Trump Strategies for Real Estate offers unbeatable insider advice for every serious real estate investor—beginners and old pros alike. For more than twenty–five years, author George Ross has been one of Donald Trump’s chief advisors and intimately involved with many of Trump’s biggest real estate deals. Now, Ross teams up with bestselling real estate author Andrew McLean to present Trump’s real estate investment strategies so that even small investors can invest like Trump. You’ll learn how Trump identifies potential properties and how he finances, negotiates, and markets his big deals. Not everyone has Trump’s money or name, but everyone, even you, can use his tactics and strategies to win big in real estate.

How to design and market services to create outstanding customer experiences Service design thinking is the designing and marketing of services that improve the customer experience, and the interactions between the service providers and the customers. If you have two coffee shops right next to each other, and each sell the exact same coffee at the exact same price, service design is what makes you walk into one and not the other. Maybe one plays music and the other doesn't. Maybe one takes credit cards and the other is cash only. Maybe you like the layout of one over the other, or one has more comfortable seating. Maybe the staff at one is friendlier, or draws fun shapes on the top of their lattes. All of these nuances relate to service design. This Is Service Design Thinking combines the knowledge of twenty-three international authors and even more online contributors from the global service design community and is divided into three sections: Basics: outlines service design thinking along five basic principles Tools: describing a variety of tools and methods used in Service Design Thinking Cases: vivid examples for the introduced fundamentals with real-life case studies from 5 companies that did inspiring projects within the field of Service Design At the end, a one-page "Customer Journey Canvas" is included, which can be used to quickly sketch any service on a single sheet of paper—capturing different stakeholder concerns: e.g. customers, front-line staff and management.

This book is a practical guide to discovering and exploiting security flaws in web applications. The authors explain each category of vulnerability using real-world examples, screen shots and code extracts. The book is extremely practical in focus, and describes in detail the steps involved in detecting and exploiting each kind of security weakness found within a variety of applications such as online banking, e-commerce and other web applications.
The topics covered include bypassing login mechanisms, injecting code, exploiting logic flaws and compromising other users. Because every web application is different, attacking them entails bringing to bear various general principles, techniques and experience in an imaginative way. The most successful hackers go beyond this, and find ways to automate their bespoke attacks. This handbook describes a proven methodology that combines the virtues of human intelligence and computerized brute force, often with devastating results.
The authors are professional penetration testers who have been involved in web application security for nearly a decade. They have presented training courses at the Black Hat security conferences throughout the world. Under the alias "PortSwigger", Dafydd developed the popular Burp Suite of web application hack tools.

A comprehensive look at the emerging science of networks Network science helps you design faster, more resilient communication networks; revise infrastructure systems such as electrical power grids, telecommunications networks, and airline routes; model market dynamics; understand synchronization in biological systems; and analyze social interactions among people. This is the first book to take a comprehensive look at this emerging science. It examines the various kinds of networks (regular, random, small-world, influence, scale-free, and social) and applies network processes and behaviors to emergence, epidemics, synchrony, and risk. The book's uniqueness lies in its integration of concepts across computer science, biology, physics, social network analysis, economics, and marketing. The book is divided into easy-to-understand topical chapters and the presentation is augmented with clear illustrations, problems and answers, examples, applications, tutorials, and a discussion of related Java software. Chapters cover: Origins Graphs Regular Networks Random Networks Small-World Networks Scale-Free Networks Emergence Epidemics Synchrony Influence Networks Vulnerability Net Gain Biology This book offers a new understanding and interpretation of the field of network science. It is an indispensable resource for researchers, professionals, and technicians in engineering, computing, and biology. It also serves as a valuable textbook for advanced undergraduate and graduate courses in related fields of study.
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网络科学:原理与应用

Dr. Plait created his popular web site: http://www.badastronomy.com/index.html, to debunk bad astronomy in popular culture. This website proved popular, which led to this first book by Plait, that carries on from the website and in a detailed and clear fashion criticises and disproves popular myths and misconceptions relating to astronomy, and promotes science as a means of explaining the skies.

The work describes 24 common astronomical fallacies, including the beliefs that the Coriolis effect determines the direction that water drains in a bathtub, and that planetary alignments can cause disaster on Earth. The author sharply and convincingly dismisses astrology, creationism, and UFO sightings, and explains the principles behind basic general concepts (the Big Bang, why the sky is blue, etc.).

