Wiley — Publisher (872)
Security Engineering [Book] Douban
author: Ross J. Anderson publishing house: Wiley 2008 - 4
The world has changed radically since the first edition of this book was published in 2001. Spammers, virus writers, phishermen, money launderers, and spies now trade busily with each other in a lively online criminal economy and as they specialize, they get better. In this indispensable, fully updated guide, Ross Anderson reveals how to build systems that stay dependable whether faced with error or malice. Here?s straight talk on critical topics such as technical engineering basics, types of attack, specialized protection mechanisms, security psychology, policy, and more.
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信息安全工程(第2版)(国外计算机科学经典教材)
Financial Risk Manager Handbook (Wiley Finance) [Book] Douban
author: Philippe Jorion / GARP publishing house: Wiley 2005 - 5
An essential guide to financial risk management and the best way to ace the GARP FRM(r) Exam
The Financial Risk Management Exam (FRM Exam) is given by the Global Association of Risk Professionals (GARP) annually in November for risk professionals who want to earn FRM certification. Written with the full support of GARP and providing questions and solutions from previous exams, this is the definitive guide for those preparing to take the FRM Exam as well as a valued working reference for risk professionals.
Phillipe Jorion, PhD, MBA (Irvine, CA), is a Professor of Finance at the Graduate School of Management at UC Irvine. The Global Association of Risk Professionals (GARP) oversees the FRM(r) Certification Program and is the leading association for risk professionals, with over 38,000 members worldwide.
Pentaho Kettle Solutions [Book] Douban
author: Matt Casters / Roland Bouman publishing house: Wiley 2010 - 9
A complete guide to Pentaho Kettle, the Pentaho Data lntegration toolset for ETL This practical book is a complete guide to installing, configuring, and managing Pentaho Kettle. If you’re a database administrator or developer, you’ll first get up to speed on Kettle basics and how to apply Kettle to create ETL solutions—before progressing to specialized concepts such as clustering, extensibility, and data vault models. Learn how to design and build every phase of an ETL solution. Shows developers and database administrators how to use the open-source Pentaho Kettle for enterprise-level ETL processes (Extracting, Transforming, and Loading data) Assumes no prior knowledge of Kettle or ETL, and brings beginners thoroughly up to speed at their own pace Explains how to get Kettle solutions up and running, then follows the 34 ETL subsystems model, as created by the Kimball Group, to explore the entire ETL lifecycle, including all aspects of data warehousing with Kettle Goes beyond routine tasks to explore how to extend Kettle and scale Kettle solutions using a distributed “cloud” Get the most out of Pentaho Kettle and your data warehousing with this detailed guide—from simple single table data migration to complex multisystem clustered data integration tasks. From the Back Cover The ultimate resource on building and deploying data integration solutions with Kettle Kettle is a scaleable and extensible open source ETL and data integration tool that lets you extract data from databases, flat and XML files, web services, ERP systems, and OLAP cubes. It provides over 120 built-in transformation steps to validate, cleanse, and conform data, as well as numerous options to load data into data warehouses and many other targets. Kettle is a comprehensive, low-cost alternative to traditional data integration tools like Informatica PowerCenter, IBM InfoSphere DataStage, and BusinessObjects Data Integrator. This book explains in detail how to use Kettle to create, test, and deploy your own ETL and data integration solutions. You'll learn to use Kettle's programs to create transformations and jobs, use version control, audit data, and schedule your ETL solution. Then you'll progress to more advanced concepts such as clustering and cloud computing, real-time data integration, loading a Data Vault model, and extending Kettle by building your own plugins. In addition, you'll find hands-on examples and case studies that show exactly how to put Kettle's features into practice. Explore the components of the Kettle ETL toolset
Discover how to install and configure Kettle and connect it to various data sources and targets
Design and build every aspect of an ETL solution using Kettle
Learn how to load a data warehouse with Kettle
Understand the steps for deploying and scheduling ETL solutions
Gain the skills to integrate Kettle with third-party products
Learn to extend Kettle and build your own plugins
Use clustering and cloud computing to scale and improve the performance of your Kettle ETL solutions
Find out how to use Kettle for real-time data integration
Luxury Brand Management [Book] Douban
author: Michel Chevalier / Gerald Mazzalovo publishing house: Wiley 2008 - 3
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A fascinating and comprehensive examination of the different dimensions of luxury management in various sectors. This is a powerful book for marketers, advertisers and brand managers in understanding the intricacies of the luxury market- how it is designed, defined and divined. Written by the authors of Pro-Logo, this book sets the benchmark for luxury brand management.
