《经济学入门》内容简介：经历了全球金融恐慌和经济衰退之后，即使你不是金融业人士，你也会发现经济对你的生活有着多大的影响。但是对于大多数人来说，现实世界中的经济运行及其影响因素仍然是一个谜。经济究竟怎样运行和影响着我们的生活？《经济学入门》化繁为简，用通俗易懂的语言为我们阐释了复杂的经济学术语和问题。《经济学入门》带你了解的内容有：
心理因素及美联储是如何推动商业周期？
金融危机是如何使衰退恶化为萧条？
生产力、律师和创新对经济增长有什么惊人影响？
为什么通货紧缩比通货膨胀更糟糕？
为什么政府债务有时候能帮助结束经济衰退，而有时却会引发灾难？两者之间的区别在哪里？
美联储是如何凭借其货币发行权成为全球金融消防员的？
在全球化进程中，经济的影响力不止局限于一国，而是整个世界。经济的全球化使美国的次贷危机成为可能，也使中国通过全球化刺激其经济发展，同时也在拉大赢家与输家之间差距的同时，使美国变得更富有。读完《经济学入门》，你一定会更清晰地了解经济的运行及其对我们的影响和意义。 One positive side-effect of the recent financial market meltdown that toppled giant, century-old institutions and cost millions their jobs is that it created a strong desire among many Americans to better understand how the U.S. economy functions. In The Little Book of Economics , Greg, Ip, one of the country’s most recognized and respected economics journalists, walks readers through how the economy really works. Written for the inquisitive layman who doesn’t want to plow through academic jargon and Greek letters or pore over charts and tables, The Little Book of Economics offers indispensible insight into how the American economy works – or, doesn’t. With engaging and accessible prose, the book Provides a comprehensive understanding of each aspect of our economy from inflation and unemployment to international trade and finance Serves as an insider’s guide to the people and institutions that control America’s economy such as the Federal Reserve and the federal budget Explains the roots of America’s current economic crisis and the risks the country faces in its aftermath, such as stratospheric government debt, while offering advice on overcoming these threats Walks readers through the basic concepts and terminology they need to understand economic news Punctures myths and political spin from both the left and the right with candid and often surprising insight A must read for anyone who wants a better grasp of the economy without taking a course in economics , The Little Book of Economics is a unique and engaging look at how the economy works in all its wonderful and treacherous ways.
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经济学入门

Drawing from both classic and hard-to-find reading, one of the leading interpreters of theories of myth offers a comprehensive analysis of the myth and ritual theory. The book not only offers a detailed introduction to the theories, but also provides a further introduction to the individual selections. Suggestions for further reading and a comprehensive bibliography are included.

This wide-ranging presentation of applied superconductivity, from fundamentals and materials right up to the details of many applications, is an essential reference for physicists and engineers in academic research as well as in industry.
Readers looking for a comprehensive overview on basic effects related to superconductivity and superconducting materials will expand their knowledge and understanding of both low and high Tc superconductors with respect to their application. Technology, preparation and characterization are covered for bulk, single crystals, thins fi lms as well as electronic devices, wires and tapes.
The main benefit of this work lies in its broad coverage of significant applications in magnets, power engineering, electronics, sensors and quantum metrology. The reader will find information on superconducting magnets for diverse applications like particle physics, fusion research, medicine, and biomagnetism as well as materials processing. SQUIDs and their usage in medicine or geophysics are
thoroughly covered, as are superconducting radiation and particle detectors, aspects on superconductor digital electronics, leading readers to quantum computing and new devices.

The only text to cover both thermodynamic and statistical mechanics--allowing students to fully master thermodynamics at the macroscopic level. Presents essential ideas on critical phenomena developed over the last decade in simple, qualitative terms. This new edition maintains the simple structure of the first and puts new emphasis on pedagogical considerations. Thermostatistics is incorporated into the text without eclipsing macroscopic thermodynamics, and is integrated into the conceptual framework of physical theory.