Praise for the Fourth Edition: "This book is ...an excellent source of examples for regression analysis. It has been and still is readily readable and understandable." --Journal of the American Statistical Association Regression analysis is a conceptually simple method for investigating relationships among variables. Carrying out a successful application of regression analysis, however, requires a balance of theoretical results, empirical rules, and subjective judgment. Regression Analysis by Example, Fifth Edition has been expanded and thoroughly updated to reflect recent advances in the field. The emphasis continues to be on exploratory data analysis rather than statistical theory. The book offers in-depth treatment of regression diagnostics, transformation, multicollinearity, logistic regression, and robust regression. The book now includes a new chapter on the detection and correction of multicollinearity, while also showcasing the use of the discussed methods on newly added data sets from the fields of engineering, medicine, and business. The Fifth Edition also explores additional topics, including: Surrogate ridge regression Fitting nonlinear models Errors in variables ANOVA for designed experiments Methods of regression analysis are clearly demonstrated, and examples containing the types of irregularities commonly encountered in the real world are provided. Each example isolates one or two techniques and features detailed discussions, the required assumptions, and the evaluated success of each technique. Additionally, methods described throughout the book can be carried out with most of the currently available statistical software packages, such as the software package R. Regression Analysis by Example, Fifth Edition is suitable for anyone with an understanding of elementary statistics.

The high-level language of R is recognized as one of the most powerful and flexible statistical software environments, and is rapidly becoming the standard setting for quantitative analysis, statistics and graphics. R provides free access to unrivalled coverage and cutting-edge applications, enabling the user to apply numerous statistical methods ranging from simple regression to time series or multivariate analysis.
Building on the success of the author’s bestselling Statistics: An Introduction using R, The R Book is packed with worked examples, providing an all inclusive guide to R, ideal for novice and more accomplished users alike. The book assumes no background in statistics or computing and introduces the advantages of the R environment, detailing its applications in a wide range of disciplines.
* Provides the first comprehensive reference manual for the R language, including practical guidance and full coverage of the graphics facilities.
* Introduces all the statistical models covered by R, beginning with simple classical tests such as chi-square and t-test.
* Proceeds to examine more advance methods, from regression and analysis of variance, through to generalized linear models, generalized mixed models, time series, spatial statistics, multivariate statistics and much more.
The R Book is aimed at undergraduates, postgraduates and professionals in science, engineering and medicine. It is also ideal for students and professionals in statistics, economics, geography and the social sciences.

《网络营销3.0：Google，社会化媒体和博客引爆的集客式营销》是一本网络营销的高级指南。它将Web上各种形式的媒体有机地联系在一起，试图打造一个后数字时代的新型营销模式，即集客式营销。
《网络营销3.0：Google，社会化媒体和博客引爆的集客式营销》非常适用于有心在新媒体时代有所作为的营销人员和创业者，对各类相关从业者而言也不失为拓展自身认知的参考读物。它不仅教你如何制作富有吸引力的内容使顾客自己上门，更阐明了如何利用各种网络媒介提升自己的影响力，取得1+1=3的营销效果。 Stop pushing your message "out" and start pulling your customers "in"Traditional "outbound" marketing methods like cold-calling, email blasts, advertising, and direct mail are increasingly less effective. People are getting better at blocking these interruptions out using Caller ID, spam protection, TiVo, etc. People are now increasingly turning to Google, social media, and blogs to find products and services. "Inbound Marketing" helps you take advantage of this change by showing you how to get found by customers online."Inbound Marketing" is a how-to guide to getting found via Google, the blogosphere, and social media sites. - Improve your rankings in Google to get more traffic - Build and promote a blog for your business - Grow and nurture a community in Facebook, LinkedIn, Twitter, etc. - Measure what matters and do more of what works onlineThe rules of marketing have changed, and your business can benefit from this change." Inbound Marketing" shows you how to get found by more prospects already looking for what you have to sell.
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网络营销3.0: Google,社会化媒体和博客引爆的集客式营销

The new edition of the classic bestseller that launched the data warehousing industry covers new approaches and technologies, many of which have been pioneered by Inmon himself In addition to explaining the fundamentals of data warehouse systems, the book covers new topics such as methods for handling unstructured data in a data warehouse and storing data across multiple storage media Discusses the pros and cons of relational versus multidimensional design and how to measure return on investment in planning data warehouse projects Covers advanced topics, including data monitoring and testing Although the book includes an extra 100 pages worth of valuable content, the price has actually been reduced from $65 to $55