Hey, Whipple, Squeeze This [Book] Douban
author: Luke Sullivan publishing house: Wiley 2012 - 3
The classic (and irreverent) bestselling guide to creating great advertising Hey Whipple, Squeeze This has inspired a generation of ad students, copywriters, and young creatives to make their mark in the industry. But students need new guidance to ply their craft now in the digital world. This new fourth edition explains how to bring brand stories into interactive, dynamic places online, in addition to traditional television, radio, print, and outdoor ads. Creativity is still king, but this new edition contains: Important new chapters and updates that bring Whipple into the new digital world New content and examples for how to use social media and other emerging platforms Illustrate what's changing in the new world of advertising—and what isn't Hey Whipple, Squeeze This! will help sharpen your writing chops, unleash your creativity, and help raise the level of your work from hack to master craftsman.
Life's Other Secret [Book] Douban
author: Ian Stewart publishing house: Wiley 1999 - 1
" Stewart writes with such compelling clarity that general readers can share in the intellectual daring of his perspective." — Booklist An invitation to a hidden world In Life’ s Other Secret, mathematician and award-winning science writer Ian Stewart reveals the way mathematics describes the origin, structure, and evolution of life. Featuring a sumptuous gallery of color illustrations demonstrating nature’ s intricate wonders, here is an intriguing invitation to enter a world deepe than DNA, a world where number series bloom in springtime and equations gallop across the plains. From the latest theory of how life started to the rules governing the shapes into which animals grow to the ancient patterns of evolution, Stewart illuminates the fundamental forces that shape our world.
How to Measure Anything [Book] Douban
author: Douglas W. Hubbard publishing house: Wiley 2010 - 4
Now updated with new research and even more intuitive explanations, a demystifying explanation of how managers can inform themselves to make less risky, more profitable business decisions This insightful and eloquent book will show you how to measure those things in your own business that, until now, you may have considered "immeasurable," including customer satisfaction, organizational flexibility, technology risk, and technology ROI. Adds even more intuitive explanations of powerful measurement methods and shows how they can be applied to areas such as risk management and customer satisfaction Continues to boldly assert that any perception of "immeasurability" is based on certain popular misconceptions about measurement and measurement methods Shows the common reasoning for calling something immeasurable, and sets out to correct those ideas Offers practical methods for measuring a variety of "intangibles" Adds recent research, especially in regards to methods that seem like measurement, but are in fact a kind of "placebo effect" for management - and explains how to tell effective methods from management mythology Written by recognized expert Douglas Hubbard-creator of Applied Information Economics-"How to Measure Anything, Second Edition" illustrates how the author has used his approach across various industries and how any problem, no matter how difficult, ill defined, or uncertain can lend itself to measurement using proven methods.
Inside the Investor's Brain [Book] Douban
author: Richard L. Peterson publishing house: Wiley 2007 - 7
Unique insights into how the mind of an investor operates and how developing emotional awareness leads to long-term success Inside the Investor's Brain provides readers with specific techniques for understanding their financial psychology, so that they can improve their own performance and learn how to outsmart other investors. Chapter by chapter, author Richard Peterson addresses various mental traps and how they play a role in investing. Through examples, such as a gambling experiment with playing cards, the author shows readers how being aware of the subconscious can separate the smart investors from the average ones. This book also contains descriptions of the work of neuroscientists, financial practitioners, and psychologists, offering an expert's view into the mind of the market. Innovative and accessible, Inside the Investor's Brain gives investors the tools they need to better understand how emotions and mental biases affect the way they manage money and react to market moves.