How the pursuit of money and recognition has helped to compromise and corrupt scientific research in America... Evidence of scientific fraud has splashed across the front pages of the nations newspapers and magazines in recent months, from stories of doctored data in what has become known as the Baltimore case, to Stanford University president Donald Kennedy's alleged misuse of university funds, and his subsequent resignation. In Impure Science, Robert Bell removes the veil of secrecy from the entire process of how science is funded in the United States, and shows why data manipulation and political influence increasingly become part of the scientific landscape. With more scientists scrambling after fewer research dollars, the pressure on scientists to justify their research with notable results encourages some to alter their research or overstate their results. In case after case, from the halls of the National Science Foundation to the backrooms of Congress, from private corporations to public universities, Dr. Bell provides detailed examples of scientific research gone awry. Culled from whistle-blowing investigations and inside sources, Impure Science shows how science funding is influenced by porkbarrel politics within science organizations; how scientists, eager to cash in on "breakthrough" discoveries, begin manufacturing and developing the fruits of their discoveries before the results have been substantiated; and how, as in the Baltimore case, some scientists go so far as to alter data when it does not support the conclusions they had hoped to find. The most disturbing aspect of Dr. Bell's investigation, however, is the fact that scientific institutions are often more interestedin covering up fraud, than exposing or

A review guide for the GMAT, prepared by the creators of standardized exams, features previously administered exams for practice tests and more.

The only official quantitative review for the GMAT from the creators of the test Anyone preparing for the Graduate Management Admission Test(R) (GMAT) knows it's important to study with the experts. With "The Official Guide for the GMAT Quantitative Review, Second Edition," you'll get questions, answers, and explanations straight from the source. The only official quantitative review for the GMAT Exam, this book targets your study and helps you improve your quantitative skills by focusing on your ability to solve equations, interpret data, coordinate geometry, and determine probability with assurance and ease. Inside, you'll find 300 actual questions from past GMAT tests, including 75 questions new to this edition Sections on Arithmetic, Algebra, Geometry, Problem Solving, and Data Sufficiency Questions organized in order of difficulty to save study time The Graduate Management Admission Council certifies all content so you can trust that you're getting expert guidance as you prepare for the GMAT Exam. The Graduate Management Admission Council(R) (GMAC) is the association of leading graduate business schools around the world. GMAC's mission is to meet the needs of business schools and students through a wide array of products, services, and programs. It is the owner and administrator of the Graduate Management Admissions Test(R) (GMAT), the first and only standardized test specifically designed for graduate business and management programs. Available in nearly 100 countries, it is the global standard for entry to the MBA degree course.

这本书回答了在新时代的营销思想的根本问题：
在一个连通的世界，营销的新规则是什么？
随着流动性和连通性的增加，客户有较短的注意力来考虑和评估品牌。
这带来两个主要的影响：
第一，营销人员需要站出来，并提供一个关键点，以获得客户的关注；
第二，客户进行品牌选择时，依靠他们的朋友和家人的意见。
这本书讨论的权力转移、矛盾的连接，以及未来的子文化，将塑造未来的营销。它将为WOW营销势在必行的未来场景打下基础。它将解释如何WOW营销，提高营销生产力

Ruby is an interpreted language, capable of saving programmers considerable time during program development since no compilation and linking are necessary. It is ideal for writing text-processing applications, server-side scripts, application prototypes, mathematics, and for many everyday programming tasks. Reviews Ruby's clever syntax and demonstrates why that makes it a perfect choice for beginning programmers, and also shows how its multipurpose capabilities make it a sound choice for experienced developers Explores Ruby's uses for prototyping, text processing, and other tasks

Lavishly illustrated with more than 450 images, A Typographic Workbook, Second Edition explains the process successful designers use to select, space, and creatively integrate fonts. This essential text demonstrates the use of type as a dynamic and expressive communication tool. This edition provides new and updated coverage of a broad range of topics–from a logical, clear historical overview of the craft to the latest digital technologies. Known for its highly interactive format, this Second Edition continues to include helpful review questions and multiple-choice quizzes, as well as many new projects and skill-building exercises that help readers immediately apply what they have learned. A Typographic Workbook, Second Edition is a valuable professional resource for working designers and an indispensable training tool for graphic design students.