Praise for Financial Statement Analysis A Practitioner's Guide Third Edition"This is an illuminating and insightful tour of financial statements, how they can be used to inform, how they can be used to mislead, and how they can be used to analyze the financial health of a company." -Professor Jay O. LightHarvard Business School "Financial Statement Analysis should be required reading for anyone who puts a dime to work in the securities markets or recommends that others do the same." -Jack L. RivkinExecutive Vice President (retired) Citigroup Investments "Fridson and Alvarez provide a valuable practical guide for understanding, interpreting, and critically assessing financial reports put out by firms. Their discussion of profits-'quality of earnings'-is particularly insightful given the recent spate of reporting problems encountered by firms. I highly recommend their book to anyone interested in getting behind the numbers as a means of predicting future profits and stock prices." -Paul BrownChair-Department of Accounting Leonard N. Stern School of Business, NYU "Let this book assist in financial awareness and transparency and higher standards of reporting, and accountability to all stakeholders." -Patricia A. Small Treasurer Emeritus, University of California Partner, KCM Investment Advisors "This book is a polished gem covering the analysis of financial statements. It is thorough, skeptical and extremely practical in its review." -Daniel J. Fuss Vice Chairman Loomis, Sayles and Company, LP
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财务报表分析(第3版)

Now updated with new measurement methods and new examples, How to Measure Anything shows managers how to inform themselves in order to make less risky, more profitable business decisions This insightful and eloquent book will show you how to measure those things in your own business, government agency or other organization that, until now, you may have considered "immeasurable," including customer satisfaction, organizational flexibility, technology risk, and technology ROI. Adds new measurement methods, showing how they can be applied to a variety of areas such as risk management and customer satisfaction Simplifies overall content while still making the more technical applications available to those readers who want to dig deeper Continues to boldly assert that any perception of "immeasurability" is based on certain popular misconceptions about measurement and measurement methods Shows the common reasoning for calling something immeasurable, and sets out to correct those ideas Offers practical methods for measuring a variety of "intangibles" Provides an online database (www.howtomeasureanything.com) of downloadable, practical examples worked out in detailed spreadsheets Written by recognized expert Douglas Hubbard—creator of Applied Information Economics—How to Measure Anything, Third Edition illustrates how the author has used his approach across various industries and how any problem, no matter how difficult, ill defined, or uncertain can lend itself to measurement using proven methods.

An all-in-one guide to online marketing from the "New York Times" bestselling author of "Never Cold Call Again" In "Never Cold Call Again, "Frank Rumbauskas shows salespeople how to achieve sales greatness without using those dreaded old tactics like cold calling. Now, in "The Never Cold Call Again Online Playbook, "he gives small business owners, independent professionals, and entrepreneurs a complete, all-in-one guide to the best practices of effective online marketing. The best marketers know all the secrets of using the Internet to fuel business growth. With "The Never Cold Call Again Online Playbook, "you'll have access to all the best proven Internet marketing wisdom, tactics, strategies, and tools. You'll learn how to develop a complete online marketing system that boosts sales and brings in customers galore. A comprehensive toolkit for creating a complete, powerful, and effective online marketing program for your business Written by online marketing guru Frank Rumbauskas, bestselling author of "Never Cold Call Again "and "Selling Sucks" A revolutionary system for increasing sales without tired old selling tactics that no longer work anyway How to explode your business with social media sites like Twitter and Facebook For anyone who owns or operates a business and wants to increase their sales, profits, and visibility online, "The Never Cold Call Again Online Playbook "is the ultimate practical resource.
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网络成功营销权威指南

This is a celebration of Superman's life and history - in time for his 75th birthday. How has the Big Blue Boy Scout stayed so popular for so long? How has he changed with the times, and what essential aspects of him have remained constant? This fascinating biography examines Superman as a cultural phenomenon through 75 years of action-packed adventures, from his early years as a social activist in circus tights to his growth into the internationally renowned demigod he is today. Chronicles the ever-evolving Man of Steel and his world - not just the men and women behind the comics, movies and shows, but his continually shifting origin story, burgeoning powers, and the colorful cast of trusted friends and deadly villains that surround him. Places every iteration of the Man of Steel into the character's greater, decades-long story: from Bud Collyer to Henry Cavill, World War II propagandist to peanut butter pitchman, "Super Pup to Super Friends" , comic strip to broadway musical, Lori Lemaris to Lois & Clark - it's all here Affectionate, in-depth analyses of the hero's most beloved adventures, in and out of the comics - his most iconic "Golden Age" tales, goofiest "Silver Age" exploits, and the contemporary film, television, and comics stories that keep him alive today. It is written by NPR book critic, blogger, and resident comic book expert, Glen Weldon.