Assembly Language Step-by-step [Book] Douban
author: Jeff Duntemann publishing house: Wiley 2000 - 5
The bestselling guide to assembly language-now updated and expanded to include coverage of Linux

This new edition of the bestselling guide to assembly programming now covers DOS and Linux! The Second Edition begins with a highly accessible overview of the internal operations of the Intel-based PC and systematically covers all the steps involved in writing, testing, and debugging assembly programs.

Expert author Jeff Duntemann then presents working example programs for both the DOS and Linux operating systems using the popular free assembler NASM. He also includes valuable information on how to use procedures and macros, plus rare explanations of assembly-level coding for Linux, all of which combine to offer a comprehensive look at the complexities of assembly programming for Intel processors.

Providing you with the foundation to create executable assembly language programs, this book:
* Explains how to use NASM-IDE, a simple program editor and assembly-oriented development environment
* Details the most used elements of the 86-family instruction set
* Teaches about DEBUG, the single most useful tool you have as an assembly language programmer
* Examines the operations that machine instructions force the CPU to perform
* Discusses the process of memory addressing
* Covers coding for Linux

The CD-ROM includes:
* Net-Wide Assembler (NASM) for both DOS and Linux
* NASM-IDE, a command shell and code editor for DOS
* ALINK, a free linker for DOS programming
* All program code examples from the book
Microwave Engineering [Book] Douban
author: David M. Pozar publishing house: Wiley 2004 - 2
Focusing on the design of microwave circuits and components, this valuable reference offers professionals and students an introduction to the fundamental concepts necessary for real world design. The author successfully introduces Maxwell's equations, wave propagation, network analysis, and design principles as applied to modern microwave engineering. A considerable amount of material in this book is related to the design of specific microwave circuits and components, for both practical and motivational value. It also presents the analysis and logic behind these designs so that the reader can see and understand the process of applying the fundamental concepts to arrive at useful results. The derivations are well laid out and the majority of each chapter's formulas are displayed in a nice tabular format every few pages. This Third Edition offers greatly expanded coverage with new material on: Noise; Nonlinear effects; RF MEMs; transistor power amplifiers; FET mixers; oscillator phase noise; transistor oscillators and frequency multiplier.
Pattern-Oriented Software Architecture Volume 4 [Book] Douban
author: Frank Buschmann / Kevlin Henney publishing house: Wiley 2007 - 5
The eagerly awaited Pattern-Oriented Software Architecture (POSA) Volume 4 is about a pattern language for distributed computing. The authors will guide you through the best practices and introduce you to key areas of building distributed software systems. POSA 4 connects many stand-alone patterns, pattern collections and pattern languages from the existing body of literature found in the POSA series. Such patterns relate to and are useful for distributed computing to a single language. The panel of experts provides you with a consistent and coherent holistic view on the craft of building distributed systems. Includes a foreword by Martin Fowler A must read for practitioners who want practical advice to develop a comprehensive language integrating patterns from key literature.