Learn how to transfer typographic principles to the web Typographers who lack web design skills have begun to realize the potential of web-based type and they want to learn how to use it. This practical book applies decades of typographic theory and practice directly to web design using HTML and CSS. Clear explanations of all typographic rules and examples of successful and unsuccessful typographic solutions are covered to help you gain a solid understanding of the possibilities of web typography. Exercises in both HTML and CSS are included and are supported by a secure site with solutions, critiques, and revisions for each lesson, enabling you to think like a typographer while writing in HTML and CSS. Typography expert Laura Franz takes you on a journey to learn ways to help readers find, understand, and connect with words, ideas, and information they seek. You'll learn how to choose fonts, create rhythm and tension, organize information, create a system of hierarchy, work with tabular information, apply a typographic system across multiple pages, build a font library, and garner beneficial lessons from historical approaches to typography. Delivers all typographic rules in a clear, straightforward manner Provides time-tested typography rules to follow, explains why they work and when to break them Presents opportunities to test rules with hands-on exercises in HTML and CSS Includes an array of helpful examples and solutions to common challenges Typographic Web Design serves as a clear, approach guide to showing you how to use typography for the web with HTML and CSS.

Classic textbook for an introductory course in nuclear reactor analysis that introduces the nuclear engineering student to the basic scientific principles of nuclear fission chain reactions and lays a foundation for the subsequent application of these principles to the nuclear design and analysis of reactor cores. This text introduces the student to the fundamental principles governing nuclear fission chain reactions in a manner that renders the transition to practical nuclear reactor design methods most natural. The authors stress throughout the very close interplay between the nuclear analysis of a reactor core and those nonnuclear aspects of core analysis, such as thermal-hydraulics or materials studies, which play a major role in determining a reactor design.

The definitive guide to the basics of one of the most popular operating systems in the world Whether you're a first-time Linux user or you're migrating from another operating system, this book is an ideal introductory guide for getting comfortable with the building-block nature of Linux. Written by bestselling author Christopher Negus, this guide is packed with in-depth descriptions on the basics of Linux desktops, servers, and programming tools and gets you up to speed on all the new and exciting features of the newest version: Linux 2010. Negus walks you through transitioning from Windows or Mac and helps you find the Linux distribution that best meets your needs. You'll explore more than 18 Linux distributions, including the latest versions of Ubuntu, Fedora, Debian, OpenSUSE, Slackware, Knoppix, Gentoo, Mandriva, SLAX, and more. Plus, you'll discover how to set up secure, fully functioning Linux server systems and get up-to-date installation advice. Servers as an ideal introduction to the newest version of the Linux operating system, and written by the unparalleled, bestselling author Christopher Negus Features valuable examples that show how people have implemented Linux in the real world Shares hands-on instructions on how to install a Linux server system Offers step-by-step descriptions of key desktop and server components Includes more than 18 Linux distributions on the accompanying CD-ROM and DVD Linux Bible 2010 Edition walks you through the details of the various Linux distributions and updates you on the latest networking, desktop, and server enhancements.

Interest in power systems economics is gaining momentum with the recent power supply shortages in America and the rising cost of fossil fuels. The involvement of independent power generators, brokers and distributors has changed the way in which power systems operate. Kirschen and Strbac use a combination of traditional engineering techniques and fundamental economics to address the long-term problems of power system development in a competitive environment. Power system engineers, operators, planners and policy makers working in the deregulated environment will value this practical guide, also of great interest to postgraduate and advanced undergraduate students in electrical and power engineering. Outlines the principles of competitive electricity markets alongside the operation and development of the supporting transmission and distribution networks Applies basic economic principles to power system operating and planning Written by recognised experts in the field For further information and to register forthe solutions manual visit: http://www.wiley.com/go/powersystemeconomics

