource allocation, and organizational design. New articles for the second edition include George Stalk on hardball, Michael Silverstein on trading up, and Philip Evans on networks.
The Boston Consulting Group on Strategy is essential reading for senior managers, executives, entrepreneurs, and students of strategy and business.

强力推荐:中文版《波士顿战略观点》火热发售
Value Averaging [Book] Douban
author: Michael E. Edleson publishing house: Wiley 2006 - 10
在线阅读本书
Michael Edleson first introduced his concept of value averaging to the world in an article written in 1988. He then wrote a book entitled Value Averaging in 1993, which has been nearly impossible to find—until now. With the reintroduction of Value Averaging, you now have access to a strategy that can help you accumulate wealth, increase your investment returns, and achieve your financial goals.
No One Would Listen [Book] Douban
author: Harry Markopolos publishing house: Wiley 2010 - 3
Harry Markopolos and his team of financial sleuths discuss first-hand how they cracked the Madoff Ponzi scheme "No One Would Listen" is the exclusive story of the Harry Markopolos-lead investigation into Bernie Madoff and his $65 billion Ponzi scheme. While a lot has been written about Madoff's scam, few actually know how Markopolos and his team-affectionately called "The Fox Hounds" by Markopolos himself, uncovered what Madoff was doing years before this financial disaster reached its pinnacle. Unfortunately, no one listened, until the damage of the world's largest financial fraud ever was irreversible. Since that time, Markopolos openly has testified and questioned the enforcement and fraud investigation capabilities of the Securities and Exchange Commission (SEC), shared a sliver of this page-turning story with "60 Minutes," and become perhaps the world's most visible and insightful whistleblower on fraud and conflicts of interest in financial markets. Throughout the book, Markopolos and his Fox Hounds tell their first-hand story of investigating Madoff-with the help of bestselling author David Fisher. They explain how they discovered the fraud, and then how they provided credible and detailed evidence to major newspapers and the Securities and Exchange Commission (SEC) many times between 2000 and 2008, only to have his warnings ignored repeatedly by the SEC. Provides a firsthand account of how Markopolos uncovered Madoff's scam years before it actually fell apart Discusses how the SEC missed the red flags raised by Markopolos Describes how Madoff was enabled by investors and fiduciaries alike The only book to tell the story of Madoff's scam and the SEC's failings by those who saw both first hand Despite repeated written and verbal warnings to the SEC by Harry Markopolos, Bernie Madoff was allowed to continue his operations. "No One Would Listen" paints a vivid portrait of Markopolos and his determined team of financial sleuths, and what impact they will have on financial markets and financial regulation for decades to come.
The Art of Intrusion: The Real Stories Behind the Exploits of Hackers, Intruders and Deceivers [Book] Goodreads
The Art of Intrusion: The Real Stories Behind the Exploits of Hackers, Intruders & Deceivers
author: Kevin D. Mitnick / William L. Simon publishing house: Wiley 2006 - 1
Kevin Mitnick, the world's most celebrated hacker, now devotes his life to helping businesses and governments combat data thieves, cybervandals, and other malicious computer intruders. In his bestselling The Art of Deception, Mitnick presented fictionalized case studies that illustrated how savvy computer crackers use "social engineering" to compromise even the most technically secure computer systems. Now, in his new book, Mitnick goes one step further, offering hair-raising stories of real-life computer break-ins-and showing how the victims could have prevented them. Mitnick's reputation within the hacker community gave him unique credibility with the perpetrators of these crimes, who freely shared their stories with him-and whose exploits Mitnick now reveals in detail for the first time, including:
A group of friends who won nearly a million dollars in Las Vegas by reverse-engineering slot machines Two teenagers who were persuaded by terrorists to hack into the Lockheed Martin computer systems Two convicts who joined forces to become hackers inside a Texas prison A "Robin Hood" hacker who penetrated the computer systems of many prominent companies-andthen told them how he gained access With riveting "you are there" descriptions of real computer break-ins, indispensable tips on countermeasures security professionals need to implement now, and Mitnick's own acerbic commentary on the crimes he describes, this book is sure to reach a wide audience-and attract the attention of both law enforcement agencies and the media.
The Art of Deception: Controlling the Human Element of Security [Book]
The Art of Deception: Controlling the Human Element of Security
author: Kevin D. Mitnick / William L. Simon publishing house: Wiley 2003 - 10
The world's most infamous hacker offers an insider's view of the low-tech threats to high-tech security
Kevin Mitnick's exploits as a cyber-desperado and fugitive form one of the most exhaustive FBI manhunts in history and have spawned dozens of articles, books, films, and documentaries. Since his release from federal prison, in 1998, Mitnick has turned his life around and established himself as one of the most sought-after computer security experts worldwide. Now, in The Art of Deception, the world's most notorious hacker gives new meaning to the old adage, "It takes a thief to catch a thief."
Focusing on the human factors involved with information security, Mitnick explains why all the firewalls and encryption protocols in the world will never be enough to stop a savvy grifter intent on rifling a corporate database or an irate employee determined to crash a system. With the help of many fascinating true stories of successful attacks on business and government, he illustrates just how susceptible even the most locked-down information systems are to a slick con artist impersonating an IRS agent. Narrating from the points of view of both the attacker and the victims, he explains why each attack was so successful and how it could have been prevented in an engaging and highly readable style reminiscent of a true-crime novel. And, perhaps most importantly, Mitnick offers advice for preventing these types of social engineering hacks through security protocols, training programs, and manuals that address the human element of security.