The Little Book That Still Beats the Market [Book] Goodreads Douban
author: Joel Greenblatt publishing house: Wiley 2010 - 9
In 2005, Joel Greenblatt published a book that is already considered one of the classics of finance literature. In The Little Book that Beats the Market—a New York Times bestseller with 300,000 copies in print—Greenblatt explained how investors can outperform the popular market averages by simply and systematically applying a formula that seeks out good businesses when they are available at bargain prices. Now, with a new Introduction and Afterword for 2010, The Little Book that Still Beats the Market updates and expands upon the research findings from the original book. Included are data and analysis covering the recent financial crisis and model performance through the end of 2009. In a straightforward and accessible style, the book explores the basic principles of successful stock market investing and then reveals the author’s time–tested formula that makes buying above average companies at below average prices automatic. Though the formula has been extensively tested and is a breakthrough in the academic and professional world, Greenblatt explains it using 6th grade math, plain language and humor. He shows how to use his method to beat both the market and professional managers by a wide margin. You’ll also learn why success eludes almost all individual and professional investors, and why the formula will continue to work even after everyone “knows” it. While the formula may be simple, understanding why the formula works is the true key to success for investors. The book will take readers on a step–by–step journey so that they can learn the principles of value investing in a way that will provide them with a long term strategy that they can understand and stick with through both good and bad periods for the stock market. As the Wall Street Journal stated about the original edition, “Mr. Greenblatt…says his goal was to provide advice that, while sophisticated, could be understood and followed by his five children, ages 6 to 15. They are in luck. His ‘Little Book’ is one of the best, clearest guides to value investing out there.”
The Eyes of the Skin [Book] Douban
author: Juhani Pallasmaa publishing house: Wiley 2012 - 5
First published in 1996, The Eyes of the Skin has become a classic of architectural theory. This third edition meets readers’ desire for a further understanding of the context of Pallasmaa’s thinking by providing a new essay by architectural author and educator Peter MacKeith. This text combines both a biographical portrait of Pallasmaa and an outline of his architectural thinking, its origins and its relationship to the wider context of Nordic and European thought, past and present. The focus of the essay is on the fundamental humanity, insight and sensitivity of Pallasmaa’s approach to architecture, bringing him closer to the reader. This is illustrated by Pallasmaa’s sketches and photographs of his own work. The new edition also provides a foreword by the internationally renowned architect Steven Holl and a revised introduction by Pallasmaa himself.
Long-Term Secrets to Short-Term Trading [Book] Douban
author: Larry Williams publishing house: Wiley 1999 - 3
"The public thinks speculation is a game of knowing the future, of knowing that which cannot be known. They are wrong. It is a game of developing strategies with winning advantages, of getting the odds on your side, and then working those odds. Here's how I've done just that for the past 35 years.—Larry Williams. Short-term trading is how most traders and would-be traders play the markets. While it offers the greatest financial payoffs, it also presents the greatest challenge, requiring constant attention and vigilance, as well as a very strict plan. Written by Larry Williams, the most recognized and popular technical analyst for the past three decades, this groundbreaking book—his first in almost a decade—provides the blueprint necessary for sound and profitable short-term trading, highlighting the advantages and disadvantages of what can be a fruitful, yet potentially dangerous venture. Sharing his years of experience as a seasoned and successful trader, Williams offers his market wisdom on a wide range of topics, from chaos and speculation to volatility breakouts and profit patterns. With his expert guidance, you'll learn about such fundamentals as how the market moves, what are the three most dominant cycles, when to exit a trade, and how to hold on to winners until the end of your chosen time frame. Along with in-depth analysis of the most effective short-term trading strategies and details on the best theory and implementation of money management, Long-Term Secrets to Short-Term Trading features Williams's winning technical indicators, as well as his thoughts on a broad range of topics. A sampling: "A short-term trader has one objective; to catch the current trend of the market. That's it. That's all you should try to do!" "The shorter your time frame of trading the less money you'll make." "You will never make big money until you learn to hold on to your winners, and the longer you hold the more potential you have for profiteering. . . . It takes time to make money regardless of the activity." "Wealth is not amassed with just good market calls. It also requires correct money management." "I think you need to fear the market and fear yourself. . . . Without fear there is no respect, if you do not respect the markets and fear yourself you will become one more dead body on the long trail of commodity market casualties scattered across the land." Filled with invaluable insight, precise rules and formulas, and helpful advice from one of today's most respected market players, this comprehensive and practical resource will serve as the basis for, if not indeed become, your short-term trading "gospel." "Having known Larry for 25 years, I can truly say that this is his 'magnum opus'; the culmination of a brilliant career; must reading for anyone who trades futures with success as their goal!—Jake Bernstein, President, MBH Commodity Advisors, Northbrook, Illinois.