"If you re even thinking of doing any security engineering, you need to read this book. It s the first, and only, end-to-end modern security design and engineering book ever written." Bruce Schneier "Many people are anxious about Internet security for PCs and servers," says leading expert Ross Anderson, "as if that s all there is when in reality security problems have just begun. By 2003, there may be more mobile phones on the Net than PCs, and they will be quickly followed by network-connected devices from refrigerators to burglar alarms to heart monitors. How will we manage the risks?" Dense with anecdotes and war stories, readable, up-to-date and full of pointers to recent research, this book will be invaluable to you if you have to design systems to be resilient in the face of malice as well as error. Anderson provides the tools and techniques you ll need, discusses what s gone wrong in the past, and shows you how to get your design right the first time around. You don t need to be a security expert to understand Anderson s truly accessible discussion of: Security engineering basics, from protocols, cryptography, and access controls to the nuts and bolts of distributed systems The lowdown on biometrics, tamper resistance, security seals, copyright marking, and many other protection technologies for many of them, this is the first detailed information in an accessible textbook What sort of attacks are done on a wide range of systems from banking and medical records through burglar alarms and smart cards to mobile phones and e-commerce and how to stop them Management and policy issues how computer security interacts with the law and with corporate culture

The simple, untold truth about anxiety and depression is that they are habits of insecurity--and, like all habits, they can be broken. In this new edition of the highly successful "Self-Coaching," Dr. Joseph Luciani shows you how to change your way of thinking and develop a healthy, adaptive way of living through his proven Self-Talk strategy for coaching yourself back to health.

《LTE:UMTS长期演进理论与实践》系统、深入、全面地介绍了LTE的背景、动因和技术内容，涵盖了基本理论基础、物理层技术设计、网络协议架构以及系统部署和性能分析等方方面面。《LTE:UMTS长期演进理论与实践》理论基础分析完整深刻，技术描述翔实完备，协议介绍深入浅出，部署和实现则思考缜密。《LTE:UMTS长期演进理论与实践》重点对LTE所涉及的关键技术体系作了详细分析和介绍，对于规范的设计和相关技术的对应关系作了深刻描述，对读者理解和研究LTE及其未来技术发展有很大的帮助。
《LTE:UMTS长期演进理论与实践》读者对象可涵盖移动通信领域研究、开发、系统设计、网络运营等相关人员。同时也可供高校通信及相关专业师生参考。 "Where this book is exceptional is that the reader will not just learn how LTE works but why it works."
— Adrian Scrase , ETSI Vice-President, International Partnership Projects LTE - The UMTS Long Term Evolution: From Theory to Practice provides the reader with a comprehensive system-level understanding of LTE, built on explanations of the theories which underlie it. The book is the product of a collaborative effort of key experts representing a wide range of companies actively participating in the development of LTE, as well as academia. This gives the book a broad, balanced and reliable perspective on this important technology. Lucid yet thorough, the book devotes particular effort to explaining the theoretical concepts in an accessible way, while retaining scientific rigour. It highlights practical implications and draws comparisons with the well-known WCDMA/HSPA standards. The authors not only pay special attention to the physical layer, giving insight into the fundamental concepts of OFDMA, SC-FDMA and MIMO, but also cover the higher protocol layers and system architecture to enable the reader to gain an overall understanding of the system. Key Features: Draws on the breadth of experience of a wide range of key experts from both industry and academia, giving the book a balanced and broad perspective on LTE Provides a detailed description and analysis of the complete LTE system, especially the ground-breaking new physical layer Offers a solid treatment of the underlying advances in fundamental communications and information theory on which LTE is based Addresses practical issues and implementation challenges related to the deployment of LTE as a cellular system Includes an accompanying website containing a complete list of acronyms related to LTE, with a brief description of each (http://www.wiley.com/go/sesia_theumts) This book is an invaluable reference for all research and development engineers involved in LTE implementation, as well as graduate and PhD students in wireless communications. Network operators, service providers and R&D managers will also find this book insightful.
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LTE—UMTS长期演进理论与实践

Hugely successful and popular text presenting an extensive and comprehensive guide for all R users
The R language is recognized as one of the most powerful and flexible statistical software packages, enabling users to apply many statistical techniques that would be impossible without such software to help implement such large data sets. R has become an essential tool for understanding and carrying out research.
This edition:
- Features full colour text and extensive graphics throughout.
- Introduces a clear structure with numbered section headings to help readers locate information more efficiently.
- Looks at the evolution of R over the past five years.
- Features a new chapter on Bayesian Analysis and Meta-Analysis.
- Presents a fully revised and updated bibliography and reference section.
- Is supported by an accompanying website allowing examples from the text to be run by the user.