Understanding how to use behavioral finance theory in investing is a hot topic these days. Nobel laureate Daniel Kahneman has described financial advising as a prescriptive activity whose main objective should be to guide investors to make decisions that serve their best interests. The reality? That's easier said than done. In the
of
, Michael Pompian takes a practical approach to the growing science of behavioral finance, and puts it to use for real investors. He applies knowledge of 20 of the most prominent individual investor biases into behaviorally-modified asset allocation decisions. Offering investors and financial advisors a self-help book, Pompian shows how to create investment strategies that leverage the latest cutting edge research into behavioral biases of individual investors. This book:
Shows investors and financial advisors how to either moderate or adapt to behavioral biases, in order to improve investment results and identifies the best practical allocation for investment portfolios. Using these two sound approaches for guiding investment decision-making, behavioral biases are incorporated into the portfolio management process Uses updated cases studies to show investors and financial advisors how an investor's behavior can be modified to improve investment decision-making Provides useable methods for creating behaviorally modified investment portfolios, which may help investors to reach their long term financial goals Heightens awareness of biases so that financial decisions and resulting economic outcomes are improved Offers advice on managing the effects of each bias in order to improve investment results This
illustrates investors' behavioral biases in detail and offers financial advisors and their clients practical advice about how to apply the science of behavioral finance to improve overall investment decision making.

In
Emanuel Derman relives his exciting journey as one of the first high-energy particle physicists to migrate to Wall Street. Page by page, Derman details his adventures in this field--analyzing the incompatible personas of traders and quants, and discussing the dissimilar nature of knowledge in physics and finance. Throughout this tale, he also reflects on the appropriate way to apply the refined methods of physics to the hurly-burly world of markets.

The first quick reference guide to the do's and don'ts of creating high quality security systems.
Ross Anderson, widely recognized as one of the world's foremost authorities on security engineering, presents a comprehensive design tutorial that covers a wide range of applications. Designed for today's programmers who need to build systems that withstand malice as well as error (but have no time to go do a PhD in security), this book illustrates basic concepts through many real-world system design successes and failures. Topics range from firewalls, through phone phreaking and copyright protection, to frauds against e-businesses. Anderson's book shows how to use a wide range of tools, from cryptology through smartcards to applied psychology. As everything from burglar alarms through heart monitors to bus ticket dispensers starts talking IP, the techniques taught in this book will become vital to everyone who wants to build systems that are secure, dependable and manageable.

Beginning with a basic primer on reverse engineering-including computer internals, operating systems, and assembly language-and then discussing the various
applications of reverse engineering, this book provides readers with practical, in-depth techniques for software reverse engineering. The book is broken into two parts, the first deals with security-related reverse engineering and the second explores the more practical aspects of reverse engineering. In addition, the author explains how to reverse engineer a third-party software library to improve interfacing and how to reverse engineer a competitor's software to build a better product.
* The first popular book to show how software reverse engineering can help defend against security threats, speed up development, and unlock the secrets of competitive products
* Helps developers plug security holes by demonstrating how hackers exploit reverse engineering techniques to crack copy-protection schemes and identify software targets for viruses and other malware
* Offers a primer on advanced reverse-engineering, delving into disassembly-code-level reverse engineering-and explaining how to decipher assembly language

When engineers, computer scientists, and economists need to learn how to read, think about, and create proofs, they turn to Solow. In order to make the material more relevant, the exercises in each chapter have been revised and expanded. New and more complete discussions are included on how to use a previously-proved proposition in both the forward and backward processes. The fifth edition also presents new, self-contained chapters on uniqueness, induction, either/or, and max/min methods. Several final examples of how to read and do proofs are included in the final chapter to reinforce the reader's knowledge of the various proof techniques.

Whether it's statistical charts, geographic maps, or the snappy graphical statistics you see on your favorite news sites, the art of data graphics or visualization is fast becoming a movement of its own. In
, author Nathan Yau presents an intriguing complement to his bestseller
, this time focusing on the graphics side of data analysis. Using examples from art, design, business, statistics, cartography, and online media, he explores both standard-and not so standard-concepts and ideas about illustrating data.
Shares intriguing ideas from Nathan Yau, author of
and creator of flowingdata.com, with over 66,000 subscribers Focuses on visualization, data graphics that help viewers see trends and patterns they might not otherwise see in a table Includes examples from the author's own illustrations, as well as from professionals in statistics, art, design, business, computer science, cartography, and more Examines standard rules across all visualization applications, then explores when and where you can break those rules Create visualizations that register at all levels, with
.