Beginning SQL [Book] Douban
author: Paul Wilton / John W. Colby publishing house: Wiley 2005
Taking readers through the basics of the language, right up to some more advanced topics, this book is a practical, hands-on resource and aims to keep the reader involved at all times Focuses on the SQL standard and is loaded with detailed examples and code; each chapter includes practice exercises that readers can challenge themselves with before looking at the sample solutions in the appendix Paul Wilton is a successful Wrox "Beginning" book author and is an ideal author to write for those who want a firm grasp of standard SQL before learning the details specific to a particular database product SQL is an international standard for manipulating data in databases and is used by database programmers in all major database systems: Microsoft, IBM, Oracle, MySQL, and many others
Great People Decisions [Book] Douban
author: Claudio Fern?ndez-Ar?oz publishing house: Wiley 2007 - 5
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An insider's guide to finding the right person for the right job every time Great People Decisions is an expert's guide to helping managers and human resources professionals improve their competence and success at finding, assessing, attracting, and integrating great people, whether through external hiring or internal promotion. Anyone can fill a position; the real trick is to find the right person to fill that position, do an excellent job, and go on to achieve the kind of personal and professional success that helps the organization as well as the individual. Great People Decisions argues that filling every position with the perfect person for the job leads to organization-wide success. Executive search consultant Claudio Fern ndez-Ar oz offers his expert insight into every aspect of the search for great people from casting a wide net when searching for candidates (inside and outside of the organization) to avoiding emotional traps when interviewing candidates. Claudio Fern ndez-Ar oz is a partner and member of the global executive committee of one of the world's largest executive search firms, Egon Zehnder International. His articles have appeared in the MIT Sloan Management Review, Global Agenda, and the Harvard Business Review, for whom he wrote the bestselling "Hiring Without Firing."
The Warren Buffett Way [Book] Douban
author: Robert G. Hagstrom publishing house: Wiley 2004 - 10
Book Description
A decade has passed since the book that introduced Warren Buffett to the world - The Warren Buffett Way by Robert Hagstrom - first appeared. Since then, Buffett has solidified his reputation as the greatest investor of all time - quietly amassing a multibillion-dollar fortune, despite the wild fluctuation of the markets.
Although Buffett has claimed time and again that what he does is not beyond anybody else's competence, some people still do not understand how this value investing legend can consistently perform so well. That's where Robert Hagstrom and the Second Edition of The Warren Buffett Way come in. This completely revised and updated look at the Oracle of Omaha encompasses Buffett's numerous investments and accomplishments over the past ten years, as well as the timeless and highly successful investment strategies and techniques he has always used to come out a market winner.
Buffett is back ...and better than before! A decade has passed since the book that introduced the world to Warren Buffett--The Warren Buffett Way by Robert Hagstrom--first appeared. That groundbreaking book spent 21 weeks on the New York Times Hardcover Nonfiction Bestseller list and sold over 1 million copies. Since then, Warren Buffett has solidified his reputation as the greatest investor of all time--becoming even richer and more successful, despite the wild fluctuation of the markets. How does this value investing legend continue to do it? That's where Robert Hagstrom and the Second Edition of The Warren Buffet Way come in. This Second Edition is a completely revised and updated look at the Oracle of Omaha--comprising Buffett's numerous investments and accomplishments over the past ten years, as well as the timeless and highly successful investment strategies and techniques he has always used to come out a market winner.
Rather than presenting Buffett's strategies by stock purchases--as he did in the first edition--Hagstrom makes "Buffett's Way" more accessible to the individual investor by presenting Buffett's basic tenets of investing and illuminating these principles with relevant and up to date examples from Buffett's investments. Readers will also see how Buffett's investing has evolved over time as he has applied his fundamental principles beyond stocks to include other areas--such as private companies, bonds, and foreign currency. No one understands Warren Buffett like Robert Hagstrom. Buffett himself commented that the first edition of The Warren Buffett Way was honest and accurate. The Second Edition of The Warren Buffett Way provides the same integrity and quality of information, with a decade's worth of new material that is sure to please seasoned investors while introducing a new generation of readers to the greatest investor of all time. Robert G. Hagstrom (Villanova, PA) is Senior Vice President of Legg Mason Funds Management and the portfolio manager of the Legg Mason Growth Trust.