Finding a good data scientist has been likened to hunting for a unicorn: the required combination of technical skills is simply very hard to find in one person. In addition, good data science is not just rote application of trainable skill sets; it requires the ability to think flexibly about all these areas and understand the connections between them. This book provides a crash course in data science, combining all the necessary skills into a unified discipline.
Unlike many analytics books, computer science and software engineering are given extensive coverage since they play such a central role in the daily work of a data scientist. The author also describes classic machine learning algorithms, from their mathematical foundations to real-world applications. Visualization tools are reviewed, and their central importance in data science is highlighted. Classical statistics is addressed to help readers think critically about the interpretation of data and its common pitfalls. The clear communication of technical results, which is perhaps the most undertrained of data science skills, is given its own chapter, and all topics are explained in the context of solving real-world data problems. The book also features:
• Extensive sample code and tutorials using Python™ along with its technical libraries
• Core technologies of “Big Data,” including their strengths and limitations and how they can be used to solve real-world problems
• Coverage of the practical realities of the tools, keeping theory to a minimum; however, when theory is presented, it is done in an intuitive way to encourage critical thinking and creativity
• A wide variety of case studies from industry
• Practical advice on the realities of being a data scientist today, including the overall workflow, where time is spent, the types of datasets worked on, and the skill sets needed
The Data Science Handbook is an ideal resource for data analysis methodology and big data software tools. The book is appropriate for people who want to practice data science, but lack the required skill sets. This includes software professionals who need to better understand analytics and statisticians who need to understand software. Modern data science is a unified discipline, and it is presented as such. This book is also an appropriate reference for researchers and entry-level graduate students who need to learn real-world analytics and expand their skill set.
FIELD CADY is Principal Data Scientist at Maana, Inc. where he applies Big Data tools to solve industrial problems. He has a BS in Physics from Stanford University, an MS in Applied Mathematics from the University of Washington, and an MS in Computer Science from Carnegie Mellon University.

Everything we know about drugs-from acid to epidemics to DARE and salvia-turns out to be wrong Stock up on munchies and line up your water bottles: journalist Ryan Grim will take you on a cross-country tour of illicit drug use in the U.S.-from the agony (the huge DEA bust of an acid lab in an abandoned missile silo in Kansas) to the ecstasy (hallucinogens at raves and music festivals). Along the way, Grim discovers some surprising truths. Did anti-drug campaigns actually encourage more drug use? Did acid really disappear in the early 2000s? And did meth peak years ago? Did our Founding Fathers-or, better yet, their wives-get high just as much as we do? Traces the evolution of United States's long and twisted relationship with drugs Gives surprising answers to questions such as: how did heroin become popular, when did the meth epidemic peak, and has LSD gone the way of Quaaludes Based on solid reporting and wide-ranging research-including surveys, reports, historical accounts, and more Not since Eric Schlosser ventured underground to marijuana's black market in Reefer Madness has a reporter trained such a keen eye on drugs and culture. A powerful and often shocking history of one of our knottiest social and cultural problems, This is Your Country on Drugs leads you on a profound exploration of what it means to be an American.