This book will teach you how to test computer software under real-world conditions. The authors have all been test managers and software development managers at well-known Silicon Valley software companies. Successful consumer software companies have learned how to produce high-quality products under tight time and budget constraints. The book explains the testing side of that success.
Who this book is for:
* Testers and Test Managers
* Project Managers-Understand the timeline, depth of investigation, and quality of communication to hold testers accountable for.
* Programmers-Gain insight into the sources of errors in your code, understand what tests your work will have to pass, and why testers do the things they do.
* Students-Train for an entry-level position in software development.
What you will learn:
* How to find important bugs quickly
* How to describe software errors clearly
* How to create a testing plan with a minimum of paperwork
* How to design and use a bug-tracking system
* Where testing fits in the product development process
* How to test products that will be translated into other languages
* How to test for compatibility with devices, such as printers
* What laws apply to software quality

This much-anticipated revision, written by the ultimate group of top security experts in the world, features 40 percent new content on how to find security holes in any operating system or applicationNew material addresses the many new exploitation techniques that have been discovered since the first edition, including attacking "unbreakable" software packages such as McAfee's Entercept, Mac OS X, XP, Office 2003, and VistaAlso features the first-ever published information on exploiting Cisco's IOS, with content that has never before been exploredThe companion Web site features downloadable code files

Mathematician Alan Turing invented an imaginary computer known as the Turing Machine; in an age before computers, he explored the concept of what it meant to be "computable," creating the field of computability theory in the process, a foundation of present-day computer programming.
The book expands Turing's original 36-page paper with additional background chapters and extensive annotations; the author elaborates on and clarifies many of Turing's statements, making the original difficult-to-read document accessible to present day programmers, computer science majors, math geeks, and others.
Interwoven into the narrative are the highlights of Turing's own life: his years at Cambridge and Princeton, his secret work in cryptanalysis during World War II, his involvement in seminal computer projects, his speculations about artificial intelligence, his arrest and prosecution for the crime of "gross indecency," and his early death by apparent suicide at the age of 41.

is a practical guide to central clearing and bilateral margin requirements, from one of the industry's most influential credit practitioners. With up-to-date information on the latest regulations imposed after the global financial crisis, this book covers the mechanics of the clearing process and analyses the resulting consequences. Detailed discussion explains the ways in which the very significant clearing and margining rules will affect the OTC derivatives market and the financial markets in general, with practical guidance toward implementation and how to handle the potential consequences.
Over-the-counter derivatives were blamed by many for playing a major role in the 2007 financial crisis, resulting in a significant attention and dramatic action by policymakers, politicians, and regulators to reduce counterparty credit risk which was seen as a major issue in the crisis. The two most important regulatory changes are the mandatory clearing of standardised OTC derivatives, and the requirements for bilateral margin posting in non-standard OTC contracts.
is a complete reference guide to navigating these changes, providing clarification and practical advice.
Review the mitigation of counterparty credit risk with the historical development of central clearing Clarify the latest regulatory requirements imposed by Dodd-Frank, EMIR, Basel III and more Learn the mechanics of central clearing, with special attention to complex issues such as margin calculations, the loss waterfall, client clearing and regulatory capital rules Gain insight into the advantages and disadvantages of clearing and bilateral margin requirements, and the potential issues that arise As the clearing and margining mandates are phased in, the associated costs will be severe enough to dramatically shift the topology of the financial markets and transform the nature of risk.
provides the information, clarification and expert insight market practitioners need to get up to speed quickly.

In this new edition of the irreverent, celebrated bestseller, master copywriter Luke Sullivan looks at the history of advertising, from the good, to the bad, to the ugly. Updated to cover online advertising, this edition gives you the best advertising guidance for traditional media and all the possibilities of new media and technologies. You'll learn why bad ads sometimes work, why great ads fail, and how you can balance creative work with the mandate to sell.

This is an introductory to intermediate level text on the science of image processing, which employs the Matlab programming language to illustrate some of the elementary, key concepts in modern image processing and pattern recognition. The approach taken is essentially practical and the book offers a framework within which the concepts can be understood by a series of well chosen examples, exercises and computer experiments, drawing on specific examples from within science, medicine and engineering. Clearly divided into eleven distinct chapters, the book begins with a fast-start introduction to image processing to enhance the accessibility of later topics. Subsequent chapters offer increasingly advanced discussion of topics involving more challenging concepts, with the final chapter looking at the application of automated image classification (with Matlab examples) . Matlab is frequently used in the book as a tool for demonstrations, conducting experiments and for solving problems, as it is both ideally suited to this role and is widely available. Prior experience of Matlab is not required and those without access to Matlab can still benefit from the independent presentation of topics and numerous examples. Features a companion website www.wiley.com/go/solomon/fundamentals containing a Matlab fast-start primer, further exercises, examples, instructor resources and accessibility to all files corresponding to the examples and exercises within the book itself. Includes numerous examples, graded exercises and computer experiments to support both students and instructors alike.

Why doesn't Batman just kill the Joker and end everyone's misery?
Can we hold the Joker morally responsible for his actions?
Is Batman better than Superman?
If everyone followed Batman's example, would Gotham be a better place?
What is the Tao of the Bat?
Batman is one of the most complex characters ever to appear in comic books, graphic novels, and on the big screen. What philosophical trials does this superhero confront in order to keep Gotham safe? Combing through seventy years of comic books, television shows, and movies, Batman and Philosophy explores how the Dark Knight grapples with ethical conundrums, moral responsibility, his identity crisis, the moral weight he carries to avenge his murdered parents, and much more. How does this caped crusader measure up against the teachings of Plato, Aristotle, Kant, Kierkegaard, and Lao Tzu?