He is a member of the Association of Investment Management and Research and the Financial Analysts of Philadelphia.
From Publishers Weekly
Starting with $10,000 in 1956 and today worth some $8.5 billion, with significant holdings in Coca-Cola, Capital Cities/ ABC and the Washington Post Company, Omaha, Nebr.-based Buffet is a major player on Wall Street. Financial consultant Hagstrom, who did not interview his subject but obtained permission to quote from his Berkshire Hathaway annual reports, here outlines Buffet's iconoclastic tenets for investing. Unlike many entrepreneurs who take over companies to sell them off in bits, Buffet buys and holds. He rejects the "efficient market theory"; he doesn't worry about the stock market; and he buys a business, not a stock. He manages with a small staff, no computers and a "hands off" strategy. Learning his secrets here, now the rest of us can do a Buffet? Illustrations. Fortune Book Club dual main selection.
From Library Journal
Hagstrom, a principal in a Philadelphia investment firm, describes the investment strategies and techniques used by Warren Buffett to realize enormous success as a professional investor. Aiming his analysis at the individual investor, Hagstrom reviews the influence of Buffett's mentors, Ben Graham and Philip Fisher, and illustrates Buffett's synthesis of their investment philosophies. Hagstrom provides case studies of Buffett's major investments, showing the qualities of the companies that had appeal. Buffett's investment philosophy espouses long-term investing, respect for good management, and recognition of the value of a business franchise. This insightful work is a worthwhile complement to Graham's classic writings, considered essential for new investors.
Joseph Barth, U.S. Military Acad. Lib., West Point, N.Y.-Book Dimension
Height (mm) 235       Width (mm) 180
Disciplined Entrepreneurship [Book] Douban
author: Bill Aulet publishing house: Wiley 2013 - 8
24 Steps to Success! Disciplined Entrepreneurship will change the way you think about starting a company. Many believe that entrepreneurship cannot be taught, but great entrepreneurs aren't born with something special -- they simply make great products. This book will show you how to create a successful startup through developing an innovative product. It breaks down the necessary processes into an integrated, comprehensive, and proven 24-step framework that any industrious person can learn and apply. You will learn: Why the "F" word -- focus -- is crucial to a startup's success Common obstacles that entrepreneurs face -- and how to overcome them How to use innovation to stand out in the crowd -- it's not just about technology Whether you're a first-time or repeat entrepreneur, Disciplined Entrepreneurship gives you the tools you need to improve your odds of making a product people want. Author Bill Aulet is the managing director of the Martin Trust Center for MIT Entrepreneurship as well as a senior lecturer at the MIT Sloan School of Management. For more please visit disciplinedentrepreneurship.com
Inside the Black Box [Book] Douban
author: Rishi K. Narang publishing house: Wiley 2013 - 3
New edition of book that demystifies quant and algo trading In this updated edition of his bestselling book, Rishi K Narang offers in a straightforward, nontechnical style-supplemented by real-world examples and informative anecdotes-a reliable resource takes you on a detailed tour through the black box. He skillfully sheds light upon the work that quants do, lifting the veil of mystery around quantitative trading and allowing anyone interested in doing so to understand quants and their strategies. This new edition includes information on High Frequency Trading. Offers an update on the bestselling book for explaining in non-mathematical terms what quant and algo trading are and how they work Provides key information for investors to evaluate the best hedge fund investments Explains how quant strategies fit into a portfolio, why they are valuable, and how to evaluate a quant manager This new edition of Inside the Black Box explains quant investing without the jargon and goes a long way toward educating investment professionals.