Product Description
The only official verbal review for the GMAT from the creators of the test
Anyone preparing for the Graduate Management Admission Test® (GMAT) knows it's important to study with the experts. With The Official GMAT Verbal Review, 2nd Edition, you'll get questions, answers, and explanations straight from the source. The only official verbal review for the GMAT Exam, this book targets your study and helps you improve your verbal skills by focusing on your ability to read and comprehend written material, to reason and evaluate arguments, and to correct written material to conform to standard English. Inside, you'll find
300 actual questions from past GMAT tests, including 75 questions new to this edition
Sections on Reading Comprehension, Critical Reasoning, Sentence Correction, and Analytical Writing Assessment
Questions organized in order of difficulty to save study time
The Graduate Management Admission Council certifies all content so you can trust that you're getting expert guidance as you prepare for the GMAT Exam.
The Graduate Management Admission Council® (GMAC) is the association of leading graduate business schools around the world. GMAC's mission is to meet the needs of business schools and students through a wide array of products, services, and programs. It is the owner and administrator of the Graduate Management Admissions Test® (GMAT), the first and only standardized test specifically designed for graduate business and management programs. Available in nearly 100 countries, it is the global standard for entry to the MBA degree course.
From the Back Cover
The Official GUIDE FOR GMAT® verbal review
2nd EDITION
Anyone preparing for the GMAT knows it's important to study with the experts. With The Official Guide for GMAT® Verbal Review, 2nd Edition, you'll get questions, answers, and explanations straight from the source. An excellent supplement to The Official Guide for GMAT ® Review, 12th Edition, this book helps you target your study and further hone your written and verbal skills. Inside you'll find:
300 actual questions from past GMAT tests—including more than 75 questions new to this edition
Sections on Reading Comprehension, Critical Reasoning, and Sentence Correction
Questions organized in order of difficulty to save study time
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Praise for Private Equity
Private Equity: History, Governance, and Operations is an invaluable guide to understanding the world of private equity investing. Harry Cendrowski and his colleagues have drawn on their extensive experience and expertise to produce a book that is remarkably comprehensive and authoritative."-Robert Larson, Chairman, Lazard Real Estate Partners LLC and Larson Realty Group Managing Director, Lazard Alternative Investments
Private Equity: History, Governance, and Operations is an essential text for any business/finance professional′s library. Applicable to both seasoned private equity gurus and students of the industry, its in–depth analysis of ′Best Practices′ is well researched and clearly written."-William Campbell, Managing Director, W.Y. Campbell & Company
This is an interesting and very well–written book. It not only clearly describes the history and techniques of private equity investing, it also provides a thorough examination of the rarely appreciated relationships among internal control design and operation, corporate governance and sound investment decision–making and management. It is an important contribution to the literature of finance."-Barry Epstein, PhD, CPA, Partner, Russell Novak & Company, LLP, and author of Wiley GAAP 2008, The Handbook of Accounting and Auditing, and Wiley IFRS 2008
Harry Cendrowski really hits a homerun with his newest book about the private equity (PE) industry. A definitive, authoritative text on the subject, it answered all my questions, plus some, and gave me a complete frame of reference where I now feel well informed on PE. I would recommend this book to anyone connected to the PE industry, business advisors, academics, and business owners."- Parnell Black, MBA, CPA, CVA, Chief Executive Officer, National Association of Certified Valuation Analysts (NACVA)
The timing could not be better to learn more about the current best practices and governance in the world of private equity. What was once an exclusive asset class reserved for the largest, most sophisticated investors has now become a mainstream alternative investment option for investors of all sizes. Still, many investors do not fully understand how the business works. Private Equity: History, Governance, and Operations endows its readers with an A–to–Z education on this emerging asset class, irrespective of their previous experiences."-Maribeth S. Rahe, President and Chief Executive Officer, Fort Washington Investment Advisors, Inc. & Fort Washington Capital Partners
As a private equity practitioner in the financial services space, I found this book to be a comprehensive–and comprehendible–resource covering all relevant aspects of the business of private equity. This book provides valuable ′how–to′s′ for improving the likelihood of having successful portfolio companies, with successful exits. Furthermore, both veteran and prospective PE investors now have a resource available to help them screen PE opportunities that best fit with their risk and return objectives."-Scott B. McCallum, Principal, Resource Financial Institutions Group, Inc.
For years, private equity has been a misunderstood asset class. Harry Cendrowski′s book defines private equity in clear, concise terms. Anyone in the financial world will benefit from the insights, guidelines, and experiences detailed in Private Equity: History, Governance, and Operations."-Bob Clone, Senior Portfolio Manager, Alternative Investments Division, Michigan Department of Treasury

Cay Horstmanns sixth edition of Big Java, Early Objects provides an approachable introduction to fundamental programming techniques and design skills, helping students master basic concepts and become competent coders. Updates for the Java 8 software release and additional visual design elements make this student-friendly text even more engaging. The text is known for its realistic programming examples, great quantity and variety of homework assignments, and programming exercises that build student problem-solving abilities. This edition now includes problem solving sections, more example code online, and exercise from Science and Business. This text is an unbound, three hole punched version.