Features exclusive bonus content: all-new chapters on Captain America and Thor
Gives you a sneak peek at upcoming books:
, and
Includes superheroes from both the DC and Marvel universes: the Avengers, Batman, Captain America, Green Lantern, Iron Man, Spider-Man, Superman, Thor, Watchmen, and the X-Men
Gives you a perfect introduction to the Blackwell Philosophy and Pop Culture series

Brings the insight of history's philosophical heavyweights such as Plato and Nietzche to
characters and settings Adds a fun and fascinating dimension to your understanding of the show Expands your thinking about
as the series expands from graphic and text novels to action figures and a video game

A celebration of Superman's life and history—in time for his 75th birthday
How has the Big Blue Boy Scout stayed so popular for so long? How has he changed with the times, and what essential aspects of him have remained constant? This fascinating biography examines Superman as a cultural phenomenon through 75 years of action-packed adventures, from his early years as a social activist in circus tights to his growth into the internationally renowned demigod he is today.
Written by NPR book critic, blogger, and resident comic book expert, Glen Weldon

The second edition of this accessible book provides readers with an introductory treatment of communication theory as applied to the transmission of information-bearing signals. While it covers analog communications, the emphasis is placed on digital technology. It begins by presenting the functional blocks that constitute the transmitter and receiver of a communication system. Readers will next learn about electrical noise and then progress to multiplexing and multiple access techniques.

The most up-to-date book available on the physics of photonic devices This new edition of Physics of Photonic Devices incorporates significant advancements in the field of photonics that have occurred since publication of the first edition (Physics of Optoelectronic Devices). New topics covered include a brief history of the invention of semiconductor lasers, the Lorentz dipole method and metal plasmas, matrix optics, surface plasma waveguides, optical ring resonators, integrated electroabsorption modulator-lasers, and solar cells. It also introduces exciting new fields of research such as: surface plasmonics and micro-ring resonators; the theory of optical gain and absorption in quantum dots and quantum wires and their applications in semiconductor lasers; and novel microcavity and photonic crystal lasers, quantum-cascade lasers, and GaN blue-green lasers within the context of advanced semiconductor lasers. Physics of Photonic Devices, Second Edition presents novel information that is not yet available in book form elsewhere. Many problem sets have been updated, the answers to which are available in an all-new Solutions Manual for instructors. Comprehensive, timely, and practical, Physics of Photonic Devices is an invaluable textbook for advanced undergraduate and graduate courses in photonics and an indispensable tool for researchers working in this rapidly growing field.

offers readers a chance to delve deeply into the world of the ethical, or white-hat hacker. Accomplished pentester and author Phillip L. Wylie and cybersecurity researcher Kim Crawley walk you through the basic and advanced topics necessary to understand how to make a career out of finding vulnerabilities in systems, networks, and applications.
You'll learn about the role of a penetration tester, what a pentest involves, and the prerequisite knowledge you'll need to start the educational journey of becoming a pentester. Discover how to develop a plan by assessing your current skillset and finding a starting place to begin growing your knowledge and skills. Finally, find out how to become employed as a pentester by using social media, networking strategies, and community involvement.
Perfect for IT workers and entry-level information security professionals,
also belongs on the bookshelves of anyone seeking to transition to the exciting and in-demand field of penetration testing.
Written in a highly approachable and accessible style,
avoids unnecessarily technical lingo in favor of concrete advice and practical strategies to help you get your start in pentesting. This book will teach you:
The foundations of pentesting, including basic IT skills like operating systems, networking, and security systems The development of hacking skills and a hacker mindset Where to find educational options, including college and university classes, security training providers, volunteer work, and self-study Which certifications and degrees are most useful for gaining employment as a pentester How to get experience in the pentesting field, including labs, CTFs, and bug bounties

While there is a growing interest in IFRS within the US, interest outside the US has exploded. Weygandt's 2nd edition of "Financial Accounting: IFRS" highlights the integration of more US GAAP rules, a desired feature as more foreign companies find the United States to be their largest market. The highly anticipated new edition retains each of the key features (e.g. TOC, writing style, pedagogy, robust EOC) on which users of Weygandt Financial have come to rely, while putting the focus on international companies/examples, discussing financial accounting principles and procedures within the context of IFRS, and providing EOC exercises/problems that present students with foreign currency examples (e.g. yen, euro) instead of solely U.S. dollars. New features and updates to the new edition include: "Another Perspective" section which presents a US GAAP overview, differences between GAAP and IFRS, etc.; New Understanding U.S. GAAP margin boxes; Updated Chapter-Opener Stories and revised real world insight boxes integrated throughout each chapter; New Common Chart of Accounts; People, Planet, Profit Insight box; More Visual Equation Analysis and Anatomy of a Fraud Boxes; Updated End-of-Chapter Material and a new design.